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Sales Talk for CEOs: Case Studies Close Deals with Julian Lumpkin (S4Ep16)

Alice Heiman

Before starting SuccessKit, he learned to use case studies to sell and realized that his company didn’t have a way to produce these. Through SuccessKit, he has created a platform that provides clients with the tools and support they need to thrive in their respective industries.

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A Corporate Guide to Pride — How Companies Get it Right (and Wrong)

Zoominfo

How many of these companies actively show their support and advocate for LGBTQ+ rights year-round? How many of these companies work to implement real change for the LGBTQ+ community? And how many are doing nothing, or even the opposite, behind closed doors? Do: Be inclusive and authentic in your advertising efforts.

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Holistic Customer Service: Why Customer Experience Is a Shared Responsibility in the Company

Pipeliner

This shift calls for a holistic approach to customer service, where every department in a company plays a distinct role in shaping the customer experience. It’s a strategy that views customer experience as a shared responsibility across the company. Post-sales support: The role of sales doesn’t end with the closing of a deal.

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Pitch Your Product in Two Sentences

Mr. Inside Sales

Instead of opening your calls like: “Oh hi, this is _ _ with __ and my company, XYZ, is a leader in national and international shipping and freight services with offices in the top metropolitan cities across the world. Where are you currently advertising online now?”. Less is more.

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40 Marketing KPIs Your Team Needs to Track

Zoominfo

In the earlier stages of the funnel , advertising, branding, and content are key, so choose KPIs that measure their reach. The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Business management platforms Data visualizers Business intelligence software. Customer Experience.

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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. On owned media, digital advertising was once the name of the game. Why are SaaS companies embracing it? The smartest companies are embracing Ecosystem-Led Growth, or ELG. So, owned media.

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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. Our company attends anywhere from eight to 10 conferences a year, so we have a decent idea of where to direct your attention. Microsoft Advertising Partner Summit. Advertising Week New York. Facebook F8.