article thumbnail

Marketing Goes Way Beyond Paid Advertising

Increase Sales

Back in the Mad Men days, marketing was just paid advertising. Pay big bucks for some high price advertising firm to get you recognized and you will achieve success. You no longer have to pay big bucks for paid advertising to attract attention. This plan includes the following areas: Internet including your website. Direct mail.

article thumbnail

How to Write a Marketing Plan in Six Easy Steps

Sales and Marketing Management

Code sheets are a means of gathering and documenting important information about your company and the products it promotes. Choose from among publicity, advertising, website, social media and personal selling. You are just documenting products, value points, markets, channels and frequency. Fill in code sheets.

Marketing 237
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use Your Company Car to Increase Sales Now

Smooth Sale

Branding on the Go To begin the journey, consider turning your ride into a mobile advertisement. Share its adventures on the road, document the behind-the-scenes of your pop-up office days, or snap a pic of it looking shiny and new in front of an iconic landmark. Use Your Company Car to Increase Sales 1.

Company 106
article thumbnail

Franchise Agreements: What They Look Like and What to Expect

Hubspot Sales

It requires a record of clear, legally documented protections and obligations to set things in motion. These kinds of documents feature protections and obligations that suit both franchisors and franchisees. Advertising. It prevents the franchisee from demanding more than what has been specified in the rest of the document.

article thumbnail

The Benefits of Video Marketing for Local Business

BuzzBoard

Leveraging their mastery could generate substantial enhancements in your digital marketing, including YouTube marketing, Instagram marketing, and additional video advertising formats. Consider the example of a local bakery that was once reliant on word-of-mouth and traditional advertising. Vote Up +0 Vote Down -0 You already voted!

Benefit 52
article thumbnail

How to Create a Targeted B2B Customer Profile

Zoominfo

Focusing on segmented groups of potential customers not only saves time and resources, but the marketing campaign as a whole. A customer profile is a document that outlines specific characteristics of who is interested in purchasing your product or service. What is a Customer Profile? The Benefits of Creating Customer Profiles.

article thumbnail

15 Unexpected Ways to Generate Real Estate Leads

Hubspot Sales

You’ll share qualified leads, provide valuable resources to your clients, and easily monitor trends in connected industries. Thank them for choosing you as their realtor, and remind them you’re available to answer questions, suggest a reliable moving company, or send important documents for tax season. Invest in paid advertising.