What Does the CPRA Mean for Marketers’ Data?
Zoominfo
OCTOBER 5, 2021
Since marketers rely heavily on personal data to inform their campaigns, understanding how to adapt to these new privacy acts can be daunting. This includes the protection of sensitive data such as: Government ID (social security number, driver’s license number, etc.) As a marketer, you wouldn’t be able to deliver any conversions. “If
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