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How to Avoid False Advertising and Misleading Claims with Legal Translation

Pipeliner

False advertising refers to a misrepresentation of a product or service, often through misleading or unproven claims, as defined by the Federal Trade Commission. For international businesses in advertising, many rely on legal translations to ensure that all parties understand their rights and responsibilities.

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What Does the CPRA Mean for Marketers’ Data?

Zoominfo

Since marketers rely heavily on personal data to inform their campaigns, understanding how to adapt to these new privacy acts can be daunting. This includes the protection of sensitive data such as: Government ID (social security number, driver’s license number, etc.) As a marketer, you wouldn’t be able to deliver any conversions.

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Five Markets To Target As A Fencing Contractor

Smooth Sale

Via Pexels Attract the Right Job Or Clientele: Five Markets To Target As A Fencing Contractor Fencing is a versatile service that is in demand across various sectors. As a fencing contractor, it is crucial to identify and target the right markets to maximize your business opportunities and achieve sustainable growth.

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3 Principles of Effective Crisis Communications for Agile Marketers

Sales and Marketing Management

Despite the economic damage this crisis has caused, it has also created opportunities, especially for marketers. of purpose-driven advertising over time. of purpose-driven advertising over time. In order to be nimble, marketers must react to news and events in real time. Context matters, but content is king.

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How To Build Your Go-To-Market Strategy

Zoominfo

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

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Ethical Considerations in Hyper-Personalization for Digital Marketing Sales

BuzzBoard

The digital marketing sphere is changing fast. Hence, navigating the intricate terrain of ethical concerns in digital marketing sales amidst the drive for hyper-personalization requires a delicate balance between effective marketing strategies and respecting individual privacy and autonomy.

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Data Quality Concerns Impact CCPA Business Projects

Zoominfo

“Looking back, GDPR forced marketers to spend money on data quality in order to comply, marketing technology,” expert Scott Brinker told ZoomInfo.” ” In that process, marketing teams saw the greater benefits of using quality data, and that trend will likely continue with CCPA.” Source: ZoomInfo.

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