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A New Tool to Drive B2B Leads from LinkedIn

SBI Growth

B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. These ads show up on the top or right hand column on LinkedIn’s website. It’s easy to start and user friendly for your team to get up and running.

LinkedIn 323
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Study Reveals Why B2B Salespeople Lose Deals

HeavyHitter Sales

Over the past year I’ve had the opportunity to interview several hundred business-to-business salespeople about how they win-over prospective clients and the circumstances when they lose. Their companies ranged from start-ups to billions of dollars in sales with the majority being between fifty and five-hundred million in annual revenues.

Study 146
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Is Digital Marketing Worth It? Unveiling the ROI for Small Businesses

BuzzBoard

This is punctuated by numerous digital marketing case studies for small businesses that highlight the opportunity for impressive returns. Numerous digital marketing case studies have illustrated the substantial benefits it can afford small businesses. To delve deeper into digital marketing insights and studies, click here.

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Mobile Marketing Tips for Small Business

Sales and Marketing Management

Studies suggest that young adults use up to three different devices every day and many feel naked if they leave the house without their phones. In fact, up to 85 percent of millennials use their smartphone to research and shop for products and services online. We live in an overly connected world. How can you do that?

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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

DiscoverOrg Sales

What pain points keep CMOs up at night? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. Difficulty tracking digital marketing/advertising efforts. CASE STUDY] Data-Agnostic? IT focused?

Trends 184
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Rethinking Account-Based Sales and Marketing for the Next Opportunity in 2021

Sales Hacker

In fact, a study by Terminus showed that in 2019, 23% of respondents had no active ABM program. They are only engaging in one-to-many ABM and one-to-few ABM, and they are missing opportunities to drive sales cycles with target organizations that are stuck in status quo. This year, that number dropped to just 5.8%.

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Ignite Sales Potential by Educating Local Businesses on the Importance of Digital Marketing

BuzzBoard

Increased Visibility: SEO optimization, local listing management, and targeted online advertising ensure that the business appears in relevant searches, driving more customers to its doorstep. Emphasize the cost-efficiency compared to traditional advertising methods with limited reach and targeting capabilities.