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Understand Staff Personas to Improve Productivity

Sales and Marketing Management

Lee Smith, CEO of Salesfuel In today's marketplace, a good salesperson can find a new manager more easily than a manager can find a good salesperson. Gone are the days when a sales manager could just develop a management style and demand their reports adapt – β€œor else.”. Below are three example personas.

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Leveraging Professional Certification to Elevate Your Career in Sales & Marketing

SMEI

Moreover, they demonstrate your dedication to staying abreast of evolving trends and best practices, a critical aspect in the ever-changing landscape of sales and marketing. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

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28 of the Best Custom GPTs for Sales in the GPT Store

Allego

Perhaps only music-sharing site Napster created as much of a frenzy when it arrived on the scene in 1999 as gen AI tool ChatGPT did 23 years later. Millions of people flocked to each of those tools when they launched. To help you out, I did the work for you and found some of the top GPTs for sales professionals.

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Active Listening Is a Sales Tool… and Technology Can Help!

SalesLoft

Most sales professionals know it’s important to listen more than they talk during meetings. Active listening is a sales tool, but the good news is that there’s technology to help! Fortunately, new sales technologies can provide reps with tools to improve their ability to actively listen – and therefore their success.

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What is Sales Enablement? Definitions and Best Practices

Pipeliner

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. In today’s competitive market, sales enablement has become an essential strategy for any business that wants to stay ahead of the competition.

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Adopting artificial intelligence in your sales process

PandaDoc

Developing an AI strategy should involve identifying pain points, setting goals, assessing infrastructure, calculating ROI, researching solutions, piloting tools, training staff, and tracking performance. Sales professionals must direct AI tools, validate outputs, provide context, and maintain ethical standards.

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How COVID-19 Has Changed Sales Best Practices

Chorus.ai

All focus was on maximizing growth, and frontline sales managers were most worried about what to do if their reps were regularly exceeding quota. It’s altered so much of the context surrounding sales, from the kinds of companies able to buy to the language that wins deals. But COVID-19 has drastically changed this environment.

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