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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

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4 Foolproof Ways to Beat Price Objections

Zoominfo

As a B2B sales rep, you already know objections are an unavoidable part of your job. Schedule a product demo. Here are a few ways to give a top-notch product demo: Personalize it. Your prospect doesn’t want to see a general demo; they want to see a demo tailored to their specific needs. Keep reading.

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E-commerce That Avoids Channel Conflict

Sales and Marketing Management

No B2B buyer wants to hear that from a vendor when they place an order the old-fashioned way, by phone. Such aggravations, among other factors, have helped spur the growth of B2B e-commerce. At Innovaxis Marketing, e-commerce for our B2B clients has risen from 5% to 15% or more of total sales. Here’s how.

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Is It Time for B2B Sales Teams to Ignore Speed-to-Lead?

Chili Piper

This stat comes from a Harvard Business Review study and for today’s B2B sales and marketing teams, it has several problems…. the stat above that we’ve all seen quoted everywhere) only looked at 42 companies in total and only 13 of those were B2B companies. For B2B SaaS companies? You’ve heard the stat 1,000 times….

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5 Ways to Build Up Customer Loyalty

Zoominfo

Your knowledge center should also include any content that will help your customers use your products or interact with your brand — such as product demos, tutorials, webinars , and other useful assets. Let’s talk about one of the biggest mistakes B2B brands make. Establish an Incentive-Based Customer Loyalty Program.

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Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights

Zoominfo

Get a Demo Which Intent Data is Most Likely to Convert? Through a partnership with Qualtrics, ZoomInfo sends surveys to millions of people and spends millions of dollars in incentives annually to gather key priorities, projects, and problems directly from companies in real time. We generate over 1.2 million of these “Scoops” each year.

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Unlock Sales Potential with a Sales Training Strategy

Highspot

Key Elements of an Effective Sales Training Program Sales training is necessary for both B2B and B2C sales reps. Demo Pitch Calls Demo pitch calls are practice sessions where reps can refine their pitching skills in a controlled setting, receive feedback, and improve their techniques. Request a demo today.