Gong.io

NOVEMBER 7, 2022

While complex sales are common in B2B sales environments, a B2C transaction can also be “complex.” B2C transactions also require approval from multiple decision-makers (agents, lenders, family members, etc.) Enterprise sales are a different beast than small to medium-sized business (SMB) transactions. before closing.

Ideal Customer Profile 62

Ideal Customer Profile Decision Maker B2C Proposal 62

Zoominfo

OCTOBER 5, 2021

Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. This short film is incredibly engaging, as it creates a menacing character to represent the threats companies face if their printer security is lacking. Nothing captivates an audience like a great story—no matter what industry you work in.

Examples 130

Examples B2B Microsoft Case Study 130

Zoominfo

FEBRUARY 17, 2021

Daily, sales reps (mostly SDRs) face the daunting task of turning cold calls into warm calls. So you’ve got yourself a list of new leads to turn into possible customers. Now comes the hard part — the cold call. Sales reps look to increase conversion rates by upping their cold call game. What are the Rules on Cold Calling?

Cold Calling 100

Cold Calling Guidelines Prospecting Face-to-face 100

Gong.io

JULY 5, 2022

While B2C unicorns like Netflix and Uber can take a product-led approach and drive sales using organic consumer hype, we B2B reps need to be a bit more strategic and methodical about the steps that lead from initial interest through to getting the dotted line signed. The B2B sales funnel is a popular method for modeling this journey.

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133

Crunchbase

FEBRUARY 24, 2021

The SARS outbreak in 2003 is said to have kickstarted the dominance of Chinese B2C e-commerce companies like Alibaba. The SARS outbreak in 2003 is said to have kickstarted the dominance of Chinese B2C e-commerce companies like Alibaba. Optimize e-commerce . Indicators point to that outcome.

B2C 56

B2C Scale Face-to-face Vendor 56

SBI Growth

AUGUST 29, 2013

This statement covers B2B, B2C and B2G. Buyers are evolving and changing. The question is, are you evolving and keeping pace with your buyers? As buyers evolve and change, it becomes more important to focus on Buyer Anthropology. That is to say, you need to be a student of buyer trends and influences. Are you in social media denial?

Social Media 300

Social Media Media B2G Ideal Customer Profile 300

Hubspot Sales

DECEMBER 7, 2023

Image Source You might expect that only B2C sales would increase in Q4, but research suggests otherwise. FastSpring reviewed 30 randomly selected businesses serving B2C and B2B markets across the globe and found a noticeable increase in Q4 sales. If you want a lucrative Q4, read on for the best-kept secrets in the sales world.

Data 118

Data Discount How To Quota 118

Sales Hacker

DECEMBER 14, 2022

Consumers on the B2C level and B2B level have changed their buying habits in the past 5-10 years as more and more information becomes available. One day you might have to explain to your children that companies once had sales meetings in person, in a room with the lights dimmed and something called a PowerPoint presentation. (If Not so fast.

Sales Meeting 89

Sales Meeting Meeting Collateral Ideal Customer Profile 89

Janek Performance Group

JANUARY 12, 2022

The salesperson who is a constant presence, providing sage wisdom and a steady hand, will secure the sale when buyers are ready. Of course, this doesn’t mean standing around, waiting for the tides to turn, or raising a boombox outside a window. Position Yourself as a Problem Solver. Strive to Build Trust. This is the opposite of trust.

Sage 117

Sage Distribution Buyer B2C 117

SBI Growth

OCTOBER 6, 2012

You can read more about the specific SAP branding efforts through a Columbia Business School case study. As B2B CMO’s work to transition their teams to lead generation there is a danger of abandoning brand stewardship. There’s intense pressure to show a return. The more tangible metrics of Lead Generation are winning the day. Make more money.

B2B 306

B2B SAP Customer Transportation 306

Hubspot Sales

JANUARY 5, 2023

As G2's Director of SMBs, Mike Buscemi , puts it: "Software buyers today act like B2C consumers because they have so many options. Buscemi adds, "There are tons of studies that say a buyer is 60% to 70% of the way down the buying cycle before they even reach a rep — and those studies are 10-years-old. Let's dive in.

Top of Funnel 107

Top of Funnel Buyer Data Buyer Intent 107

Hubspot Sales

JANUARY 12, 2018

It’s used in both B2C and B2B selling, although more commonly with consumers. According to the same study, 25% find it “more trustworthy.”. According to the same study, 25% find it “more trustworthy.”. What is direct mail? to your prospects and/or current customers. Everything old is new again. Better response rates than email.

Direct Mail 137

Direct Mail Lead Rank Campaigns B2C 137

Sales Hacker

NOVEMBER 22, 2019

Account-based marketing isn’t new anymore. It’s time to stop winging it and to start doing it the right way. ABM allows you to craft efficient solutions to some of the biggest issues plaguing sales today. At Belkin, ABM helps us process a huge volume of data. That’s just the tip of the iceberg. How do you get results like that? ABM Is Here to Stay.

Account Based Marketing 107

Account Based Marketing Ideal Customer Profile Lead Generation Sales Qualified Lead 107

LeadBoxer

FEBRUARY 4, 2019

With B2B e-commerce sales predicted to exceed B2C e-commerce sales by 2020, B2B selling is constantly growing. So, what are B2B sales, and how are they different from B2C sales? How are B2B sales different from B2C sales? How Are B2B Sales Different from B2C Sales?

B2B 91

B2B Top of Funnel Decision Maker B2C 91

Customer Centric Selling

AUGUST 13, 2018

In recent years, selling to the B2B market has presented new challenges for companies such as buyers’ growing tendency to vet vendors using online research and the interplay between the B2B and B2C buyer experience. What You Can Do: Put your best digital face forward. Selling to the B2B Market. Integrate Sales and Marketing.

B2B 49

B2B B2C Buyer Persona Marketing 49

Sales Hacker

FEBRUARY 14, 2023

Besides, B2B sellers and buyers are more on the same level than B2C ones. Let’s paint by numbers: Just 15% of B2B sellers currently use TikTok to market their company. That means the niche is open but not overcrowded—that’s the perfect time to hop on. but 37% plan to increase their TikTok marketing efforts this year. TikTok users are 1.7x

B2B 90

B2B Top of Funnel Ideal Customer Profile Video 90

Emissary

MAY 30, 2023

Although we collect dozens of metrics in these studies, there are four recent tech sales stats which should be top of mind for revenue teams, enablement leaders and field marketers… 67% of technology buyers have the same, or increased budget versus last year. Sign up for our newsletter if you’d like to receive our buyer research!).

Enterprise 52

Enterprise Enterprise Vendor Survey 52

Vengreso

OCTOBER 13, 2022

Add to that how sales professionals are trained, there’s no wonder that many B2B and B2C sales organizations are struggling to meet their monthly and quarterly sales goals. So, I was curious to her Christoffer’s take on how sales training is changing and what he sees is the greatest obstacle sales leaders are facing.

Groups 69

Groups Scale Hiring Lead Rank 69

LeadBoxer

JUNE 9, 2020

A study by Salesforce & Publicis.Sapient found that 87% of consumers begin their buying journey with online research. A study by Salesforce & Publicis.Sapient found that 87% of consumers begin their buying journey with online research. There’s a new buzzword on the minds of sales managers across the country: sales enablement.

Sales Enablement 89

Sales Enablement Ideal Customer Profile Case Study Hiring 89

Vengreso

JULY 12, 2023

Ah, now you face the interesting quandary of “Do I engage with them there or not? Chances are if you are in sales, social media is already a prominent part of your personal life. And now, thanks to social selling , it’s hopefully a big part of your professional life as well. And when you do – ask to connect.

Social Media 52

Social Media Media Social Selling Face-to-face 52

Sales Hacker

APRIL 1, 2021

While that can feel like a B2C trend, your B2B shoppers and targets are doing much the same thing. Keep an eye on the B2C trends that are driving many B2B market shifts. If you’re an OEM or selling physical products, this one’s for you (sorry, SaaS folks). But that might mean overlooking a golden opportunity.

Outsourcing Services 67

Outsourcing Services Company Scale Transportation 67

Zoominfo

SEPTEMBER 25, 2018

In this podcast, we’ll discuss “Finding the Why in How Clients Buy” by using the latest studies in consumer behavior and neuromarketing to sell more effectively!”. Today, we’re sharing the ultimate list of sales podcasts. Recently, we published The Ultimate List of Marketing Podcasts. Listen here. Listen here. Listen here.

Hiring 269

Hiring Top of Funnel B2B Lead Rank 269

The Spiff Blog

SEPTEMBER 16, 2022

We use this series to introduce some of the faces behind the Spiff brand– that way, you can put a face to the name so to speak. She’s also an unapologetic B2B content nerd who *strongly* disagrees that B2C should have all the fun — one of her favorite pieces she got to write was a lead nurture guide styled after an IKEA manual.

Meeting 75

Meeting Top of Funnel Travel Engineering 75

Sales Hacker

JANUARY 9, 2020

Unlike B2C, you’re not always speaking directly with a decision maker, and you have the added difficulty of needing to align your offering with the long-term goals, strategies, and budgets of your prospects. . Unfortunately, no matter how hard you prepare, you’re still likely to face a few objections when it comes time to present your offer.

Objections 72

Objections B2B Case Study Face-to-face 72

The Digital Sales Institute

MAY 22, 2018

Companies are developing digital selling strategies to align themselves to the rapidly changing face of “the buyers journey”. The realization facing many leaders is that implementing digital selling strategies involves implementing a transformation or change management process.

Strategy 61

Strategy Lead Rank B2C Ideal Customer Profile 61

No More Cold Calling

FEBRUARY 29, 2016

But while technology may power sales research, people still power the close. . Top salespeople have always won deals based on their well-nurtured relationships, inquisitive nature, insightful questioning, ability to demonstrate the value of their solution, and willingness to walk away if their solution doesn’t fit. You can listen here.

Referrals 120

Referrals Incentives Incentive Cold Calling 120

Smooth Sale

JULY 11, 2022

Attract the Right Job Or Clientele: Are You Ready to Make Your Marketing Irresistible? Note: Karl Pontau provides today’s inspiring guest story , ‘Are you ready to make your marketing irresistible?’ Karl Pontau is the Owner and the Motion Graphics Artist for Squash and Stretch Productions. I am YOUR story maker….

Marketing 78

Marketing B2G Hiring B2C 78

Janek Performance Group

NOVEMBER 30, 2022

They say to know someone, you must walk in their shoes. However, for salespeople seeking to know and understand customers, this is impractical. All shoes are not a good fit. Instead of lacing up someone else’s shoes, it’s better to understand the customer’s journey. As much as customers are unique, their decision making follows a similar path.

Customer 62

Customer Case Study Loyalty Buyer 62

The Digital Sales Institute

NOVEMBER 16, 2018

Any business in the B2B (and increasingly in the B2C space) can leverage social selling to drive increased customer or prospect engagement. What are the benefits of undertaking a social selling training course and what can a salesperson expect to learn? Social selling plan. As we enter the Sales 3.0

Social Selling 59

Social Selling Course Training Social Media 59

Hubspot Sales

FEBRUARY 12, 2018

February 14 is typically a holiday for B2C marketers -- not salespeople. But that’s to your advantage: A Valentine’s Day-themed email will stand out in your prospects’ work inboxes, make them curious, and ultimately, earn you the opens and replies you’re looking for. Two major caveats. First, keep your industry and specific audience in mind.

Prospecting 95

Prospecting Lead Gen Referrals Hiring 95

Closer's Coffee

AUGUST 13, 2019

So when you frame your product like a vitamin that is nice to have and might get your customers benefits in the long term, you are more likely to face more rejections because they don’t find the delayed gratification enough reason for immediate purchase. Pain is a powerful motivator. It drives people to do anything in their power to stop it.

Ideal Customer Profile 45

Ideal Customer Profile B2C Case Study Demographics 45

Artesian Solutions

JUNE 28, 2018

Their B2C experiences influence their B2B buying behaviours and decisions. Their B2C experiences influence their B2B buying behaviours and decisions. Insight and perspective rule: The study suggests that having advanced insight into buyers offers the biggest opportunity for sellers to set themselves apart from the rest.

Customer 45

Customer B2C Report Buyer 45

Hubspot Sales

JANUARY 13, 2020

Though they’re both selling the same product, Ryan is engaging in a type of sales known as B2C while Reana is engaging in one known as B2B. In this article, I’ll explain what B2C sales are, the difference between them and B2B sales, and offer some tips to help make your B2C sales processes more effective. Consumer Sales.

B2C 85

B2C Comparison B2B Buyer Persona 85

criteria for success

JANUARY 14, 2020

Before we get into what makes the best sales process for professional services, we need to dispel the head trash most professional services have about selling. I know what you’re thinking. But, we’re not salespeople!” You may even have some negative stereotypes about salespeople and don’t even want to be perceived as one. Asking for Referrals.

Sales Process 52

Sales Process Company Top of Funnel Sales Qualified Lead 52

Salesmate

OCTOBER 29, 2021

The study suggests that 71.4% Don’t you just hate it when someone eats all your time for nothing? Now imagine, this happens to you while you try to make a sale. And it’s none other than your prospect who’s wasting your time by asking too many questions (not necessarily useful). And sadly, has not made up their mind to make a purchase.

Face-to-face 52

Face-to-face Decision Maker How To Top of Funnel 52

Partners in Excellence

APRIL 26, 2016

For example, you face a pissed off customer, not a customer who has lost their job as a result of the decision or whose business may have suffered because of the decision. which is the very issue many maturing SaaS companies face.). I’m not sure I’ve changed any of my position, but perhaps clarified some of my thinking.

Scale 48

Scale Face-to-face Lead Rank Chemicals 48

Tenfold

SEPTEMBER 19, 2017

These days, it is no longer enough to argue that enterprise companies are too big to bother with social media. Remember this Sales 101 basic: be where your market is. Right now, they are online. The numbers are daunting. billion global population as of July 2015, more than 3 billion use the internet. And, even big enterprises are taking heed.

Social Selling 71

Social Selling Enterprise Enterprise Social Media 71