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List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter email list segmentation—the key to successful email marketing. Unfamiliar with the term? Keep reading.

Segment 219
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List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter: email list segmentation—the key to successful email marketing. Unfamiliar with the term?

Segment 124
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Referral Selling Insights: Q1 Roundup

No More Cold Calling

Get over your sales slump with referral selling insights in my 2021 blog posts: The Phrase of the Year Is Seller Access. Or rather, change them back —from digital marketing to relationship building. That’s why I’ve introduced Back in the Black , my monthly sales TV show on the Sales Experts Channel! How about you?

Referrals 371
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The 7 Best Sales Blogs (+3 Newsletters) You’ll Actually Read Every Week

Sales Hacker

Here are the seven best sales blogs (and five bonus sales newsletters!) Topics and discussion channels include: Sales management. How to contribute: Predictable Revenue’s blog is a place to hear new content from the CEO and senior leadership team. Focus areas: The LinkedIn Sales blog is the place to go for modern selling tips.

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Strategic Guide: How to Find Your Target Market for Business Success

LeadFuze

Whether you’re a startup founder, small business owner, or marketing professional, understanding how to find your target market is crucial for your success. In this guide, we’ll explore proven strategies on how to find your target market. Why is Identifying Your Target Market Important?

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Your Social Media Strategy Is Missing One Critical Element

Sales and Marketing Management

Together, your employees have a vastly greater voice than your centralized marketing channels. Your brand doesn’t live in your blog posts or the followers of your LinkedIn company page. Putting people into our social media and content marketing strategies is like putting an engine into the car.

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6 Account Based Marketing Tactics for Tech Companies Marketing to FinServ

Emissary

For tech companies, marketing to the financial services industry is a specific niche and employing account based marketing tactics give you a strategy for more successful conversion. You’ll find a lot of information out there on marketing in general. What Is Account Based Marketing? How Does ABM Work?