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Using a Podcast to Measure ROI In 3 Ways

Sales and Marketing Management

Author: Rachel Downey Modern marketers are no stranger to showing a return on investment for their campaigns. As demand for ROI continues, many are retooling their content strategies to prove a return. A completely new form of content isn’t what is needed. These are great ways to leverage your show for additional content. .

ROI 177
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The Demand Generation Strategy Guide

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Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

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Uncover Valuable Prospect Insights with FREE Small Business Digital Audit Tool

BuzzBoard

Working at a digital marketing agency, you might hear this often from your small business prospects… “I’m doing everything in my power to extend my online reach but still not garnering enough response from our digital ads.” However, considering the present and future landscape, adhering only to surface-level efforts is rarely useful.

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July 2018 B2B Blog Post Round-Up

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Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. Let’s get into it!

B2B 113
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4 Ways Modern Sales Content Management Systems Outperform Traditional Tools

Allego

Whether it’s doing errands, making dinner, or writing this blog post, I try to be as efficient as possible. The problem in many cases is the content management system you’re using. This divide undermines sales reps’ willingness and ability to adopt new content. Modern sales content management platforms.

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Marketing Productivity: Where Are You Wasting Time?

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But what does it mean to actually be productive when it comes to marketing? We’ll Answer that question in today’s blog post. Obstacles to Marketing Productivity. Either way, there are a host of obstacles to marketing time management that can impede productivity. You fall to the level of your systems.”

Marketing 221
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How to Manage Expectations Around Marketing Vanity Metrics

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B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Facebook likes. Twitter followers.