article thumbnail

Book notes: SPEAR Selling

Sales 2.0

I must admit to being a bit partial to the sales approaches laid out in Jamie Shanks’s book SPEAR Selling. Many of my thoughts on how to sell to major accounts show up on the pages of this book. Here’s a quick run through on a couple of the major elements of the book. Account Selection. Competitive Intelligence.

Referrals 195
article thumbnail

The Best Sales Book, That Isn’t a Sales Book

A Sales Guy

In celebration of over 50,000 copies of Gap Selling sold, I wanted to take a moment and highlight other books that influenced my perception or help expand on concepts within Gap Selling. It’s a book on execution. How is that a book on execution has become my favorite sales book? Think, MEDDIC or BANT, etc.

Sales 166
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Grow Your Business Like a Weed

Score More Sales

I am fortunate to know best-selling author and “Father of Contact Marketing” Stu Heinecke. I met him when he was writing his first book, “How to Get a Meeting with Anyone” as I was asked to and was able to share one of my own strategies for getting my foot in a prospect’s door.

How To 297
article thumbnail

How to Achieve Greater Sales & Sales Leadership Success

Understanding the Sales Force

Some are written by marketing experts. There seems to be a blurring of the lines between sales and marketing and that’s not useful to anyone. Should marketing understand what salespeople really do? Should salespeople understand what marketing does? Some are written by sales experts. Absolutely.

article thumbnail

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. We will cover tips such as: How to spot, and fix, the chief causes of revenue leakage. How a few small marketing and sales changes can make a big revenue difference.

article thumbnail

Michael Bungay Stanier – How to Work With (Almost) Anyone

Sales and Marketing Management

We explore some insights from his latest book, “How to Work With (Almost) Anyone,” and learn why effective collaboration starts by discussing how you will work together before talking about what work will be done.

How To 156
article thumbnail

5 Top B2B Sales Books for 2023

Lead411

5 Top B2B Sales Books for 2023 Keeping up with the newest sales tactics is always a point of emphasis for any successful sales team. Others have amazing products or services that fail to achieve great success because they don’t know how to talk about what they do effectively. So why is marketing it so hard?

B2B 98