Nutshell

JANUARY 30, 2020

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Who’s attending webinars. Skip Ahead: Newsletter distribution. Segmentation.

Top of Funnel 155

Top of Funnel CRM Webinar Metrics Marketing 155

InsightSquared

FEBRUARY 26, 2021

Todd Abbott , CEO of InsightSquared , and Tanner Mezel , VP of Sales and Marketing at DSG , recently hosted the webinar, “Improving Funnel Throughput with Analytics & Coaching.” From assessing risk to pinpointing the coaching window, this webinar is a can’t miss for anyone who wants to accelerate revenue.

Top of Funnel 62

Top of Funnel Funnel Analytics Webinar Metrics 62

Allego

DECEMBER 29, 2020

Sellers went from being road warriors to working from home offices, using video-conference calls to engage prospects and close deals. What we discovered was a new focus on the importance of sales and marketing alignment. Reason 1: Marketing is the glue that makes sellers effective. Reason 3: Communication is a two-way street.

Marketing 129

Marketing Account Based Marketing Maximizer Conference 129

Sales Hacker Training

MARCH 14, 2023

Here’s a list of the best lead generation tools on the market today. These solutions range from CRM tools to exit-intentlead capture to sales management tools to marketing software and beyond. We’ve broken down the best lead generation tools into four distinct categories. 1) Outreach.io

Lead Rank 52

Lead Rank Lead Scoring Lead Generation Sales Qualified Lead 52

Sales and Marketing Management

JULY 14, 2017

Yet, according to a recent study, “The Business Impact of Online Communities” conducted by Leader Networks, marketers are at the helm of the majority of corporate online communities today. This chain of command indicates that while online communities were considered useful, they were not thought of as a strategic tool. Seth Godin.

Marketing 192

Marketing Campaigns Channels Case Study 192

Sales and Marketing Management

NOVEMBER 28, 2017

Author: Jeff Kalter If you’re implementing account-based marketing, you’re likely well aware that your success in attracting and converting your target accounts hinges on customizing your communications. An essential tool for doing that deep dive to gain intelligence about the account is your inside sales team or telemarketing firm.

Account Based Marketing 174

Account Based Marketing Sales Qualified Lead Ideal Customer Profile Account 174

Zoominfo

MARCH 4, 2021

You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises. Cold calling — or really any form of cold outreach. Find out more about cold outreach for lead gen — 9 Cold Calling Tips to Generate More Leads. Why is Lead Generation Important for SMBs?

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

The Pipeline

SEPTEMBER 4, 2018

What I will offer up here, and in a webinar, this afternoon, are specific steps you can choose to implement and see an immediate difference in your prospecting calls. The most stringent negotiating sessions later in the cycle don’t bring the tension of that first call; what many describe as the binary moment of doom.

Prospecting 228

Prospecting Cold Calling How To Webinar Metrics 228

Zoominfo

JULY 25, 2023

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Sales and Marketing Management

FEBRUARY 22, 2021

Author: Mandy Truong With 2021 in full swing, marketers are making their plans for recovery and business growth. Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. In April, we changed the agenda to focus on remote tech operations.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Emissary

AUGUST 16, 2022

Depending on your objectives, there are some excellent tools and services to help you get there. In celebration of the coming year, we’ve selected the 23 best sales enablement tools for revving up revenue this year and next. . . The Best Sales Enablement Tools for Accessing the Right Content at the Right Time.

Sales Enablement 52

Sales Enablement Tools Top of Funnel Hiring 52

The Pipeline

JANUARY 13, 2014

Well it seems that cold calling is coming back into fashion. Many closet callers are coming out and proudly proclaiming not only that they regularly part take in cold calling, but that it producing results that exceed the expectations many, and helping many exceed quota. gang, inviting me to a webinar on cold calling.

Cold Calling 312

Cold Calling Webinar Metrics Fashion Social Selling 312

BuzzBoard

FEBRUARY 8, 2024

Revealing the power of social media marketing for local businesses In an era dominated by digital connectivity, the power of social media marketing is undeniable. Harnessing its vast potential can prove advantageous for any local business willing to move beyond traditional marketing strategies and delve into unexplored areas.

Social Media 52

Social Media Media Twitter Marketing 52

Apptivo

OCTOBER 3, 2022

The difference is, with the first sale, the business has got a buyer, and when the business makes the buyer come back and buy more, they have got themselves a customer. Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science!

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

Autoklose

MARCH 11, 2024

Organize an Online Conference, Webinar, or an Industry Meetup 2. Don’t request anything from them, including an invitation to show up to your demo or a phone call. This can be a helpful resource, such as a blog post, free ebook, webinar, or some kind of freebie that they will find useful. That’s right! Here’s how.

Lead Rank 98

Lead Rank Lead Scoring Sales Qualified Lead Leads 98

Zoominfo

JUNE 8, 2020

There’s one thing that you may not have yet realized is gaining in popularity as a result of the pandemic: outbound sales and marketing. And in most cases, these capabilities are not going to go back into hibernation when the COVID-19 crisis is over. Marketing emails are up. More webinars, that makes sense.

Outbound 195

Outbound Company Webinar Metrics Demand Generation 195

Sales Hacker

SEPTEMBER 4, 2019

In fact, they date all the way back to George Washington’s campaign in 1789. . These items end up in the trash, hardly a worthy investment of your firm’s marketing and sales budgets. . Like any marketing or sales tool, promotional products are an investment. Back to the question at hand: Does swag work? .

Sales Tools 102

Sales Tools Tools Data Wireless 102

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Janek Performance Group

DECEMBER 20, 2023

Last July, we hosted the webinar, Mastering the Art of Prospecting: Key Strategies for Success. As one of our most highly attended webinars, we’d like to revisit and address unanswered questions from the post-event Q&A session: What is the best way to reach people in an era of sophisticated email and spam blockers?

Ideal Customer Profile 62

Ideal Customer Profile Prospecting Gatekeeper Webinar Metrics 62

Gong.io

JULY 5, 2022

They might run quickly through the first three stages, jump to evaluation, and then decide that the product they thought they needed isn‘t a good fit, and it‘s back to the consideration stage for them. At the consideration stage, buyers are considered MQLs (marketing qualified leads), and are seen as prospective customers.

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133

Gong.io

FEBRUARY 23, 2023

Here are the trends to watch as you enter the new year and the proven strategies (backed by data of course) to thrive amidst change. In 2022, sales reps had a fewer number of active deals they were working, while the average number of meetings/calls per deal had also decreased. Today’s buyers are completing more of their journey solo.

Data 121

Data Closing Buyer Call-back 121

Zoominfo

OCTOBER 13, 2020

Building predictive churn models requires some expertise and mathematical knowledge, but fortunately there are tools to help you with that. What SaaS Tools are Great for Churn Analysis? With the support of data scientists or analysts, machine learning tools can compile and analyze customer data listed for analysis.

Churn 173

Churn Retention Data Customer 173

Pipeliner

MAY 28, 2021

For marketers, the old approaches to brand and product promotion are no longer relevant, and marketing channels that were considered novelties in the past are already well-entrenched. However, the way you use inbound marketing channels will set you apart from your competitors and increase your brand recall and revenue.

Inbound 52

Inbound Webinar Metrics Company Lead Rank 52

Hubspot Sales

FEBRUARY 14, 2024

That might sound counterintuitive, but I interviewed Yuval Ackerman , email strategist, who shared her top tips for writing sales email marketing that don’t give you the ick! Yuval Ackerman, ethical email marketing specialist at Ackerman Copywriting , kicks off with her first tip: knowing your audience. Know your audience.

Data 97

Data Segment Email Marketing Webinar Metrics 97

Sales and Marketing Management

APRIL 30, 2020

B2B sales and marketing leaders have offered valuable and creative ideas for adjusting to the “new normal” that may exist long after the health scare has subsided. With a lack of in-person events and sponsorship opportunities leaving a gap in demand gen’s pipeline, it’s time to go back to the drawing board. Email marketing:?

Ideal Customer Profile 207

Ideal Customer Profile Scale Webinar Metrics Consumer 207

No More Cold Calling

APRIL 30, 2020

Watch the webinar, take notes, and let me know one action you will take … immediately. Plus, check out what you might have missed from No More Cold Calling this month: Pick Up the Damn Phone and Have Sales Conversations. In fact, they didn’t even need to talk to prospects, because they had great tech tools. How can I help you?)

Referrals 279

Referrals Cold Calling Lead Generation Webinar Metrics 279

No More Cold Calling

NOVEMBER 25, 2014

Here’s what you might have missed from No More Cold Calling this month. Winter is right around the bend, and while the colder temperatures might be a welcome change of pace for some, cold calls are still the bane of every salesperson’s existence. It’s just that some of the tools have changed in the digital age. Learn more.)

Referrals 285

Referrals Cold Calling Webinar Metrics Networking 285

Emissary

OCTOBER 19, 2021

For tech companies, marketing to the financial services industry is a specific niche and employing account based marketing tactics give you a strategy for more successful conversion. You’ll find a lot of information out there on marketing in general. What Is Account Based Marketing? How Does ABM Work?

Account Based Marketing 52

Account Based Marketing Account Marketing Company 52

Pointclear

FEBRUARY 8, 2017

Qualified leads can be generated any number of ways: phone calls email, webinars, direct mail and even marketing automation if done well. Lured by the promise of easy money — "sales-ready" leads pouring in — many well intentioned b2b marketers have jumped on the "inbound marketing" bandwagon with both feet.

Inbound 100

Inbound Pipeline Direct Mail Cost per Lead 100

Zoominfo

AUGUST 5, 2021

The instability and threats to survival so many companies are facing have resulted in longer sales cycles and increased executive presence on calls (up 53% from a pre-COVID-19 baseline). Sales Tools & Best Practices: The right tools and best practices to put your sales enablement into practice.

Sales Enablement 130

Sales Enablement Webinar Metrics Top of Funnel Strategy 130

Sales Hacker

JULY 11, 2018

We’ve gathered a list of the best lead generation tools on the market today. Previous generations spent hours making phone calls or blindly visiting businesses, asking to speak to the person in charge. Below are the different categories of tools in this list. Referral Marketing. Mailing List Builders.

Lead Generation 64

Lead Generation Lead Rank Lead Scoring Leads 64

Zoominfo

OCTOBER 13, 2020

Building predictive churn models requires some expertise and mathematical knowledge, but fortunately there are tools to help you with that. What SaaS Tools are Great for Churn Analysis? With the support of data scientists or analysts, machine learning tools can compile and analyze customer data listed for analysis.

Churn 130

Churn Retention Data Customer 130

Allego

NOVEMBER 10, 2022

“Technology has evolved as a competitive weapon in sales,” said Jim Lundy, CEO and Lead Analyst at Aragon Research, during a recent webinar, How to Hit Your Team’s Numbers During Tough Economic Times. Fifteen years ago, companies would cut back everything. 3 Modern Sales Enablement Tools to Adopt Now.

Sales Enablement 118

Sales Enablement Microsoft Coaching Webinar Metrics 118

SalesHandy

MARCH 21, 2023

Be it a marketing agency or an IT firm—sales play a significant role. A good sales email has a simple anatomy: the opening line, the ‘offer’ line, the closing line (Call to action), and the email signature. Use a tool like Saleshandy to personalize every email with a snap of the finger. So, don’t hold back. Be mindful.

Closing 98

Closing Top of Funnel Ideal Customer Profile Webinar Metrics 98

Allego

JUNE 4, 2020

One of my favorite TV programs back in the day was Columbo, the crime series starring Peter Falk as a homicide detective with the Los Angeles police department. In my recent webinar with Mark Magnacca, president and co-founder of Allego, we discussed how to reassure client-facing teams during turbulent times. Prices move accordingly.

Face-to-face 108

Face-to-face Marketing How To Infusion 108

Chorus.ai

SEPTEMBER 20, 2018

There are plenty of tools for call analysis available on the market. But once you do, how are you going to use your new tool to make great changes within your organization? In order to properly analyze your calls, the first step will be to set up an apparatus to record all of your conversations.

Analytics 48

Analytics Scale Analysis Marketing 48

SBI

FEBRUARY 19, 2020

Zuant Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth. Zuant’s success is based on the very real need to quantify event marketing investments. CMOs, event marketers and sales reps are spending considerable time and budget exhibiting at shows. It has become table stakes for job security.

ROI 68

ROI Industry Chemicals SAP 68