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How to (ethically) steal your prospect?s attention: 5 ultra-creative sales case studies

Nutshell

This phenomenon is known as the “ Curse of Knowledge ”: When you encounter information that you’re familiar with—like a beaten-to-death professional title ( *cough* self-described “thought leaders” *cough* ), or a scripted sales message—your brain instinctively “doesn’t wanna know,” because you’ve encountered the same data before.

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Enterprise Lead Generation: What, Why, And How?

Zoominfo

Long Sales Cycles: Enterprise companies are big, and they want to make sure they are getting best-in-class solutions. For that reason, they usually have longer sales cycles (6-18 months is typical), meaning you have to be on your game for an extended period of time in order to actually close the deal. Customize Your Demo And Solution.

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12 B2B Sales Questions to Close Deals Faster

Zoominfo

When it comes to B2B sales calls, the primary goal of the sales rep is to extract valuable information from the other person on the line. If you’re a seasoned sales professional, you already know the best way to get information is to ask smart questions. If so, great – make sure you show them plenty of case studies.

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A Guide to Enterprise Lead Generation

Zoominfo

Long Sales Cycles: Enterprise companies are big and they want to make sure they are getting best-in-class solutions. For that reason, they usually have longer sales cycles (6–18 months is typical), meaning you have to be on your game for an extended period of time in order to actually close the deal.

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30 Sales Prospecting Email Templates Guaranteed to Start a Relationship

Hubspot Sales

Yes, you read the title right -- I guarantee that these templates will get responses from prospects. Where Sales Prospecting Went Bad. I'm not sure where sales prospecting went bad. This sad state of affairs is fully the fault of sales leaders -- including myself. No, this isn't an infomercial. Any takers? Shame on us.

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Trade Show to Customer: Email Lead Nurturing Tips

Pipeline

Give cold leads: Education Lead magnets Guides Whitepapers Tools Give warm leads: Signature content showing them how you get results Customer case studies Live case studies Online reviews and testimonials Give hot leads: Quotes Proposals Demos Tours 1-on-1 engagement The more prospects engage with your content, the warmer they get.

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3 Lessons on How to Growth-Hack Like a Pro

Sales and Marketing Management

The initial idea: Nascent companies, without adequate budget to compete against established brands in traditional marketing channels, must embrace unconventional tactics to build product/market fit and eventually achieve mass user adoption. There were no guarantees that the API would work. The most famous example?