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3 Keys to Effective Sales Teams in the Age of the Informed Buyer

Sales and Marketing Management

Author: Glenton Davis Today’s consumer has access to more knowledge than ever before, adding a burden to businesses to provide truly innovative products and services — and for sales teams to understand their companies’ offerings in a deep and informed way. More than ever, understanding one’s field is critical to sales success.

Buyer 209
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How to Harness the Roaring Trend of Animal-Inspired Workouts

Hubspot Sales

The Opportunity: Fun in Fitness Business builders can tap into today’s fun-craving consumers and organize their own “animal fitness” classes. A 2-day workshop offered by Primal Play brings in ~$663 per participant. Partner with existing trainers who can design the curriculum. You can take care of the logistics and marketing.

Trends 94
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Holistic Customer Service: Why Customer Experience Is a Shared Responsibility in the Company

Pipeliner

The concept of customer service has evolved from a post-sale afterthought to a key driver of business success. But why is this shared responsibility crucial, and how can sales teams lead this collaborative effort? Yet, only 54 percent say it generally feels like sales, service, and marketing don’t share information.

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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. Consider the overnight success of a celebrity-owned product.

Media 71
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How and Why You Should Transition from Field to Inside Sales

Hubspot Sales

Field sales has been dying for years. They're not excited about working inside, so they are happy to be distracted from telephone sales by customer service and administrative activities — meaning not a lot of selling actually gets done. Why Inside Sales is Outpacing Field Sales. The Inside-Out Sales Function.

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Blueprint for Success: Structure Your Enablement Solution for Optimal Sales Efficiency

Highspot

Not only do you need a unified sales enablement platform to equip, train, and coach your sales reps on making effective use of this content—you also need to consciously structure your site to be intuitive and aligned with your business objectives. Surface key sales processes, methodologies, and channels Where is our market opportunity?

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Driving Business Growth: Leveraging Digital Marketing Strategies

SocialSellinator

This ensures that businesses are always in tune with the latest trends and can quickly adapt to changes, maximizing their marketing budget and potential for increased sales and brand awareness. This period also introduced the concept of omnichannel marketing, where consistent experiences across channels became the new standard.