Zoominfo

MARCH 14, 2018

Jay is a well-known marketing influencer and industry expert who has 24 years of digital marketing and customer experience under his belt. Jay is a favorite in the marketing community, and today we tell you why. Keep reading for the top four reasons marketers love Jay Baer! If you’re not, allow us to introduce you.

Real Estate 164

Real Estate Marketing Case Study Social Media 164

Allego

DECEMBER 29, 2020

Sellers went from being road warriors to working from home offices, using video-conference calls to engage prospects and close deals. What we discovered was a new focus on the importance of sales and marketing alignment. Reason 1: Marketing is the glue that makes sellers effective. Reason 3: Communication is a two-way street.

Marketing 129

Marketing Account Based Marketing Maximizer Conference 129

Pointclear

JUNE 6, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. Via BtoBMagazine.

B2B 190

B2B Buyer Trade Show PointClear 190

Sales and Marketing Management

JULY 14, 2017

Yet, according to a recent study, “The Business Impact of Online Communities” conducted by Leader Networks, marketers are at the helm of the majority of corporate online communities today. Sharing those issues with the product marketing and development teams is a great way to uplevel your relationship with them. Seth Godin.

Marketing 192

Marketing Campaigns Channels Case Study 192

Showpad

AUGUST 27, 2019

TRANSFORM, the world’s largest Sales Enablement conference, is just around the corner. Here are some FAQs and helpful links that will take you one step closer to joining the world’s largest Sales Enablement conference. . We are proud to welcome two expert guest speakers at both the London and Chicago conferences.

Conference 55

Conference Sales Enablement Trends Networking 55

DiscoverOrg Sales

JUNE 19, 2018

Let’s agree that the goal of your marketing team should be to help your sales team. But as sales professionals, how can you feed your sales intelligence in to your marketing team and how can they use that intelligence to better help you close sales? Read it: 7 Quick Wins for Sales and Marketing Alignment. Sound good?

Buyer Persona 214

Buyer Persona Marketing Scale Collateral 214

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Today video remains a hugely successful tactic in the B2B marketing world. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ).

Webinar Metrics 157

Webinar Metrics Video Strategy Marketing 157

Zoominfo

OCTOBER 31, 2018

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?

Influencer 153

Influencer Marketing Hubspot B2B 153

Sales and Marketing Management

JUNE 25, 2018

studying sales methodologies, you know that you are obsessed. Study your prospects and then call them to tell them something that would add value if they were a colleague, neighbor or friend that you actually wanted to help do better financially. Those conferences get pricey so make the case to your miserly CFO! Bank on it!

B2B 319

B2B Banking Conference Decision Maker 319

Sales Hacker

MARCH 12, 2024

Discussed in this Episode: Ecosystem-led growth is about leveraging partnerships to make your go-to-market teams more successful. Product-market fit is not static, and both the product and the market need to constantly align. 12:26) Learning from the past: Market cycles and founder experiences. (17:15) The story of a $2.6

Hotels 96

Hotels Case Study Conference LinkedIn 96

Sales Hacker

MARCH 6, 2024

34:26) One thing that is working for Stephen/Wiza in go-to-market right now. What you’ll get at ELG Con: Case studies from companies like Datadog, Cloudera, and more. A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. 25:49) Understanding your competitors. (27:38)

Outbound 90

Outbound Hotels Case Study How To 90

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! 5 Reasons to Send Employees to Trade Shows and Conferences. Check them out below!

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Sales Hacker

MARCH 19, 2024

Katrina Wong is the Divisional CMO / VP Marketing at Twilio Segment. She has a proven track record for launching products in new markets and helping companies move up to the Enterprise. Building cohesion within marketing teams and aligning on goals and strategies leads to better execution and business results.

Ideal Customer Profile 83

Ideal Customer Profile Account Based Marketing SAP Hotels 83

SBI Growth

APRIL 17, 2013

This post is written for Marketing Leaders newly hired in an organization and those who want to keep pace in the industry. The first question new marketing leaders ask themselves is, “ how good is my team? ”. How do the best in class marketing leaders drive results with their current team? Here’s what the best do.

Marketing 297

Marketing Social Media Sales Qualified Lead Hiring 297

Sales Hacker

FEBRUARY 2, 2021

Closing an enterprise sale in a niche market follows the same sales funnel as any other deal, but a bit more fine tuned. This contrasts with traditional sales, which typically are associated with shorter sales cycles, fewer stakeholders, and are managed by a sales and marketing department. Stay on top of market trends and news.

Enterprise 95

Enterprise Enterprise Ideal Customer Profile Sales Process 95

LeveragePoint

OCTOBER 15, 2018

Last week I attended Gartner’s Sales & Marketing Conference where I joined leaders in sales, marketing, and sales enablement to discuss latest trends, Gartner research, and the future of these functions. The study found that 27% of the overall buying journey is spent researching independently, online.

Conference 22

Conference Marketing Buyer Channels 22

Sales and Marketing Management

SEPTEMBER 28, 2018

based market-sizing study done by InsideSales.com found that, of the 5.7 a big jump from just years before when they ran a similar study. Meanwhile, positive outcomes associated with the organic processing system like increased market share, revenues and profit margin were rendered in blue. Recall/retell measures.

Meeting 250

Meeting Sales Meeting Face-to-face Margin 250

Sales and Marketing Management

APRIL 25, 2020

When will you not hesitate to attend a conference where you will file into a room with hundreds of other people? Yet just as companies have gained new insights about their work-from-home capabilities, they may also have a vastly different concept of what business travel makes sense and which meetings and conferences are too important to miss.

Meeting 156

Meeting Face-to-face Travel Conference 156

LeveragePoint

OCTOBER 11, 2018

Wow, what a conference. Suppliers must deploy Buyer Enablement through both sales and marketing channels for all buying jobs. The same quote was posted throughout the conference on social media: “Brent says, ‘Your customers want a seamless experience!'” ” (Showpad Study). ” (Showpad Study).

Conference 22

Conference Marketing ROI Microsoft 22

Tenbound

JULY 11, 2023

Check out the full video from the Tenbound Conference: Account-Based Sales Development – Exactly How Best In Class Do it Kyle Coleman, SVP of Marketing at Clari, shares valuable insights into Account-Based Sales Development (ABSD) and the role of Sales Development Representatives (SDRs).

Account 105

Account Conference Exact Video 105

SBI Growth

APRIL 17, 2013

This post is written for Marketing Leaders newly hired in an organization and those who want to keep pace in the industry. The first question new marketing leaders ask themselves is, “ how good is my team? ”. How do the best in class marketing leaders drive results with their current team? Here’s what the best do.

Social Media 266

Social Media Sales Qualified Lead Marketing Hiring 266

Emissary

NOVEMBER 4, 2021

This trend results in additional pressure on sales and marketing organizations to speak the business language of their prospects and customers, not just demonstrate technical expertise. Most vertical marketing strategies are light in nature consisting of tabs on websites, vertical-oriented stock photos and key words added to headers.

Marketing 52

Marketing Strategy Collateral Case Study 52

LeadBoxer

DECEMBER 8, 2019

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

Pipeliner

JANUARY 21, 2022

2022 is here, and marketers need to research digital marketing trends to stay ahead of their competitors and hire the right talent. Doing research to find the best solutions on the market and automate business processes is essential to increase profits,or to structure your business planning. Website Building. from 2021).

Trends 52

Trends Marketing Advertising Advertising 52

Smooth Sale

FEBRUARY 12, 2024

Consider reviewing studies pertaining to how to run a business. Confer with other industry leaders about how they avert issues you are experiencing. Growth Hackers – Helping businesses globally grow with lead generation, growth marketing, conversion rate optimization, data analytics, user acquisition, retention, and sales.

How To 168

How To Hiring Policies Lead Rank 168

Jeff Davis

DECEMBER 17, 2018

I‘ve had the pleasure of learning so much about how to strategically align B2B Sales and Marketing this year through too many different interactions to count. Also, great content for sales leaders to better understand what they should be asking for from their marketing counterpart to help their sellers succeed.

Ideal Customer Profile 72

Ideal Customer Profile Resources B2B Marketing 72

OnePageCRM

JANUARY 29, 2018

It’s that time of the year where we set new goals, try new business tactics and most importantly fill in our calendars with the must-attend sales conferences of 2018. So let’s all try and connect more this year and what better way than a conference. 10x Growth Conference. AA – ISP Digital Sales World 2018. Date: 1st March.

Conference 43

Conference Twitter Face-to-face Inbound 43

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectable.

Pipeline 100

Pipeline Marketing Top of Funnel Hiring 100

Pointclear

MAY 23, 2011

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Business marketers are always suspicious of the data they are getting from list and data companies, whether its prospecting lists or data elements purchased for “append,” to fill in gaps. Another problem area is coverage.

Resources 160

Resources Marketing B2B Study 160

LeveragePoint

OCTOBER 9, 2018

This week I’ll be “reporting” live from Gartner’s Sales & Marketing Conference in Las Vegas! Well, B2B buyers seem to agree… In the first session of the day Scott Collins, VP of Advisory at Gartner , shared a r ecent study of 750 B2B buyers. 18% is spent researching independently, offline.

Conference 20

Conference Marketing Construction B2B 20

Tenbound

NOVEMBER 9, 2022

Tenbound, a Research & Advisory firm focused on GTM SaaS Sales Development, announced the winners of this year’s BEAST Awards for excellence in Sales Development, at The Tenbound Sales Development Conference 2022 in Austin, Texas!

Conference 102

Conference Research Leads Marketing Qualified Lead 102

Allego

JUNE 4, 2020

According to a recent study, the average worker spends 21 hours a year on formal courses and training, but 484 hours on informal learning. The markets are an amalgamation of all the feelings, thoughts, and facts at the time. The overarching message is, “We have smart people who can help you navigate through these markets.

Face-to-face 108

Face-to-face Marketing How To Infusion 108

Sales Hacker

JUNE 12, 2020

We’ve seen on a daily basis that salespeople, by embracing the tenets of virtual selling, have been able to connect with their customers in a meaningful way — even with face-to-face meetings unlikely, travel curtailed, and in-person conferences postponed. Lesson 7: Rethink marketing’s role in partnering with your sales team.

Lead Rank 77

Lead Rank Lead Scoring Leads Marketing Qualified Lead 77

SBI

OCTOBER 10, 2017

Having spent 100% of my time studying the SalesTech market for the past 8 years, you can imagine how excited I am to be the one to launch the world’s first comprehensive benchmark study to track SalesTech usage trends over time. So are Sales, Sales Ops, Marketing, and Marketing Ops leaders.

Survey 139

Survey Sales Enablement Trends Conference 139

Sales and Marketing Management

OCTOBER 9, 2020

This content can include blog posts, case studies, whitepapers, or media coverage – as long as it highlights who we can help and how. Introductions to media in my network (conference organizers, journalists, podcast hosts, etc.). Share case studies and other content that reminds them of specific people they know. Active stage.

Referrals 177

Referrals Company Scale Case Study 177

InsideSales.com

MARCH 3, 2021

Our customer conference—NEXT 2021 is just around the corner and we think you should be there. NEXT is a free 2-day virtual event designed to give your sales team practical insights to succeed in 2021, and a vision for where the market is going. NEXT isn’t just any virtual conference.

Conference 94

Conference Hotels Lead Rank Lead Scoring 94

Sales and Marketing Management

FEBRUARY 8, 2021

Author: Dario Priolo and Jeff Myers Last year presented unthinkable challenges to marketers and event organizers. These events are major revenue sources for organizers and important opportunities for marketers to build brand awareness and generate new opportunities for their businesses. Here’s how we did it. In the old days (i.e.,

Trade Show 136

Trade Show Segment Pivotal Conference 136