article thumbnail

How to Create a Lead Generation Strategy for SMBs

Zoominfo

Identify the decision makers and stakeholders of target accounts – Finding contacts who make the purchasing decisions can expedite the sales process. Build a lead nurture campaign – Not every lead that shows up on your radar will engage with your sales and marketing teams.

article thumbnail

How to Sell Digital Products [+ 10 Best Digital Products to Sell]

Hubspot Sales

What do ebooks, graphic design software, and online courses have in common? Getting started with figuring out your target audience and constructing a buyer persona can seem daunting, but these questions can serve as a starting point: How many buyer personas and target audiences should I start with? They're all digital products.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Selecting Your CRM: To Guarantee Success, Follow this Practical, Down-to-Earth Criteria!

Pipeliner

Gartner’s guide is meant as a highly technical guide for an analyst, and we’ll be using it as a reference for this ebook. Using another field as an example, an architect would never be allowed to choose the tools that the builders are going to use to construct a house—that decision would be strictly up to the builders themselves.

article thumbnail

The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

Content Marketing High-quality content, such as blogs, ebooks, whitepapers, and case studies, is a critical element for drawing in new business and capturing leads. Intelligence and automation will not only help you turn marketing-qualified leads into sales opportunities — but do so at scale. Get a Demo 2.

article thumbnail

To Develop People, Remember Their Differences

criteria for success

As a sales manager, one of your most important responsibilities is to develop people. We like to say that sales managers should focus less on developing sales and more on developing salespeople. For sales managers who started out as salespeople, though, this can be especially hard. Motivating Your Sales Team.

article thumbnail

Pipeliner CRM – The Concepts Behind The Features

Pipeliner

Just understanding mechanical functionality doesn’t necessarily mean you’ll really grasp the product and all that it means, which is why I’m now writing this ebook on the concepts behind Pipeliner CRM functionality. How is it constructed? Within a CRM, a pipeline represents a sales or other type of process.

article thumbnail

How to Create a Lead Generation Strategy for SMBs

Zoominfo

Identify the decision makers and stakeholders of target accounts – Finding contacts who make the purchasing decisions can expedite the sales process. Build a lead nurture campaign – Not every lead that shows up on your radar will engage with your sales and marketing teams.