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Beyond Basics: The Journey From Personalization to Hyper-Personalization in Marketing

BuzzBoard

Welcome to the evolution of marketing—where the journey from personalization to hyper-personalization reshapes the way businesses engage with their audience. But this journey isn’t just a shift in marketing tactics; it’s a paradigm shift.

Pivotal 52
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Why Hyper-personalization Isn’t an Option Anymore in B2SMB Sales

BuzzBoard

When your customers are savvy, discerning, and constantly bombarded with a barrage of sales pitches and marketing messages, how do you plan to stand out in this crowded digital arena? Artificial intelligence (AI) and machine learning (ML) use a wealth of data to facilitate improved analysis and deliver granular-level information.

Lead Rank 105
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How to Create An Ideal Client Profile

Zoominfo

Building out ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. Ideal client profiles are crucial for any account based marketing (ABM) strategy, and are important for understanding your customers better. What does that even mean?

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DMA Awards 2022: The Sweet Taste of Marketing Success

Appbuddy

When that recognition is conferred at a glittering black-tie event, widely considered the peak of attainment in your market, it’s even sweeter! The DMAs are among the most prestigious marketing awards in the United Kingdom. Remember: DMA stands for Data & Marketing Association. What’s changed in marketing this year?

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In the Race to Win More Customers, Sales Needs Digital Transformation

Discover the results and why investments in digital transformation and automation are pushing sales teams ahead. Salesforce users were surveyed about the forces shaping today's workplace.

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How Sales Reps Can Use Generative AI to Sell Faster

Hubspot Sales

It’s easy to be skeptical of AI in a job built on personal interaction. Like all disruption, generative AI in sales has the potential to completely change the way things are done. Generative AI is a category of algorithms that draws from large, unstructured data sets to create new content, including text and images.

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Bigtincan to Acquire Brainshark

SBI

Bigtincan (ASX:BTH), the global leader in Sales Enablement automation, announced it has entered into a binding agreement to acquire 100% of Brainshark, Inc. Combining Brainshark with Bigtincan’s Sales Enablement platform will be transformative for customers and their customer-facing teams. Brainshark”).