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The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

When asked why many cited the difficulties associated with measuring the ROI of their social media efforts ( source ). Unlike other marketing strategies, calculating ROI on social initiatives can be difficult for a number of factors. Customer retention. Customer retention is tied closely to customer service.

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Mastering Sales ROI in Manufacturing: Strategic Lead and Opportunity Management

SugarCRM

Welcome to the first part of our four-part series, Mastering Sales ROI in Manufacturing: A SugarCRM Guide. For manufacturers, lead nurturing is an important part of maintaining a sales pipeline because it helps you nudge your leads closer to taking the next step toward becoming a customer.

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How to Measure the Effectiveness of Marketing Campaigns

Nutshell

Measuring the effectiveness of marketing campaigns is crucial for businesses to understand their campaigns’ return on investment (ROI). Keep reading to learn how to measure campaign performance with a CRM to maximize your marketing ROI. Make measuring your campaign ROI simple when you integrate Nutshell into your business.

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The Best Free Call Tracking Software (+Tips for Picking the Right One)

Hubspot Sales

ROI Tracking Choose a solution that enables accurate and reliable tracking of your inbound marketing and sales ROI. The software should connect call data to revenue generated, allowing you to measure the effectiveness of various campaigns and sales conversations for resource allocation, sales alignment, and training.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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Why is automation the smartest choice for Email Marketing?

Apptivo

Automation in email marketing enables businesses a smarter and more effective way to reach their target audience, save time and resources, and improve their overall marketing efforts. Automating notification emails is a game changer for businesses that are struggling to keep up with the flood of customer requests. Nurture to Thrive!

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6 Easy AI Tricks for Busy Account Executives

Hubspot Sales

Get started with HubSpot’s Predictive Lead Scoring Software At HubSpot, my sales colleagues use lead-scoring tools like HubSpot’s Predictive Lead Scoring Software to ensure they're focusing time on the contacts that are most likely to yield ROI. Enhance prospecting with AI-driven research tools.

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