article thumbnail

Confusing Customer Service Delivery with Customer Experience Delivery?

Babette Ten Haken

Do we really understand the difference between customer service delivery and customer experience delivery? At times, our self-focused perception leaves customer service delivery up to everyone with “service” as part of their job titles. That means we assume customer service is someone else’s responsibility. For a change.

article thumbnail

Customer Insights to Transform Sales Conversations

Sales Hacker

We hear a lot about equipping salespeople with customer insights to help them move from simple questioning to exploring challenges and discussing solutions with customers. Sales customer insights. These themes and topics will be driving change in that industry and, potentially, opportunities and challenges for the customer.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are Customer Acquisition Stories also Customer Retention Stories?

Babette Ten Haken

What do your customer retention stories sound like? Can you rely on the same stories you told to acquire new customers, to also retain them? Customer retention stories involve more than just how your products, features and services play out, over time. And, these stories create trust, the greatest customer experience, of all.

article thumbnail

How Sales Reps Are Hitting Quotas Without Hitting the Streets

Sales and Marketing Management

Sales run through the phone, website or customer portal focused on the smallest opportunities and the long tail of lower-value accounts. Most customers, in most situations, simply don’t need or want an in-person interaction. . Moreover, customer buying preferences vary widely, so a one-size-fits-all approach will not work.

Lead Rank 339
article thumbnail

CRM Hijacks Customer Experience Strategy

Tony Hughes

Customer Relationship Management needs to be a strategy that’s focused on creating the best possible customer experience, supported by well defined processes that are enabled by technology and with everything being driven by managers and staff committed to a customer-centric culture.

CRM 82
article thumbnail

Turning Fans into Customers and Customers into Fans

Pipeliner

In this video we will be discussing David’s new book; Fanocracy: Turning Fans into Customers and Customers into Fans. So they teamed up to explore a big question: Why do some brands, even in supposedly boring categories like car insurance and enterprise software, attract not just customers but raving fans?

article thumbnail

Customer Success Storytelling leverages Customer Experiences

Babette Ten Haken

Customer success storytelling leverages customer experiences. These stories portray the actual experiences an organization’s own customers have, when working with that organization. How can organizations capture their customer success stories ? Customer success storytelling is about the customer-as-hero’s tale.