Sales and Marketing Management

JUNE 12, 2017

The best marketing minds are like that – a marriage of seeming opposites that end up working together. Strategic marketers today must balance the right brain that controls creativity and intuition and the left brain that processes information logically and analytically. One is the obsession with data. “If Don’t Drop Creativity.

Marketing 219

Marketing SAP Analytics Webinar Metrics 219

Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. To guide you through the recruitment data ZoomInfo has collected, check out the following questions that job seekers can contemplate as they ponder a new position or career change.

Nonprofit 246

Nonprofit Hiring Marketing Face-to-face 246

Zoominfo

JUNE 14, 2022

Billions of dollars have been invested in software promising to transform how sales and marketing teams reach new audiences. Sales and marketing tech stacks have swollen, with dozens of conflicting tools promising greater efficiency, accelerated growth, and higher revenue. We call this Go-to-Market operations, or simply, GTM Ops.

Ideal Customer Profile 130

Ideal Customer Profile Hiring Marketing Face-to-face 130

Zoominfo

MAY 31, 2022

Total Addressable or Available Market, also referred to as TAM, is a monetary value that represents all of the selling opportunities for your organization. Though your TAM can be produced with a simple formula, calculating it requires market research and accurate data. What is a Total Addressable Market? Bigger budgets?

Analysis 130

Analysis Marketing Vendor How To 130

Zoominfo

OCTOBER 5, 2021

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. Today, we have solutions like automation, data, and buyer personas to fall back on. And How Can They Help Marketers? When it comes to ideal customer profiles (ICPs), you need more than just firmographic data. And who wouldn’t?

Ideal Customer Profile 130

Ideal Customer Profile Buyer Persona Marketing How To 130

BuzzBoard

APRIL 9, 2024

Introduction to Account-Based Marketing (ABM) for Digital Marketing Agencies Digital marketing agencies aiming to streamline their sales efforts should consider implementing account-based marketing (ABM). For a digital marketing agency, understanding that ABM is primarily a B2B marketing strategy is vital.

Account Based Marketing 52

Account Based Marketing Account Marketing Ideal Customer Profile 52

SBI Growth

FEBRUARY 25, 2019

Too often marketing leaders focus their digital initiatives on one thing: lead generation. So, if you’re like most CMOs, you’re investing a lot of time and energy into your website, marketing automation platform and maybe some tools to provide enhanced.

Lead Generation 196

Lead Generation Energy Marketing Tools 196

DiscoverOrg Sales

NOVEMBER 6, 2017

But that doesn’t stop a lot of sales and marketing professionals from pursuing any and all hand-raisers, regardless how poorly suited they are. Fit, intent, and engagement provide the core data you need to be successful with your account-based marketing program. The days of squandering marketing budget are gone.

Account Based Marketing 145

Account Based Marketing Lead Rank Ideal Customer Profile Account 145

Sales 2.0

JANUARY 25, 2024

For many, this means learning new skills and processes—no more relying on a sales development team or their marketing department for all their leads. At the same time, driven by a softening economy, account executives have been pushed to “self-source” more of their pipeline ( 60-70% according to Jason Bay.)

Lead Rank 195

Lead Rank Fashion Cold Calling Call-back 195

Zoominfo

OCTOBER 5, 2021

It’s no secret, data has revolutionized marketing. Where marketers once relied on instinct, they now rely on insights gleaned from careful data analysis. Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. Let’s get into it! For the most part, that’s true.

Buyer Persona 100

Buyer Persona Marketing Analysis Advertising 100

Zoominfo

OCTOBER 25, 2018

But, thanks to technological advancements, predicting customer behavior has become a reality—and it’s changed the face of marketing forever. Predictive intelligence and machine learning may sound like futuristic concepts, but they’ve already made a massive impact in the marketing world. Let’s get into it! The best part?

Lead Rank 189

Lead Rank Lead Scoring B2B Marketing 189

Zoominfo

AUGUST 3, 2022

All too often, marketing budgets are the first to be scaled back. We surveyed nearly 250 marketers , and while 59% of respondents said they either were not adjusting their budgets or weren’t making significant changes, almost 40% said they were cutting back on marketing spend in anticipation of a recession.

Top of Funnel 130

Top of Funnel Marketing Advertising Advertising 130

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Let’s take a closer look with some examples: Product datasheets.

Lead Rank 99

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 99

SBI

DECEMBER 4, 2018

John: TechTarget’s data and insight products for sales called Priority Engine and Qualified Sales Opportunities are built on proprietary knowledge of enterprise purchase intentions and the specific people involved in them within accounts. NANCY: WHAT ARE THE TOP 3 WAYS YOUR SOLUTION CHANGES THE GAME FOR A SALES ORGANIZATION?

Intent Data 139

Intent Data Intent Data Enterprise 139

Sales and Marketing Management

JUNE 1, 2018

Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? Storytelling has stood the test of time as a critical skill in sales and marketing?—?and But where to begin?

Marketing 226

Marketing Telemarketing Scale Education 226

Zoominfo

OCTOBER 9, 2018

From industry events, to blog posts, B2B professionals can’t stop talking about this trending topic and its potential to revolutionize marketing. In today’s post, we’ll take a further look into the concept of AI and see how this new technology can have a real impact on your marketing strategy. But, does AI live up to all the hype?

Ideal Customer Profile 113

Ideal Customer Profile Marketing B2B Consumer 113

Smooth Sale

APRIL 2, 2023

Photo by Kalihh via Pixabay Attract the Right Job Or Clientele: 3 Key Steps To Market Dominance Running a successful brand in today’s challenging economy is undoubtedly difficult. Our collaborative blog asks, are you ready to take your brand to the next level and provides the ‘3 Key Steps to Market Dominance.’

Marketing 78

Marketing Advertising Advertising Campaigns 78

Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. To guide you through the recruitment data ZoomInfo has collected, check out the following questions that job seekers can contemplate as they ponder a new position or career change.

Nonprofit 130

Nonprofit Hiring Marketing Face-to-face 130

Smooth Sale

JUNE 24, 2023

You may create a platform that provides real-time monitoring of vital signs, medication adherence, and general health status using wearable technology, Internet of Things (IoT) sensors, and data analytics. Create a more environmentally conscientious and technologically advanced world by fusing the two.

Lead Rank 147

Lead Rank Energy Retail Small Business 147

Smooth Sale

MARCH 9, 2024

From eco amenities to cutting-edge home systems, being aware of these trends can help you stand out in the market and begin the journey associated with listing your luxury beachfront home. Buyers have a growing preference for properties that prioritize energy efficiency to minimize their carbon footprint.

Buyer 93

Buyer Real Estate Hiring Trends 93

Steven Rosen

JANUARY 15, 2024

In this 5:44 video, Keith Rzucidlo emphasizes the importance of bringing data to the table and highlighting the risks of staying stagnant. discusses the challenge of getting buy-in on a new vision from a successful sales force, emphasizing the importance of bringing data to the table and highlighting changing market trends and customer needs.

Video 156

Video Coaching Sales Qualified Lead Trends 156

Zoominfo

DECEMBER 15, 2020

Integrating holiday energy with your B2B efforts typically increases chances of revenue success. And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams. B2B Tips for Sales, Marketing, Recruitment, and More. Find More Selling Opportunities with Buyer Intent Data.

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

Smooth Sale

FEBRUARY 13, 2024

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: See The Top Five Highest-Paying Jobs In 2024 Navigating the job market takes time and effort. The job market constantly evolves, and your skill set deserves substantial compensation. Know that moving may be necessary.

Salary 93

Salary Scale Compensation Energy 93

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Since many traditional vendors also have such poor data accuracy, there is still much to be desired. 445210 Meat Markets.

Transportation 204

Transportation Chemicals Automotive Marketing 204

Nutshell

OCTOBER 5, 2020

As technology becomes increasingly integrated into our everyday lives, marketing efforts have shifted accordingly. Marketing through the digital medium is highly effective, but the barrier to entry is lower than ever. In the story of marketing, you’re not the hero, the client is. Layton Cox , Marketing Consultant.

Conversion 133

Conversion Marketing Campaigns Hotels 133

SBI

MARCH 15, 2018

This week I interview Derek Slayton , Global Leader & GM of Sales & Marketing Solutions of Dun & Bradstreet. Derek: At Dun & Bradstreet, we are seeing that B2B relationships are growing increasingly complex and that access to accurate data is critical to driving growth. Derek: Getting started is easy.

Hoovers 139

Hoovers Pipeline Data B2B 139

Hubspot Sales

AUGUST 1, 2023

AI can integrate with your CRM so you can pull data faster. Dalldorf now has more energy for cold calling and the human interaction that prospective customers need. While AI can’t get that positive gut feeling, it can quickly analyze a lot of data. But who‘s got the time to analyze all that data and assign a score?

Data 75

Data Ideal Customer Profile Lead Rank Lead Scoring 75

Zoominfo

DECEMBER 3, 2019

But, thanks to technological advancements, predicting customer behavior has become a reality—and it’s changed the face of marketing forever. It is composed of statistics, data mining, algorithms, and machine learning to identify trends and behavior patterns. You can read more about that in our article on intent data.

Lead Rank 100

Lead Rank Lead Scoring B2B Marketing 100

Zoominfo

AUGUST 21, 2020

According to ZoomInfo data, it looks like the answer could be new facilities — specifically smart buildings — which may have unintended effects on the trust of consumers, not all of them positive. A smart building is just a building that collects data and makes automatic adjustments based on that data. Sounds normal, right?

Retail 205

Retail Scale Lead Rank Lead Scoring 205

Sales 2.0

FEBRUARY 15, 2023

I think you can get AI to figure out what the likely outcomes are based on all risk factors and the market you’re selling into etc. Paul : I think generally AI is going to be applied first where there’s a lot of sales-related data…where you have lots of prospects or lots of accounts, or you do lots of deals.

Conversion 195

Conversion Amdocs Territories Forecasting 195

Smooth Sale

MARCH 11, 2024

The brain, a high-energy organ, demands a constant supply of nutrients to function optimally. Skipping meals or relying on quick, high-sugar snacks can lead to fluctuations in blood sugar levels, resulting in energy spikes followed by crashes. These nutrients provide sustained energy, helping the brain stay sharp and focused.

Energy 102

Energy Hiring Lead Rank Lead Scoring 102

Vendor Neutral

APRIL 9, 2021

How Sales Leaders Can Use Data to Evolve Their Sales Strategy. 4 Tactics for Maximizing Sales Revenue through Data. Data is essential for assessing progress and making informed decisions. The more complex your organization, the more data can play a significant role in your current and future business operations strategies.

Webinar Metrics 52

Webinar Metrics Data Strategy Scale 52

Smooth Sale

NOVEMBER 30, 2023

On top of a longer lifespan, LED lights frequently use less energy, making them a more environmentally friendly option that helps companies save money on monthly bills and maintenance fees. Lumens: More Light, Less Energy As mentioned, LED lights produce higher lumens than most traditional lighting options. But what exactly are lumens?

Energy 98

Energy Hiring Retail Networking 98

LeadBoxer

AUGUST 15, 2021

If your sales team isn’t leveraging intent data when researching prospects, then you can assume there’s a huge leak in your pipeline. When it comes to identifying accounts with the highest likelihood of doing business with your company, intent data is the most important tool at your disposal. How to Leverage Intent Data to Drive Sales.

Intent Data 52

Intent Data Intent Data Lead Rank 52

Sales Hacker

OCTOBER 25, 2023

They combine your sales and marketing data with our validated B2B data and AI to create Account Intelligence that informs every step of your buyer’s journey. They deliver accurate company, contact, technographic, engagement, and intent data right where you work every day – CRM, collaboration tools, browsers, and more.

Consultative Selling 91

Consultative Selling Positioning Intent Data Engineering 91

LeadFuze

DECEMBER 1, 2021

The Foolproof Formula for Finding Product-Market Fit. The path to finding product-market fit is formulaic, so I’ll be sharing the steps with you in coming months. But before we focus on diversity, it’s important to think about the market and not just product development. Market Discovery.

Ideal Customer Profile 52

Ideal Customer Profile Marketing Scale Lead Rank 52

Sales Hacker

FEBRUARY 15, 2024

Your sales team doesn’t have time for efficiency blockers in a competitive, fast-paced market. Stale data and lack of differentiation could be two major culprits. Poor-quality data costs businesses $700 billion a year, and the average customer’s contact database is 90% incomplete contacts ( source ).

Ideal Customer Profile 90

Ideal Customer Profile Prospecting Lead Rank Lead Scoring 90