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The Sales Manager New Year’s Resolution: 3 Do’s & 3 Don'ts

SBI Growth

Reps struggling to get in front of Decision Makers. A-players – Incent them more and put them in your best territories. It is using tools like LinkedIn to get face-time with Decision Makers inside target accounts. Lack of quality leads. Every sales manager is time starved.

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4 Tips for Selling to the Social Savvy Buyer

Zoominfo

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). Be authentic and offer value.

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No One Wants Your Cold Calls

No More Cold Calling

I’ve heard it takes at least seven to 10 touches for sales teams who cold call and cold email prospects to connect with decision-makers. Because decision-makers don’t take cold calls or respond to cold emails. Then they follow up their cold calls with generic emails or LinkedIn messages. Who has that kind of time?

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From Reshuffling to Retention, These Trends Will Define B2B Sales in 2022

Crunchbase

A recent McKinsey survey found that 80 percent of B2B decision-makers consider omnichannel selling—including a mix of remote and in-person meetings, digital self-service and conversations across email and social apps—just as effective as traditional sales channels, if not more effective. Multithreading becomes a core skill. Learn More.

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Straight Commission Can Deliver Twisted Results

The Pipeline

The first step was to get everyone on LinkedIn. Next was to work out who our target customer was – their goals, their challenges, their needs and their key decision makers. And now that we’ve got a compensation system that motivates us to show the customer just how much we can offer, we’re all incented to go that extra mile.

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Leveraging Referrals to Build Your Network and Grow Your Business

Janek Performance Group

What specific incentives do you offer, such as discounts or special offers? Look for where their conversations take place, such as LinkedIn. Perhaps they’re a targeted decision maker and a colleague of that client you just helped. This should include added value and incentives to make their recommendation worthwhile.

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Sales Call Planning Should Never Stop

Janek Performance Group

To build rapport, learn the following: The names of each new contact Communication preferences and customer style Their interests Previous experience, such as other industries and companies Mutual contacts on LinkedIn or other social media. If your goal was learning three top decision makers, you should see three names on your notepad.