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Sales Lessons from Google Fiber

Mr. Inside Sales

A few months ago, both AT&T, and then Google Fiber, dug up our street and lawns and bushes to install fiber Internet cable. Google Fiber did things differently. Then a Google rep showed up out of the blue, canvassing the neighborhood. Then Google REALLY started marketing! Or Google Fibers?

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What do you Know about your Prospect?

Sales 2.0

This post is about knowing about your prospect. Marketing types have actually formalized a methodology around knowing your prospect and call it “persona marketing”. Persona marketing ends up with marketing people having sheets of paper with fictional prospect characters on them. tools in general).

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TSE 1093: How to Achieve Personal and Professional Greatness in the Face of Adversity

Sales Evangelist

Even if we have the right process or the best mindset, every seller is going to encounter difficulties, so we must figure out how we'll stick to our mission and achieve greatness in the face of adversity. He had what he calls a dysfunctional life, but he learned the ability to thrive in the face of difficulty.

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“You Started This Conversation, Why Can’t You Hold Up Your End Of It….?”

Partners in Excellence

We think you can be doing better……” Intrigued, it was an important issue (it always is for small businesses), I responded, “What causes you to say we face that issue and can do better?” Interrupting him, “Well Microsoft and Google are very different from us. Why do you think we have this problem?

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3 Things Your Prospects Aren’t Telling You

Shari Levitin

That’s why companies like Facebook, Google, and Dell are investing billions of dollars in upskilling their employees to sell and service customers in a “hybrid environment.”. What Your Prospects Aren't Telling You. I’ll bet you have, too. No doubt you’ve changed the way you shop, exercise, eat, travel, watch movies, and more.

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Filtering Out The Noise….

Partners in Excellence

It turns out, getting information is not the challenge customers are facing. Between what they normally can find through visiting our websites, doing Google Searches, or leveraging LLMs like ChatGPT, our customers are overwhelmed with information. 90% of our focus is giving them information about our products, our companies, ourselves.

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Reaching Prospects

Score More Sales

Finding the right prospective buyers and then actually having conversations with them are the top two challenges most sellers are facing now. In order to find the right buyers and interact with them you need to firmly understand the market niche that you are going after and who your buyers are. Understanding Your Target Market .