Showpad

JUNE 29, 2021

**This post is part of a series based on Showpad’s 2021 Modern Selling Study. To dig into all the data, visit the study homepage. Showpad’s 2021 Modern Selling Study found that sales enablement has become more important since the start of the pandemic. In this study summary, we’ll focus on the global data.

Study 111

Study B2B Face-to-face Report 111

Miller Heiman Group

MARCH 3, 2020

How are sellers responding to changes in the industry and market? Are the challenges that sales leaders face changing? By participating in our latest research study, the 2020 Sales Performance Study , sales professionals can help CSO Insights, now part of Korn Ferry, find out the answers to these questions and more.

Study 88

Study Penetration Survey Face-to-face 88

SalesFuel

APRIL 29, 2024

94% of marketers agree that out-of-home advertisements surprise and delight consumers more than other ad types, according to onescreen.ai. Onescreen.ai’s data shows that marketers say OOH is essential for brand building (93%) and more effective now than pre-2020 (91%). So, why isn’t your client dedicating more of their budget to OOH?

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Allego

FEBRUARY 28, 2024

Allego’s sales enablement platform empowers financial services firms to enhance sales effectiveness , improve employee productivity, and maintain regulatory compliance in a dynamic and competitive market environment. Manage Risk: Certify and achieve regulatory compliance to ensure consistent messaging and minimize risk.

Insurance 118

Insurance Insurance Face-to-face Banking 118

Sales and Marketing Management

NOVEMBER 16, 2020

Author: Ron Carson Just about every marketer today has been told to listen to the voice of the customer to inform marketing strategy. First, marketing teams only receive this information second-hand – through sales, product management, etc. And it is why I encourage marketers to have regular “voice of the market” conversations.

Conversion 177

Conversion Marketing Customer Trade Show 177

Sales and Marketing Management

OCTOBER 12, 2020

A growing market suddenly became an uncertain one. A profession that thrives on face-to-face communication with customers became shackled by travel restrictions. A profession that thrives on face-to-face communication with customers became shackled by travel restrictions. There’s a positive side to this.

Face-to-face 317

Face-to-face Lead Rank Vendor Guidelines 317

Sales Hacker

JULY 20, 2020

Stop writing case studies the old way ! Case studies like those can work. Today we’re learning a 7-step formula to make the best case studies your prospects have ever seen — case studies that connect to the reader, overcome objections, show what makes your product/service the best, and close the sale. Tell a story.

Case Study 109

Case Study Study Prospecting Top of Funnel 109

BuzzBoard

MARCH 15, 2024

Introduction to Small Business Digital Marketing Success Stories In today’s digital age, a strong online presence is crucial for small businesses striving for growth and longevity. With a myriad of marketing channels at their disposal, leveraging them effectively to garner substantial results can be challenging. The outcome?

Small Business 52

Small Business Small Business Case Study Social Media 52

Miller Heiman Group

JUNE 24, 2020

How are sellers responding to changes in the industry and market? Are the challenges that sales leaders face changing? By participating in our latest research study, the 2020 Sales Performance Study , sales professionals can help CSO Insights, now part of Korn Ferry, find out the answers to these questions and more.

Study 65

Study Penetration Survey Face-to-face 65

Zoominfo

MARCH 15, 2022

Every company has a sales and marketing function. We explored how ZoomInfo is pioneering the use of artificial intelligence (AI) and machine learning to solve one of the biggest problems facing revenue operations (RevOps) teams: access to reliable business data. To be successful, those teams need good data. Take Siri for example.

B2B 130

B2B Marketing Scale Lead Rank 130

No More Cold Calling

DECEMBER 10, 2020

Not so fast: Contrary to popular stereotypes about young people, Gen Z is very focused on financial stability , and they prefer face-to-face communication in many situations. Remember when your parents told you to turn down that loud, obnoxious music? Actually, they yelled, because otherwise you wouldn’t have heard them.

Face-to-face 421

Face-to-face Motivation Hiring Guidelines 421

Sales 2.0

MAY 30, 2023

Collective[i] provides the most comprehensive solution on the market for companies seeking to optimize revenue using AI, connections, and collaboration. I am examining where we are today with AI in sales and where we are going. This interview is with Heidi Messer Co-Founder of Collective[i]. More time on actual selling activities.

Face-to-face 312

Face-to-face CRM Forecasting Buyer 312

Sales and Marketing Management

SEPTEMBER 28, 2018

It left me wondering whether that sentiment rings true now that inside and outside sales reps are spending more time connecting with prospects and customers remotely versus face-to-face. based market-sizing study done by InsideSales.com found that, of the 5.7 It’s the next best thing to being there.”

Meeting 250

Meeting Sales Meeting Face-to-face Margin 250

BuzzBoard

MARCH 6, 2024

Understanding the Importance of Digital Marketing for Small Businesses Digital marketing has become an indispensable aspect for small businesses, not just an optional luxury. The adoption of these methods allows a small business to broaden its consumer reach, extending beyond local limitations and into a larger, global market.

Small Business 52

Small Business Small Business Ideal Customer Profile Case Study 52

SBI Growth

OCTOBER 14, 2013

The annual CMI/MarketingProfs B2B Content Marketing Benchmarks study validates the move toward Content Marketing. Marketing leaders understand that content marketing is King. We are seeing marketing budgets increasing the content development line item. Let’s look at the graph below from the study.

Demand Generation Agencies 316

Demand Generation Agencies Marketing How To Face-to-face 316

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Sales and Marketing Management

MAY 10, 2020

One study released prior to the pandemic indicated that 63% of companies had remote workers; that figure has only skyrocketed this year. The use of Zoom and other face-to-face applications to carry out sales calls instead of doing them in person is the new normal. Author: Dave Gerry From the U.S. and the U.K.

Face-to-face 302

Face-to-face Lead Rank Lead Scoring Hiring 302

Nutshell

JUNE 5, 2020

To get your creative juices flowing, I’ve listed five surprising sales case studies to inspire your next “out-of-the-box” campaign. Sales case study takeaway : Whether you’re B2B, or B2C, the fact remains that you’re still B2H—Business to Human. We’re all cursed, and there’s a pile of research to prove it. Probably not.

Case Study 96

Case Study Paid Content Study Ideal Customer Profile 96

BuzzBoard

APRIL 15, 2024

Understanding the Power of Email Marketing in Winning Local Business Contracts Email marketing is a powerful tool for digital marketing agencies seeking to secure local business contracts. Employing the right email marketing strategies can provide a formidable edge over competitors.

Email Marketing 52

Email Marketing Marketing How To Commence 52

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

Data 130

Data Marketing Scale Analysis 130

Sales and Marketing Management

DECEMBER 12, 2018

Author: Jacob Dillon The marketing environment never sits in one place. As the digital era is here, every marketer and salesman must adapt to the most effective practices that bring the most results. Effective selling is impossible if the marketer/salesman fails to understand his target audience. Pay attention and apply!

Marketing 196

Marketing Social Media Scale Case Study 196

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible.

Pipeline 239

Pipeline Marketing Top of Funnel Hiring 239

Sales and Marketing Management

FEBRUARY 2, 2018

Studies have shown that some people stress out when they travel. That is why it is crucial to know your audience when you’re structuring your multi-channel marketing. Consumers face several different options along their journey, and each one forces them to make a decision before they move forward. Is it chocolate?

Channels 174

Channels Demographics Intent Marketing 174

SalesFuel

APRIL 2, 2024

For business development (BDR) reps, the pressure to maximize productivity never lets up. In 2024, 39.3% of BDR professionals received a quota increase, reports 6sense research. To maintain team dynamics and deal flow, managers must actively help BDRs succeed in the new B2B marketplace. And they leave nothing to chance.

Maximizer 116

Maximizer Face-to-face Social Media Hiring 116

Smooth Sale

AUGUST 13, 2019

How To Attract the Right Job Or Clientele: When we take the time to study varying business models, we gain knowledge for increasing our odds for success. It is also wise to keep an eye on trade policies and how they affect the markets. My Story: Study of Varying Business Models . The Corporate Business Model .

Lead Rank 68

Lead Rank Study Retail Policies 68

Zoominfo

JUNE 10, 2018

Research shows price objections are the number one objection sales rep face—but half of all price objections are phony ( source ). While our previous post contains some valuable information, we want to dive a little deeper in and explore some actionable ways to establish value in the face of price objections. Keep reading.

Objections 239

Objections Case Study Face-to-face Study 239

Sales and Marketing Management

APRIL 12, 2019

Duhigg cites a study from the 1970s by James Averill, a University of Massachusetts psychology professor, in which Averill surveyed the residents of Greenfield, Mass., More than two-thirds of those on the receiving end of Averill’s anger study said they came to realize their own faults. Some, though, were first exposed to angry faces.

Face-to-face 240

Face-to-face Journal Study Construction 240

SBI Growth

APRIL 13, 2013

Is my Marketing Strategy broken? In a recent Sales Benchmark Index survey of 312 CMO’s and VP’s of marketing; the majority answered this question “I don’t know”. Download the Marketing Strategy Assessment here and determine if your Marketing Strategy is broken. The list goes on and on.

Marketing 308

Marketing Remedy Face-to-face How To 308

BuzzBoard

FEBRUARY 8, 2024

Understanding the Role of Email Marketing in Lead Generation for Small Business In today’s highly digital world, small businesses often find it challenging to stand out amidst the stiff competition. However, email marketing can provide a robust solution.

Small Business 52

Small Business Small Business Email Marketing Marketing Qualified Lead 52

BuzzBoard

MARCH 4, 2024

Reasons Small Business Owners Show Skepticism Towards Digital Marketing Many small business owners harbor skepticism about digital marketing and its potential benefits. This skepticism often stems from the perceived steep learning curve of digital marketing, as well as the challenge of establishing trust with customers online.

Small Business 52

Small Business Small Business Marketing Webinar Metrics 52

Zoominfo

SEPTEMBER 24, 2021

Early adopters of sales automation consistently report increases in customer-facing time, higher customer satisfaction, efficiency improvements of 10 to 15 percent, and sales uplift potential of up to 10 percent, ” management consulting firm McKinsey & Company reported in 2020. High-growth firms are much more likely (26.2 percent vs. 16.6

Face-to-face 130

Face-to-face Sales Automation Scale CRM 130

Sales and Marketing Management

DECEMBER 16, 2019

A recent study by the Relational Capital Group revealed that 89% of senior leaders believe that relationships are the most important factor in their success year over year. However, the study also revealed that only 24% of these leaders actually do anything intentionally to promote building those relationships.

Company 423

Company Customer Insurance Insurance 423

Zoominfo

JANUARY 8, 2021

The wave continued with another dip in July for both markets. At times like these, market expansion (one of the four quadrants that make up ZoomInfo’s go-to-market framework) can hint at the health of a company’s financial state, partly due to the potential for sales increases and customer growth. The Case for Office Expansion.

Face-to-face 246

Face-to-face Travel Report Data 246

Sales and Marketing Management

MARCH 9, 2021

Naturally, this is a fairly high risk for startups, since you’re going to have competition with companies that are already well-established in the market. Market Risk. Market risk, also known as systemic risk, is what we call the risk of loss in your business because of market fluctuations. What is risk management?

Face-to-face 177

Face-to-face Microsoft Competition Influencer 177

BuzzBoard

FEBRUARY 28, 2024

Explaining How Digital Marketing Can Have a Transformative Effect on Small Businesses Digital marketing continues to transform, providing significant advantages for small businesses. Digital marketing is revolutionary because it allows small businesses to compete with larger enterprises. Your business growth relies on it.

Small Business 52

Small Business Small Business Marketing Social Media 52

OutboundView

JANUARY 19, 2024

When they’re not, it’s a major pain point felt by AEs, marketing, all the way up to the executive team. When they’re not, it’s a major pain point felt by AEs, marketing, all the way up to the executive team. Selling to HR and have an inside sales function or are considering an inside sales function? If so, this article is for you.

Case Study 36

Case Study Marketing Qualified Lead Outsourcing Services Study 36