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How Do We Rehumanize the Sales Process?

Shari Levitin

. — Several years ago, I received a call asking if I’d like to appear as one of 15 sales experts in the Salesforce film documentary “The Story of Sales.” Me…a sales expert in an actual film for the number one software company in the world? At first, I figured it was a joke. Too good to be true.

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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Hopefully you have some idea of what your open rate is -- but do you know how you rank against the rest of your industry? Find out how your email open rate compares to your industry. To help you identify how good your open rate is, the HubSpot team analyzed open rate data from 25,000,000+ emails across 29 industries.

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What Is Captive Product Pricing?

Hubspot Sales

Imagine owning an Xbox without games, or a film camera with no film. The companies you buy from know that you need both the film and the games to make these products work, so they sell the core product, the Xbox or film camera, separate from the accessory product, games or camera film, in order to inspire more sales.

Film 90
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Get Your “Foot in the Door” with this Sales Cold Email Template

Zoominfo

The techniques we discuss in today’s post will help you email any prospect, whether it’s a CEO, marketing VP, industry influencer, or your favorite podcast host. For one, we were filming a cold email course. Example 1: Selling B2B Software. “Hi (First Name), I noticed you are using (competing software tool).

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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

Industry classification remains a foundational component to achieving ABM (account-based marketing) success. The North American Industry Classification System (NAICS) represents the standard for categorizing business operations by grouping them according to the processes used to produce goods or services. What are NAICS Codes?

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15 Tried and True Ways to Improve Your Sales Skills

Hubspot Sales

The sales industry is continuously changing due to updates in technology and culture. For example, if you're a salesperson at a software company, reading articles on the software industry will help you prepare for questions that prospects may ask and position your product or service in context. Listen to feedback.

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Executive Interview with Matt McLaughlin, Senior Vice President of Global Sales, Conversica

SBI

The Los Angeles Film School saw more than 33% increase in lead engagement, which contributed $4.2M-$7M in additional revenue. Matt’s 25 year career in the software industry in Sales and Executive Management led him to Conversica. This presents a 20x return on their investment in Conversica each month. Matt McLaughlin Sr.