BuzzBoard

APRIL 16, 2024

Understanding the Importance of Trust and Authority in Digital Marketing Understanding the importance of trust and authority in digital marketing is crucial for salespeople at digital marketing agencies that cater to small and local businesses. Quantifiable results are vital in establishing authority in digital marketing.

Case Study 52

Case Study Study Marketing Analysis 52

Sales Hacker

JULY 1, 2020

Fortunately, by leveraging a few inside sales best practices, outside sales reps can successfully pivot to remote sales. Prepare to develop a multichannel communication strategy, use automation to follow up with clients, invest in video conferencing tools, brush up on your phone skills, and reacquaint yourself with your CRM.

Pivotal 79

Pivotal Inside Sales Strategy Face-to-face 79

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Zoominfo

APRIL 30, 2021

Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. So, what happens when the conference seat your marketing and sales team offers is your registrants’ preferred chair at home? Danny Daly, marketing events manager at ZoomInfo, has had the same experience.

Trade Show 264

Trade Show Top of Funnel Funnel Conference 264

Sales Gravy

FEBRUARY 25, 2024

Overcoming Adversity with Grace The conversation took a deeply personal turn as Patricia recounted the challenges she faced following the unexpected loss of her husband and co-founder of KaTom. "It It was a pivotal moment that tested my resolve, but it also brought to light the incredible strength and support of our team," she shared.

Company 95

Company Leads Marketing Qualified Lead Face-to-face 95

BuzzBoard

FEBRUARY 16, 2024

Exploring the Potential of Mobile Marketing for Local Businesses In today’s fast-paced digital economy, local businesses are embracing mobile marketing as a forward-thinking method to expand their reach and increase their revenue. In conclusion, the lines between digital marketing and mobile marketing are increasingly blurring.

Small Business 52

Small Business Small Business Marketing Lead Rank 52

BuzzBoard

FEBRUARY 28, 2024

Explaining How Digital Marketing Can Have a Transformative Effect on Small Businesses Digital marketing continues to transform, providing significant advantages for small businesses. Digital marketing is revolutionary because it allows small businesses to compete with larger enterprises. Your business growth relies on it.

Small Business 52

Small Business Small Business Marketing Social Media 52

BuzzBoard

FEBRUARY 28, 2024

Understanding the Importance of Measuring the Impact of Digital Marketing for Small Businesses For salespeople at digital marketing agencies catering to small businesses, understanding the need to measure the impact of digital marketing efforts is paramount. These are the components that propel data-driven marketing forward.

Apparel 52

Apparel Small Business Small Business Marketing 52

Smooth Sale

FEBRUARY 16, 2024

Embrace A Strategic Pivot The company issue may not be a case of having a good idea and running with it. Should any of this be a concern, consider the following questions: Are your goods and services providing the great deal you initially thought they would? Are you targeting the wrong market?

Pivotal 98

Pivotal Hiring Intent Licensing 98

BuzzBoard

FEBRUARY 8, 2024

Exploring the Impact of Influencer Marketing on Small Businesses Understanding the dynamics of the evolving digital landscape, many small businesses are embracing innovative strategies to boost brand awareness. Influencer marketing, which involves collaborations with popular social media users, is one such strategy gaining traction.

Small Business 52

Small Business Small Business Influencer Marketing 52

SBI Growth

OCTOBER 14, 2013

The annual CMI/MarketingProfs B2B Content Marketing Benchmarks study validates the move toward Content Marketing. Marketing leaders understand that content marketing is King. We are seeing marketing budgets increasing the content development line item. What is the Internal Content Marketing Offering?

Demand Generation Agencies 316

Demand Generation Agencies Marketing How To Face-to-face 316

SBI Growth

DECEMBER 12, 2012

SBI’s CEO Greg Alexander, was recently quoted in Hubspot’s “ 20 Marketing Trends & Predictions for 2013 & Beyond ”. CEO’s are paying more attention to marketing’s contribution and are holding them accountable for revenue generation.”. Marketing leaders need to drive a strong impact to show a return on investment.

Demand Generation Agencies 333

Demand Generation Agencies Marketing Demand Generation Targets Demand Generation 333

BuzzBoard

MARCH 14, 2024

Understanding the Concept of Digital Marketing for Small Businesses on a Budget The advent of digital marketing has gradually leveled the playing field for small businesses. There are several cost-effective tactics that small businesses can employ in their digital marketing strategy. However, it isn’t impossible.

Small Business 52

Small Business Small Business Maximizer Social Media 52

Zoominfo

OCTOBER 13, 2023

Launching a go-to-market strategy in Germany can be tricky due to the complexity of local regulations and guidance. In order to avoid fines, penalties, and breaking customer trust, it’s important to understand key privacy laws in Germany and how to go to market in an effective, compliant way. Double opt-in is a two-stage process.

Telemarketing 130

Telemarketing Strategy Intent Signal Inbound 130

BuzzBoard

MARCH 14, 2024

Understanding the Importance of Digital Marketing for Small Businesses As digital marketing connoisseurs, we appreciate the significance and potential impact of outsourcing digital marketing for small businesses. In the current digital business landscape, an effective online presence is pivotal.

Outsourcing Services 52

Outsourcing Services Small Business Small Business Comparison 52

Bernadette McClelland

JULY 5, 2022

But a couple of weeks ago, what initially would have excited me, ended up impressing me so much more. As I sat down last Sunday morning and began reading it, I confess, I teared up. I’m not a big on-line shopper ?? so when I do get something ‘parcel-like’ delivered, it’s exciting ??. I wrote: .

Guarantee 369

Guarantee Strategy Journal Lead Rank 369

BuzzBoard

FEBRUARY 8, 2024

Understanding the Process of Finding and Qualifying Leads for Small Businesses Sales professionals at digital marketing agencies specializing in small and local businesses often grapple with the process of finding and qualifying leads. The creation of leads for small businesses can be accomplished using digital marketing strategies.

Sales Qualified Lead 52

Sales Qualified Lead Small Business Small Business Lead Rank 52

Mereo

NOVEMBER 15, 2023

A leading global financial technology (FinTech) client recently reached out with a big request: They wanted to completely overhaul their go-to-market organizational structure, roles and relationships. There are a number of factors that should tip off sales and go-to-market leaders to rethink their organizational approach.

Lead Rank 41

Lead Rank Marketing Commission Retention 41

Smooth Sale

OCTOBER 14, 2021

Pivoting To Entrepreneurship . Discovering Market Need . The market need for fun performance-enhancing wellness programs was real. Soon I had established a company with a brand, website, and promotional materials and was ready to begin early-stage marketing. Opportunities & Pivots . Then the pandemic hit.

Pivotal 148

Pivotal Social Media Hiring Networking 148

Hubspot Sales

OCTOBER 4, 2019

While sales enablement is still picking up traction for many companies, the returns of investing in sales enablement are in your favor. It’s tempting to provide some basic resources and call it good, but an effective sales enablement strategy needs intentional, phased implementation to set your sales reps up for success.

Pivotal 77

Pivotal Collateral Sales Enablement Scale 77

Sales Hacker

SEPTEMBER 13, 2021

The results of account-based marketing (ABM) , content marketing, in- or outbound marketing, on- and offline marketing, and branding, have to be monitored and presented more than in the past. Many claim “Half of my marketing budget is wasted, but I don’t know which half!” The risk or return ratio.

ROI 93

ROI Account Marketing Lead Rank 93

BuzzBoard

APRIL 15, 2024

Implementing Automation to Optimize Email Outreach for Local Business To optimize email outreach in your digital marketing endeavors, implementing automation can be a critical catalyst. Salespeople in digital marketing agencies catering to local businesses understand the imperative of securing contracts via effective email outreach.

Pivotal 52

Pivotal Case Study Email Marketing Networking 52

Alice Heiman

MARCH 19, 2024

Retention.com’s innovative approach, as Robinson puts it, allows businesses to “know who they are without them filling out a form or doing anything ,” revolutionizing how sales teams follow up on leads. 07:11] Shifting from email marketing to discovering the untapped potential in visitor identification. [10:06]

Scale 75

Scale Ideal Customer Profile Hiring LinkedIn 75

Alice Heiman

APRIL 23, 2024

.” Insightful Reflections: Starting with his initial career pivot, Clate’s narrative is a testament to adaptability and passion. 11:27] Automating Success – How the implementation of automated follow-ups revolutionized the company’s sales process. [13:39]

Scale 62

Scale Small Business Small Business Sports 62

Zoominfo

APRIL 30, 2021

Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. So, what happens when the conference seat your marketing and sales team offers is your registrants’ preferred chair at home?

Trade Show 130

Trade Show Top of Funnel Funnel Conference 130

SBI Growth

NOVEMBER 10, 2012

If you’re keeping up with the sales and marketing publications, one of the big buzzwords burned into your eyelids is Content Marketing. Is this just another buzzword du jour like Big Data, Pivoting, and Gamification? As a Sales Rep, it’s great to be the first in the door; it’s no different with marketing.

Lead Rank 267

Lead Rank Lead Scoring Marketing Hiring 267

Sales and Marketing Management

JUNE 29, 2020

Author: Paul Nolan According to an April survey by the Incentive Research Foundation, the top concern about participating in work or reward-related travel was the threat of an epidemic/pandemic at 33%, followed closely by severe weather at 29%. This begs the question, what’s up with the weather scaredy-cats ? Are you digital-ready?

Travel 218

Travel Groups Incentives Incentive 218

Apptivo

OCTOBER 10, 2023

What is a Marketing Qualified Lead? Thеy havе takеn an action to еngagе with your brand, whеthеr by downloading an еbook, signing up for a wеbinar, or filling out a contact form. Now it’s up to your markеting and salеs tеams to stay in touch with thеm. Thе MQL is a pivotal first milеstonе in thе customеr journеy.

Marketing Qualified Lead 52

Marketing Qualified Lead Lead Rank Sales Qualified Lead Lead Scoring 52

Crunchbase

AUGUST 19, 2021

Many market success stories can be traced to strategic sales and marketing shifts initiated by perceptive business leaders. Pivots large and small. It doesn’t take a full pivot to succeed. Often, well-considered investments that shore up a business’ core strategy prove equally powerful. What made the difference?

Marketing 105

Marketing Telecommunications Pivotal Study 105

Sales and Marketing Management

FEBRUARY 8, 2021

Author: Dario Priolo and Jeff Myers Last year presented unthinkable challenges to marketers and event organizers. These events are major revenue sources for organizers and important opportunities for marketers to build brand awareness and generate new opportunities for their businesses. Event organizers swiftly pivoted.

Trade Show 136

Trade Show Segment Pivotal Conference 136

Alice Heiman

MAY 21, 2020

Look up, and let’s get focused on sales strategy. . I’ve been scrambling to set up our whole company to work remotely and make sure everyone has the tools and support they need to be productive at home. ” . A Pivot Means Investing in Sales Growth . Pivoting means making the necessary changes to invest in sales growth.

Webinar Metrics 169

Webinar Metrics Strategy Pivotal Hiring 169

Crunchbase

MAY 18, 2022

Imagine your marketing and sales team working in tandem, seamlessly pursuing and closing on the kinds of businesses your company exists to serve. That’s the premise behind account-based marketing (ABM). Topics covered in this article include: What is ABM marketing? What is account-based marketing (ABM)?

Account Based Marketing 72

Account Based Marketing Account Marketing Sales Qualified Lead 72

Autoklose

APRIL 22, 2024

Marketers and salespeople heavily rely on huge volumes of customer and sales data in order to be able to tailor campaigns and promote their products or services. That’s bad because of the following: 1. The latest reports show that your sales and marketing departments lose approximately 546 hours annually due to the use of bad data.

Data 98

Data Top of Funnel Government Churn 98

BuzzBoard

FEBRUARY 20, 2024

Strategies to Differentiate Your Digital Marketing Agency for Small Businesses In today’s ultra-competitive market, employing advanced strategies like artificial intelligence (AI) isn’t merely an option for your small business digital marketing agency; it’s a necessity.

Prospecting 52

Prospecting Small Business Small Business Pivotal 52

Pipeliner

FEBRUARY 17, 2024

Furthermore, taking ownership of one’s circumstances rather than playing victim was a pivotal mindset shift on his journey to the top 1%. Innovating Sales Process Automation Currently, Jeremy focuses on using automation to enhance follow-up rates and lead management at Conversion Hive. He is CSMO at Pipeliner CRM.

Video 52

Video Demographics Face-to-face Pivotal 52

BuzzBoard

FEBRUARY 27, 2024

Understanding the Process of Prospecting for SMB Leads The process of prospecting for SMB leads can be a complex task, particularly for salespeople at digital marketing agencies who specialize in selling to small businesses. A pivotal part of prospecting is researching potential leads.

Lead Rank 52

Lead Rank Lead Scoring Leads Marketing Qualified Lead 52

Hubspot Sales

MAY 11, 2023

In business, you may have thought that marketing is solely responsible for attracting customers. But what if we told you that sales can work together with your marketing team to boost your customer base? This increased activity can lead to more leads generated, which can be followed up on after the Blitz is over.

Webinar Metrics 101

Webinar Metrics Social Media Campaigns Buyer Persona 101