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Handling the Gatekeeper and Engaging Executives

Sales and Marketing Management

Long sales cycles. Executives are more likely to have admins (often referred to as gatekeepers) that invariably will ask a question that sends shivers down many sellers’ spines: “Who is this and what is it regarding?”. Let’s take a step back and more closely consider the term “gatekeeper.” Handling Gatekeepers.

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How to Build Sales & Marketing Pipeline During the Coronavirus

Zoominfo

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible.

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3 Secrets to Setting Sales Meetings with the C-Suite

Sales and Marketing Management

Author: Mike Schultz, President, RAIN Group Breaking through and setting sales meetings with C-suite buyers is tough. They’re off-the-charts busy, bombarded with sales messages, and gatekeepers keep them well insulated. Yet, many sellers are successful in breaking through and setting initial sales meetings with the C-suite.

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How to Sell to the CFO: a Step-by-Step Guide

Zoominfo

One of the primary rules of sales is to talk to someone who has the power to make a buying decision. They often maintain a small army of people to deal with all these demands, which means that the best way to approach a CFO is getting in touch with and gaining the confidence of these gatekeepers. How Do I Get a CFO’s Attention?

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The Phrase of the Year Is Seller Access

No More Cold Calling

Why the sudden interest in referral sales? Or rather, change them back —from digital marketing to relationship building. Sales leaders have an ongoing challenge to get more qualified leads in the pipe, but seller access has evaporated. You can ask: During the sales process when you’ve added value. What’s old is new again.

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How to Reach Decision Makers Every Time

No More Cold Calling

There are two parts to the sales process: Part One: Getting meetings with decision makers. The biggest challenge for sales teams is seller access , according to Gartner’s recent report, The Chief Sales Officer’s Leadership Vision for 2021. A referral is the best way to get a meeting with the decision maker.

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How to Build Sales & Marketing Pipeline During the Coronavirus

Zoominfo

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectable.

Pipeline 100