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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

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Success During the Pandemic – Customer Retention Is Key

Zoominfo

These businesses offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products. According to Gartner, “In response to the ongoing COVID-19 crisis, marketers are exhibiting a range of responses beyond creating COVID-19-specific content.

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5 Fast Tips for Stretched Small Business Marketing Managers

Zoominfo

You manage a small business and its marketing. Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. What is small business marketing? The goal of small business marketing is to attract leads to your business. How to Grow Your Small Business with Marketing.

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Streamline Sales Processes with Enterprise CPQ

Cincom Smart Selling

Fortunately, Configure, Price, Quote (CPQ) software provides specialized solutions purpose-built for streamlining sales in enterprise environments. Related: What Is Configure Price Quote Software? What Is CPQ Software? Integration checks for discounts, promotions, and other conditions impacting pricing.

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How to Develop a Successful Go-to-Market Strategy

Zoominfo

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

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Benefits of Effective Customer Relationship Management (CRM)

Pipeliner

The most important goal for a business is to increase its market share and profitability ratios. As the industry becomes saturated with new firms, the only way to gain a competitive edge is to maintain customer loyalty. Here are a few significant benefits of CRM software: 1. How Does CRM Benefit Your Business?

CRM 98