Allego

JANUARY 10, 2024

The new darling in this arena is generative AI (gen AI), and it is transforming how revenue enablement teams do their jobs and elevating their performance. Sales and marketing teams are reaping the benefits of this technology, as vendors add generative AI capabilities to their sales enablement platforms.

Top of Funnel 71

Top of Funnel Social Media Revenue Buyer 71

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base.

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

Crunchbase

OCTOBER 21, 2021

Lead nurturing is widely recognized as a valuable marketing technique that can help teams drive an increase in sales. Implementing a successful lead-nurturing plan can significantly influence your marketing campaign’s outcomes, as well as customer loyalty, retention, revenue and more. Search less. Close more.

Lead Nurturing 98

Lead Nurturing Lead Rank Lead Scoring Sales Qualified Lead 98

Pipeliner

JANUARY 2, 2024

Are you tired of complex sales processes that overwhelm both you and your potential customers? In this captivating podcast episode, we explore the art of selling with simplicity alongside sales veterans John Golden of Sales POP! Regardless of complexity, the salesperson’s role is to simplify the path for customers.

Sales Process 98

Sales Process Video CRM Pipeline 98

Allego

JANUARY 11, 2024

And that’s saying a lot, considering all the tech I’ve seen come to market over the years: the Web, computer games, digital music, cell phones, tablets (first generation iPad owner here), social media, and everything else we use today. Like Napster revolutionized how we listen to music, generative AI has revolutionized how we work.

Ideal Customer Profile 71

Ideal Customer Profile Customer Social Media Negotiation 71

Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. So, without further hesitation, let’s take a look at our favorite B2B content from the month of May. The best part?

B2B 189

B2B Lead Generation Lead Rank Consumer 189

Zoominfo

AUGUST 8, 2019

For jackpot-winning businesses in hot sectors, high-quality leads just flow in naturally. These five surprising sources of high-quality leads will help supercharge your integrated lead generation strategy. Unfortunately, rejection is a normal part of the sales process. 1. Re-evaluate last year’s lost pitches.

Leads 178

Leads Marketing Qualified Lead Social Media Lead Generation 178

Act!

APRIL 25, 2024

You’re taking a break for lunch in the middle of a busy workday and open your inbox, only to find two new sales emails from unknown senders. The first one starts with a run-of-the-mill promotional sales pitch. That’s what adding personalization to your sales outreach efforts can do. The answer is personalization.

Social Media 52

Social Media How To Case Study ACT 52

Pipeliner

DECEMBER 31, 2023

Is your B2B content generating the leads you crave? Steve McDonald (CEO, of Content Strategy Design & Martech SAS ), delves into the power of thought leadership content and its role in igniting lead generation, particularly through podcasts. The journey towards thought leadership requires consistent, high-quality content.

Lead Generation 52

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 52

Smooth Sale

MARCH 11, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Five Reasons You Struggle to Focus at Work and How Air Pollution Can Impact The Mind Navigating the murky waters of workplace concentration can be complicated. These strategies not only help in reclaiming focus but also in establishing a more disciplined approach to work.

Energy 106

Energy Hiring Lead Rank Lead Scoring 106

Sales Hacker

APRIL 12, 2022

In this episode, we’ve got Auseh Britt , a seasoned B2B marketer with 20 years of marketing experience across a wide range of industries and companies spanning global hospitality to startups, who currently serves as the VP of Growth Marketing at Terminus. The keys to being a successful growth marketer.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profile Account Strategy 88

Crunchbase

MAY 18, 2022

Imagine your marketing and sales team working in tandem, seamlessly pursuing and closing on the kinds of businesses your company exists to serve. That’s the premise behind account-based marketing (ABM). Topics covered in this article include: What is ABM marketing? What is account-based marketing (ABM)? Close more.

Account Based Marketing 72

Account Based Marketing Account Marketing Sales Qualified Lead 72

LeadFuze

JULY 5, 2023

Crafting a sales script is an essential skill for those in sales, marketing, and business ownership. A well-crafted script can guide the conversation towards a successful outcome while ensuring that potential customers feel understood and valued.

Webinar Metrics 52

Webinar Metrics Hiring Strategy B2C 52

Hubspot Sales

OCTOBER 3, 2018

B2B companies with brands perceived as strong generate a higher EBIT margin than others. Here's how to successfully position a brand in your market in 2018. Here's how to successfully position a brand in your market in 2018. 6 Steps to Create Your Own Brand Positioning Strategy. What is Brand Positioning?

Positioning 138

Positioning Marketing Consumer Loyalty 138

Emissary

OCTOBER 19, 2021

For tech companies, marketing to the financial services industry is a specific niche and employing account based marketing tactics give you a strategy for more successful conversion. You’ll find a lot of information out there on marketing in general. What Is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Account Marketing Company 52

Zoominfo

JULY 15, 2019

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. But, we’re here to tell you this: brand activation is much more than an industry buzzword.

Trade Show 246

Trade Show Campaigns Face-to-face B2B 246

Zoominfo

SEPTEMBER 12, 2018

Today’s sales professionals have more ways than ever to get in touch with prospects. And yet, sales reps can’t escape the most common and often the most frustrating method of sales prospecting communication—and that’s voicemail. . Consider these statistics ( source ): 15% of a sales rep’s time is spent leaving voicemails.

Call-back 210

Call-back Follow-up B2B Social Media 210

Score More Sales

JULY 30, 2014

For some of us it is easy to be social in sales, for others it is an effort, and for a third group, a confusing idea. I have been meeting more and more leaders in mid-market companies who are simply confused about the value of having their sales reps focused on social selling because they don’t see the payoff.

How To 230

How To Ideal Customer Profile LinkedIn Twitter 230

Sales Hacker

MAY 15, 2023

It’s hard to know when you’re ready to hire a sales team — and the consequences can make or break your startup. In addition, approximately 35% of startups fail because there is no market need for their products or services. I’ll tip my hand here — I believe it can be disastrous to hire a sales team too early.

Hiring 85

Hiring Outsourcing Services Pivotal Ideal Customer Profile 85

Lead411

MAY 30, 2023

Supercharge Your B2B Campaigns with Verified Emails in 2023 In the competitive world of B2B marketing, reaching the right audience is crucial for success. While email marketing remains a powerful tool, the effectiveness of your campaigns heavily relies on the quality of your email list. However, fear not!

Campaigns 52

Campaigns B2B Social Media Decision Maker 52

BuzzBoard

JANUARY 31, 2024

Especially for sales professionals who cater to small and medium businesses, SMBs unlock significant growth opportunities. In contrast, ‘B2B’ stands for business-to-business, encompassing a broader spectrum that includes dealings with large corporations. So What Qualifies as an SMB? of all businesses in the United States in 2021.

Small Business 52

Small Business Small Business Segment Construction 52

Hubspot Sales

AUGUST 22, 2022

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. If you’re looking for a specific insight, you can skip ahead to these sections: The Top Sales Trends.

Trends 89

Trends Report Data Strategy 89

Zoominfo

OCTOBER 5, 2021

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. But, we’re here to tell you this: brand activation is much more than an industry buzzword.

Trade Show 130

Trade Show Campaigns Face-to-face Promotion 130

Gong.io

DECEMBER 14, 2022

Fortunately, there’s a sales methodology that can help. Enter the Miller Heiman sales process — a framework that helps your team manage and close complex B2B deals. . In this article, we’ll explain the Miller Heiman sales process in detail, including what it is and what sets it apart from other sales methodologies.

Sales Process 62

Sales Process Decision Maker Sales Methodology Face-to-face 62

Pipeliner

SEPTEMBER 7, 2022

In this Expert Insight Interview, Douglas Cole discusses his book The Sales MBA: How to Influence Corporate Buyers. What it takes to write a book and how Douglas decided to do it. Marrying Consulting and Sales. Over the course of his learning journey, he developed a mini-MBA for sales for the global sales team.

Influencer 52

Influencer Buyer Video How To 52

Zoominfo

MAY 21, 2020

They’re a critical part of personalized prospecting and account-based strategy. We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. When you’re using an account-based strategy. And we’ve got examples.

Examples 264

Examples Account Based Marketing Decision Maker Ideal Customer Profile 264

Zoominfo

AUGUST 8, 2019

For jackpot-winning businesses in hot sectors, high-quality leads just flow in naturally. These five surprising sources of high-quality leads will help supercharge your integrated lead generation strategy. Unfortunately, rejection is a normal part of the sales process. 5 High-Quality Lead Sources 1. So much can happen in a year.

Leads 100

Leads Marketing Qualified Lead Social Media Lead Generation 100

Score More Sales

NOVEMBER 22, 2013

Three major takeaways from the study include: How CxOs are opening up to customer influence. How CxOs are crafting engaging customer experiences. How is your company collaborating with customers? Better digital strategies and planning can help bridge this gap. See the whole study here. But who is next in line?

Study 216

Study Influencer Lead Rank Lead Scoring 216

Score More Sales

SEPTEMBER 13, 2013

Nearly every day I get asked about good blogs, books, and resources for the sales reps on the front lines – those with quotas who have to come up with new ideas and think outside of the box for success. Reps who make dozens, if not hundreds of calls, who craft emails and need to be fired up every day. How can I find inspiration?

Resources 232

Resources B2B Oracle Lead Rank 232

Score More Sales

FEBRUARY 10, 2014

Recently a panel discussed 9 of the top sales myths in business-to-business selling. I had the honor and pleasure of being a panelist, along with two of my favorite sales and marketing experts, Nancy Nardin of Smart Selling Tools and Matt Heinz of Heinz Marketing. It will keep me looking to bust some more sales myths.

B2B 240

B2B Hiring Webinar Metrics Lead Rank 240

Crunchbase

MARCH 1, 2023

The Crunchbase 2023 Influential Women in Sales List is a submission-based list. They’re launching sales podcasts, YouTube channels and startups of their own. They’re creating safe spaces to empower female professionals and championing diversity in sales, both inside and outside their organizations.

Hiring 130

Hiring Lead Rank Lead Scoring Enterprise 130

Sales Hacker

DECEMBER 30, 2020

B2B sales is always changing, but nothing could’ve quite prepared us for the wild ride that 2020 ended up being. While most of us have settled into the new normal and the challenges that come with it, sales leaders are looking ahead with uncertainty. Best Sales Statistics to Know in 2021. Short on time?

Revenue 125

Revenue Lead Rank Hiring Account Based Marketing 125

Score More Sales

APRIL 4, 2013

We are, as a business community, being BOMBARDED with sales tools. Once we have the tools, we still need to craft interesting and compelling content in the form of sales messages to our prospective customers and existing clients. How are you getting their attention? What are we trying to accomplish?

Webinar Metrics 224

Webinar Metrics Outbound Social Selling Buyer 224

Gong.io

DECEMBER 14, 2022

High-value deals are the holy grail for B2B sales managers. If you want to win enterprise-level six-figure deals, you need an enterprise sales strategy. You need a strategy that trades quantity for quality. One that has your sales reps focus only on the very best leads. What is TAS? Move upmarket.

Ideal Customer Profile 62

Ideal Customer Profile Demand Generation Targets Account Buyer Persona 62

Sales and Marketing Management

MAY 8, 2017

If only our sales teams had this kind of on-the-job parenting. Unfortunately, they’re expected to win, win, and win again. Failure is a dirty word in sales, destroying the motivation to grab a Band-Aid and start anew. Training Your Sellers to Win Through Failure. Challenges Inherent in Sales Training.

Training 153

Training Face-to-face Oracle Education 153

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. Today, we do the same for sales reps. 2. Sales Hacker.

Channels 187

Channels Face-to-face Video Hubspot 187

Hubspot Sales

JULY 27, 2023

The average win rate for B2B companies in early 2023 fell between 17-20%. This is a significant drop from just a year before when sales success reached around 26%. They need to achieve more with less, making sales enablement more important than ever. Companies have access to AI tools to support their sales efforts.

Sales Enablement 75

Sales Enablement Lead Rank Lead Scoring Strategy 75