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3 Ways to improve Your Customer Retention Scorecard

Babette Ten Haken

Do you have a customer retention scorecard? I offer the following three ways to improve the health of your customer retention scorecard. When you take ownership of not only acquiring, but retaining customers, you develop your own customer retention scorecard. Customer retention matters when it is time to renew that contract.

Retention 154
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Value Driven Strategy for Client Retention

Vendor Neutral

Do You Have a Value Driven Strategy to Enhance Client Retention? It is little surprise client retention is so prominent in the minds of businesses leaders today. What is the role of value in these efforts, though, and what are some methods for improving retention in today’s selling landscape? Why Client Retention Matters.

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“The Boom In Sales Technology”

Partners in Excellence

I suppose it’s normal to see the flood of articles, prospecting emails, calls and such on “sales technology.” ” Dreamforce is over, we all have visions of our technology based futures dancing in our heads. We all talk about the future of AI/ML enabled marketing and sales.

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IS IT TIME TO RENOVATE YOUR GO-TO-MARKET ORGANIZATIONAL STRUCTURE?

Mereo

A leading global financial technology (FinTech) client recently reached out with a big request: They wanted to completely overhaul their go-to-market organizational structure, roles and relationships. There are a number of factors that should tip off sales and go-to-market leaders to rethink their organizational approach.

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Mine Is Bigger Than Yours!

Partners in Excellence

I suppose it’s not surprising, but there’s a lot of talk about the importance of sales stacks. As you would expect, much of it is driven by the vendors of sales technology tools. This survey displayed an attitude so many of these vendors have about sales/marketing automation. The other tools fair worse.

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5 Ways Your Sales Team Can Get More Out of CRM

Sales and Marketing Management

Author: Xavier Musy CRM platforms are already firmly ensconced within the sales technology and strategies of most small and midsized businesses. Sales teams have been using their CRMs for basic, day-to-day-functions -- such as managing customer information and tracking purchase history -- for decades. billion by 2023.

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Stay Engaged with Borrowers Using Email Marketing

Velocify

One of the biggest struggles today’s lenders have is shifting from a refi market to a purchase market. Fortunately, using email marketing can be an effective tool to sustain continuous awareness in both borrowers and referral partners. Customer retention is a huge challenge for lenders. Remember the 500-character rule.