Sales and Marketing Management

SEPTEMBER 7, 2020

Author: TJ Macke For marketers, obsessing over outbound strategies isn’t necessarily a bad thing. How can you tell if any or all of these obsessions are waylaying your outbound operations? How can you tell if any or all of these obsessions are waylaying your outbound operations? Switch Out Your Obsessions. Conversations.

Outbound 177

Outbound Marketing Ideal Customer Profile Campaigns 177

Pipeliner

JANUARY 31, 2024

In the ever-evolving landscape of digital marketing, harnessing the power of AI has become an indispensable strategy for businesses seeking to stay ahead of the curve. One remarkable tool that has captured the attention of social media marketers is Custom GPT. One of its primary use cases is content creation.

Social Media 69

Social Media Media Customer Marketing 69

Zoominfo

AUGUST 14, 2020

Part one of our GTM series was all about our inbound go-to-market motions. In case you missed it, our performance-based approach results in nearly 60% of our revenue. We refine and refine as much as we can, applying learnings in real-time, based on outcome-powered lead scoring and routing to scoring a rep’s performance.

Hiring 200

Hiring Lead Rank Lead Scoring Outbound 200

Nutshell

APRIL 3, 2024

Startup management used to be complicated and time-consuming for companies wanting to scale. But nowadays, with modern software for startups, getting your small business off the ground is easier than ever. Marketing and sales software Marketing tools allow you to centralize your messaging across various platforms.

Software 71

Software Software Scale Analytics 71

BuzzBoard

FEBRUARY 7, 2024

In today’s hyper-connected world, a physical storefront or local charm alone isn’t enough to guarantee success for businesses. This is where savvy digital marketing agencies come in, acting as partners for local businesses to thrive in the rapidly advancing digital sphere.

Education 52

Education Marketing Hiring Case Study 52

Zoominfo

OCTOBER 5, 2021

You’ve got butterflies, your team is excited and you know your customers are going to be impressed. Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? It’s the day of a new product launch.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Sales and Marketing Management

JUNE 1, 2018

Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Do you need to develop or sharpen your team’s analytics skills? Do you need to develop or sharpen your team’s analytics skills? But where to begin?

Marketing 226

Marketing Telemarketing Scale Education 226

BuzzBoard

FEBRUARY 23, 2024

Understanding the Importance of Positioning my Digital Marketing Agency for Small Businesses Digital marketing agencies are uniquely positioned to fuel the growth of small and local businesses. The fundamental role these agencies play in fostering business development is undeniably significant.

Small Business 52

Small Business Small Business Marketing Ideal Customer Profile 52

Zoominfo

SEPTEMBER 12, 2023

Demand for generative AI has reached a fever pitch in business — and like a lot of tech trends, the early waves of excitement are starting to collide with bottom-line reality. For teams that need to build GenAI into their workflows today, the answer is clear: high-quality B2B data must be the backbone of your AI initiatives.

Data 147

Data Scale Lead Rank Hiring 147

Sales Gravy

JANUARY 8, 2024

Hosted by Sales Gravy Master Trainer Jessica Stokes, this episode offers a treasure trove of strategies, tips, and personal anecdotes that are essential for anyone looking for innovative ways to scale their sales career or business. So, tune in, take notes, and embark on your journey to sales excellence.

Scale 77

Scale Prospecting GoldMine Segment 77

Highspot

MARCH 12, 2024

ValueSelling Associates’ Julie Thomas and Highspot’s Kelly Lewis break down how to maximize the impact of revenue enablement Love it, hate it – or do everything in your power to work around it – when it comes to the revenue enablement function, everyone’s a critic. So, why do such polarized opinions persist?

Scale 115

Scale Engineering Maximizer Lead Rank 115

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar , Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. Businesses that dissect the workings of a great sales play can detect and initiate triggers that drive revenue.

Webinar Metrics 130

Webinar Metrics Strategy Marketing Scale 130

Smooth Sale

FEBRUARY 13, 2024

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: See The Top Five Highest-Paying Jobs In 2024 Navigating the job market takes time and effort. The job market constantly evolves, and your skill set deserves substantial compensation. Know that moving may be necessary.

Salary 96

Salary Scale Compensation Energy 96

Zoominfo

AUGUST 6, 2019

Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. Four Tried and True Digital Marketing Strategies.

B2B 154

B2B Strategy Social Media Marketing 154

Highspot

OCTOBER 31, 2023

Enablement is vital to acclimate to changes in the business climate. By embracing innovation and aligning your enablement programs with business initiatives, you can embody what good looks like and achieve your organization’s goals. Enablement needs to know if and how reps are driving strategic initiatives.

Scale 72

Scale Sales Enablement Buyer Coaching 72

Apptivo

FEBRUARY 16, 2023

Why is automation the smartest choice for email marketing? Automation technologies, along with artificial intelligence (AI), are not just emerging technologies, but they have received a lot of attention in the past few years since all kinds of businesses are trying to leverage them to be more efficient, and accurate.

Email Marketing 94

Email Marketing Marketing Lead Rank Lead Scoring 94

Allego

APRIL 18, 2024

Well, it’s no longer just a promise—AI is actively reshaping the way we manage our day-to-day tasks and how we conduct business, particularly in sales. In fact, consulting firm McKinsey & Company says, “AI is poised to disrupt marketing and sales in every sector.” To help you, I dug deeper to see how sales teams can use AI.

Examples 62

Examples Top of Funnel Lead Rank Lead Scoring 62

Zoominfo

FEBRUARY 28, 2022

Chatbots are becoming standard features for B2B websites, and for good reason: they help marketing teams roll out a seamless and personalized experience for web visitors who increasingly expect real-time help. To achieve this level of interaction, your chat tool should have a company-matching algorithm built in.

Scale 130

Scale Lead Rank Lead Scoring How To 130

SocialSellinator

AUGUST 10, 2023

One such progressive approach that has rapidly gained prominence is growth-driven digital marketing. Growth-driven digital marketing can be defined as an innovative approach that integrates the traditional principles of digital marketing to achieve sustainable growth.

Paid Content 74

Paid Content Webinar Metrics Strategy Marketing 74

Nutshell

FEBRUARY 28, 2024

As a B2B business owner, it’s essential to follow up with valuable leads. Think about how many potential customers you’re missing out on when you don’t attempt to approach those who already showed interest in your business. Read on to learn more about website visitor tracking and how it can help your B2B business grow.

Ideal Customer Profile 71

Ideal Customer Profile B2B Top of Funnel Tools 71

Smooth Sale

APRIL 4, 2024

Photo by Bookdragon Attract the Right Job Or Clientele: Adapt the Major Requirements For Modern Business Growth For your business to succeed, you must ensure it appeals to a modern audience. However, if you don’t put the right strategies in place, you will likely struggle to create the right impact with your company.

Lead Rank 106

Lead Rank Hiring Social Media Influencer 106

Zoominfo

JANUARY 19, 2022

The COVID-19 pandemic is still causing uncertainty in 2022, but some clear trends are beginning to take shape across the sales, marketing, and recruiting fields. Here’s a list of the go-to-market trends you should incorporate into your 2022 planning. Companies should also be laying out how best to report their metrics.

Trends 100

Trends Marketing Lead Rank Lead Scoring 100

Zoominfo

MAY 3, 2022

Let’s walk through the new features and integrations that can help you hit your number. Engage The new Gmail plug-in for Engage, ZoomInfo’s sales automation tool , allows you to access Engage’s email templates and variables directly from your Gmail inbox, as well as track Gmail activity in Engage and other connected CRMs.

Scale 130

Scale Territories Lead Rank Enterprise 130

BuzzBoard

APRIL 19, 2024

Understanding the Role of Digital Ad Platforms in Driving Local Business Growth Understanding the role of digital advertising platforms in driving local business growth is crucial to boosting both brand visibility and bottom-line revenue. Google Ads, for example, is a leading digital ad platform for local businesses.

Paid Content 52

Paid Content Advertising Advertising Ideal Customer Profile 52

BuzzBoard

MAY 8, 2023

Small and medium-sized businesses (SMB) have become prominent buyers of technology, more so in the last 5 years. Analysys Mason ) We reviewed some of the most prospering and desirable SMB tech verticals that are currently leading the market. But what could have possibly led to SMBs’ increased love for technology?

Marketing 98

Marketing Lead Rank Trends Scale 98

Janek Performance Group

MARCH 26, 2024

In sales, a business development strategy is central to understanding and engaging with your customers. Thus, they can tailor their marketing and sales efforts accordingly. Thus, they can tailor their marketing and sales efforts accordingly. These are based on market research and real data about your existing customers.

Buyer Persona 62

Buyer Persona Webinar Metrics Buyer Strategy 62

Mindtickle

MAY 1, 2024

According to McKinsey & Company , organizations that add the human touch to digital sales consistently perform better than their peers. When is the right time for my business to invest in it? According to McKinsey & Company , 71% of consumers expect personalized interactions from the companies they do business with.

Scale 52

Scale Sales Cycle Buyer B2B 52

BuzzBoard

MARCH 28, 2024

Understanding the Importance of User-Generated Content for Local Social Media Marketing Salespeople at digital marketing agencies need to appreciate the importance of user-generated content (UGC) in local social media marketing. A growing strategy entails leveraging user-generated content (UGC) for local social media marketing.

Social Media 52

Social Media Media Promotion Construction 52

Allego

NOVEMBER 11, 2021

If you’re like most marketers, you’ve got a full production calendar of sales content, solution briefs, case studies, videos, blog posts, product guides, and more to support sellers and help them be productive. Your first priority is to deliver the best sales content that will move deals through the pipeline. Crowdsource Ideas.

Revenue 128

Revenue Scale Collateral Harvest 128

BuzzBoard

MARCH 24, 2024

Understanding the Importance of A/B Testing in Local Digital Campaigns Sales professionals at digital marketing agencies need to understand A/B testing, as it’s crucial for augmenting local digital campaigns and achieving better results. To get the most from your A/B testing strategy, conduct continuous testing.

Campaigns 52

Campaigns Strategy Case Study Demographics 52

Janek Performance Group

APRIL 2, 2024

A pillar of success for any sales organization is an effective business development strategy. Of course, changes in the sales landscape and marketplace have a profound effect on your business development strategy. As such, we will return to these when we discuss tracking, measuring, and evaluating your strategy.

Webinar Metrics 62

Webinar Metrics Top of Funnel Strategy Analysis 62

Smooth Sale

MARCH 20, 2024

CC0 Licensed Image Courtesy of Pexels Attract the Right Job Or Calendar: It’s Time To Enhance Business Growth With Technological Changes Technological business changes are a given in today’s world. New technologies also open up opportunities for your business to enhance services across the board.

Hiring 106

Hiring Retail Lead Rank System 106

Pipeline

APRIL 1, 2024

Establishing a continuous flow of quality leads is a common challenge faced by small- and large-scale logistics companies. Create a Formal Sales Process The first step in elevating your lead generation process is to build a definite sales process. You need a proper scoring system in place before your sales team takes them up.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

Gong.io

AUGUST 31, 2021

I think playing it safe is the riskiest thing you can do as a business leader—and being subtle is boring. Our ads mix humor with category education and resemble something closer to a YouTube viral video than a B2B enterprise software marketing campaign. Customers don’t pick up on subtleties. You have to be bold! Polarizing Branding.

Intent 118

Intent Marketing Scale ACT 118

Highspot

AUGUST 19, 2022

” Marketers are no stranger to this phrase – and know better than most that it’s far easier than said with done. . What Are the Top Marketing Challenges Right Now? First, take a moment to understand the current marketing landscape. 17% of marketers struggle to differentiate themselves from the competition.

ROI 52

ROI Marketing How To Scale 52

Highspot

NOVEMBER 23, 2021

23, 2021 /PRNewswire/ – Highspot , the sales enablement platform that improves sales performance, today announced an expanded partnership and new platform integration with Gong , the revenue intelligence platform leveraging artificial intelligence to transform revenue and customer-facing teams. SEATTLE, Nov.

Scale 98

Scale Company Face-to-face Sales Enablement 98

Chorus.ai

SEPTEMBER 21, 2020

If there’s one thing of value that hasn’t been changed due to the current market downturn, it’s data. That’s why making full use of data via a high-functioning sales analytics program is vital to ensure your business’s safe passage through an uncertain market. What Is Sales Analytics?

Analytics 114

Analytics Top of Funnel Buyer Persona Marketing 114