DiscoverOrg Sales

MAY 6, 2016

Trade show season is here. What can you do to maximize both the time spent and your ROI to avoid these becoming a cost center? With some pre-show negotiation for the contact list, and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. Timing is everything!

Trade Show 133

Trade Show Webinar Metrics Strategy Prospecting 133

DiscoverOrg Sales

MAY 6, 2016

Trade show season is here. What can you do to maximize both the time spent and your ROI to avoid these becoming a cost center? With some pre-show negotiation with the contact list and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. Timing is everything!

Trade Show 120

Trade Show Webinar Metrics Strategy Prospecting 120

DiscoverOrg Sales

AUGUST 17, 2016

One of the most popular avenues to generate leads is trade shows. During the trade show are opportunities to meet with colleagues for networking opportunities. There is a downside: trade shows are expensive. The solution for this is doing your homework well before the show. Now the trade show is over.

Trade Show 120

Trade Show ROI Decision Maker Webinar Metrics 120

Score More Sales

APRIL 20, 2016

Experience has shown that most of us don’t do much pre-event planning, don’t maximize our time at the event, and definitely don’t follow up as we should. This is a big annual event, and yesterday I met many people who were there for the first time and feeling a bit overwhelmed. If that is you, you’re leaving money on the table.

Trade Show 128

Trade Show Conference Maximizer Inside Sales 128

Your Sales Management Guru

JUNE 11, 2012

Working a Trade Show is a Job. I have been speaking at a variety of industry trade shows delivering keynote programs, educational breakout sessions and general networking opportunities. They have invested time and money to fly here and yet I see this at the 20 or so trade shows I attend each year.

Trade Show 74

Trade Show Hotels Transportation Education 74

Sales Gravy

NOVEMBER 3, 2011

For years and years, the rumor has been that 80% of leads obtained at trade shows do not receive any follow up contact and even within the last month, I have read a number of discussions citing this statistic and arguing both sides. However, I don’t

Trade Show 40

Trade Show Maximizer Follow-up Leads 40

LeadFuze

SEPTEMBER 2, 2023

In this post, we’ll break down proven steps that will help streamline your lead tracking efforts while maximizing conversions – keeping your business ahead of competition. Diversifying Lead Sources for Greater Success To maximize success in prospecting efforts, diversification is key.

Maximizer 52

Maximizer Lead Rank Lead Scoring Leads 52

MTD Sales Training

NOVEMBER 1, 2011

Peter had some really interesting information about the benefits of exhibiting and how to get the best out of your place at the show, so I have invited Peter to share his insights with you all. How To Maximize Your ROI At An Exhibition. Enjoy! .

ROI 290

ROI Maximizer How To Face-to-face 290

Pointclear

FEBRUARY 11, 2014

A business professor at Columbia University, Ruth is also the author of “Maximizing Lead Generation: The Complete Guide for B2B Marketers” and a guest blogger at Biznology and HBR.org. How valuable are trade shows? Click to start video at this point — Ever wonder how much value B2B companies derive from trade shows and events?

Trade Show 221

Trade Show Scale Marketing Direct Mail 221

KO Advantage Group

DECEMBER 2, 2021

People who are maximizing this opportunity will find themselves a part of 10 or more channels. Conferences & Trade shows - Not The Same As It Was. In some states, trade shows returned several months ago, but many others only started to return in the last quarter. We need to look at them differently.

Trade Show 62

Trade Show B2B Hiring Social Media 62

Smooth Sale

JUNE 8, 2023

Steps to Increase Visibility: Hire someone to greet people upon entering the trade show floor. Review All Strategies to Maximize the Best Sales Tips: Reach Out To Potential Customers Initial contacts are more likely to develop into professional relationships when we personalize the communication upfront.

Trade Show 78

Trade Show Hiring Customer Licensing 78

Pointclear

JANUARY 26, 2012

Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Trade shows, but only if they are highly targeted Exhibiting at trade shows and conferences is a time-honored way to get in front of prospects in a focused, concentrated manner. Every business needs new customers.

Media 233

Media Direct Mail netFactor Trade Show 233

Score More Sales

NOVEMBER 26, 2013

The biggest reasons that you should be on LinkedIn now if you are in sales or in a company that sells products or services are: Your LinkedIn profile acts like an “on-line” trade show booth – 365 days a year, 24 hours a day, 7 days a week. You will be in the company of 260 million or more colleagues (with 84 million in the U.S.

LinkedIn 226

LinkedIn Trade Show Ideal Customer Profile Lead Rank 226

Sales and Marketing Management

OCTOBER 29, 2018

Was it was at a trade show or a conference? Maximize eligible winners. ?The Author: TIM HOULIHAN Maybe we’ve met. You said you’ve built a lot of sales incentive programs as a manager, and, not to toot your own horn, but they have worked pretty darn well. So, why read this article? The more reps, supervisors, managers, etc.

Incentives 136

Incentives Incentive Lead Rank Lead Scoring 136

Score More Sales

OCTOBER 24, 2013

It is like having a 24-hour a day trade show booth online. Knowing there are horrible trade show booths and amazing ones – the same goes for how sellers are represented online. Here are 2 other posts you will be interested in: Social Selling Resources to Maximize LinkedIn and More.

LinkedIn 216

LinkedIn Ideal Customer Profile Trade Show Survey 216

The Sales Heretic

FEBRUARY 13, 2018

And if you want to maximize your sales, you can’t afford to waste that precious time with people who are never going to buy from you. As a salesperson, business owner, or professional, you only have so much time. Which means you need to figure out—as quickly as possible—whether someone is an actual prospect or [.].

Prospecting 218

Prospecting Maximizer Trade Show Cold Calling 218

The Pipeline

OCTOBER 26, 2015

Some are created by nice marketing folks, others by sales, some at trade shows, probably a few on your site, some are inbound, many are outbound, and frankly some are nowhere bound, but there is nothing but hope and blue skies at the point they are created. Better use of that energy is to develop a plan for maximizing every lead.

Leads 120

Leads Marketing Qualified Lead Trade Show Maximizer 120

LeadFuze

APRIL 14, 2021

Trade shows: Trade shows are opportunities to network, connect, and drive new business. “ A survey from Oxford Economics revealed that more than half of business travelers said that 5 to 20% of their company’s new customers were a direct result of their participation in trade shows.”.

Lead Generation 76

Lead Generation Networking Sales Qualified Lead Leads 76

Sales and Marketing Management

OCTOBER 23, 2017

Capture tactics could aim to raise website conversions, maximize trade show and online event success, and increase lead volume. For example, the objectives of Attract tactics could be to increase inbound activity and website traffic and amplify social media engagement.

Marketing 192

Marketing eBook Social Media Trade Show 192

Jeffrey Gitomer

JUNE 14, 2011

Tweet Share To maximize your networking effectiveness, you must follow one simple rule: Rule A1A — go where your customers and prospect go, or are likely to be. Trade shows. Both industry specific and general business shows are excellent places to get known, get sales, and get ahead. Online Training. See Jeffrey Live!

Networking 325

Networking Hiring Trade Show Social Media 325

Smooth Sale

MAY 20, 2023

As a fencing contractor, it is crucial to identify and target the right markets to maximize your business opportunities and achieve sustainable growth. Attend agricultural expos and trade shows, advertise in farming publications , and collaborate with local farm supply stores to reach your target audience effectively.

Marketing 78

Marketing Government Real Estate Scale 78

Zoominfo

OCTOBER 5, 2021

GTM strategies also help with maximizing customer lifetime value (CLV). You can maximize their value by re-evaluating their relationship in numbers. Productivity: How can your solution save them time and maximize efficiency? After all, your solution or service’s purpose (new or old) is to improve the customer experience.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Sales and Marketing Management

OCTOBER 23, 2017

Capture tactics could aim to raise website conversions, maximize trade show and online event success, and increase lead volume. For example, the objectives of Attract tactics could be to increase inbound activity and website traffic and amplify social media engagement.

Marketing 120

Marketing eBook Social Media Trade Show 120

Pointclear

DECEMBER 17, 2013

She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers , and Trade Show and Event Marketing. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York. Ruth serves as a director of Edmund Optics, Inc. ,

Harte Hanks 232

Harte Hanks Lead Rank B2B Data 232

SBI

MARCH 18, 2021

They can email a video to prospects to watch on their own time and then follow up to maximize their live time together. There will be a time in the not-so-distant future when offices reopen and trade shows are held in-person, but the majority of negotiations will take place over Zoom instead of over dinner for a very long time.

Hiring 164

Hiring Face-to-face Video Distribution 164

Partners in Excellence

APRIL 12, 2022

They also did a lot of analysis on catalog performance, page locations, catalog arrangement, each time rearranging the catalog to maximize orders per page. There was advertising or “feature stories” in trade publications, trade shows, regional seminars, and other mechanisms help create visibility.

Retail 122

Retail Consumer Advertising Advertising 122

PandaDoc

SEPTEMBER 19, 2023

Niche-specific channel identification An ability to identify the most efficient communication channels to reach the target audience to maximize the reach and engagement within the vertical market. Industry events and trade shows Participate in industry events and trade shows that cater to the vertical markets you are targeting.

Paid Content 52

Paid Content Marketing Outsourcing Services Lead Rank 52

ExecVision

APRIL 23, 2018

This might have worked in the past, but research shows that this approach doesn’t work for younger reps who are just starting their careers. With all of these challenges, how do you get ROI from trade shows, conferences, and events? The Right Way to Work a Booth. Most events provide two or more chairs per booth.

ROI 40

ROI Ideal Customer Profile Maximizer Closing 40

Janek Performance Group

NOVEMBER 3, 2022

Jerry Jones discovered the hotel where NFL owners conducted their meetings and not only showed up, but turned that into an appointment with an NFL owner. How many times, as salespeople, have we been to an industry trade show and left with no new contacts? This article is about maximizing sales and profits.

Hotels 62

Hotels Sports Insurance Insurance 62

Janek Performance Group

JULY 19, 2023

However, many companies struggle to maximize marketing efforts by not coordinating the campaigns. On the other hand, they may de-prioritize activities with a lower likelihood of generating leads, such as trade show attendance or sponsorships.

Quota 62

Quota Ideal Customer Profile Marketing Collateral 62

Highspot

NOVEMBER 9, 2023

Remote Sales and Virtual Events In an era where remote sales and virtual selling have become increasingly prevalent, digital sales rooms offer an ideal platform for engaging with prospects and customers in a virtual environment, effectively replacing the traditional in-person meetings and trade shows.

Collateral 59

Collateral Case Study Objections Analytics 59

Smooth Sale

OCTOBER 28, 2021

You can use banner advertising in a variety of ways, including: To promote an upcoming event or sale on your website via social media channels. At trade shows where businesses display their products with banners featuring key selling points that set them apart from other brands. What Do Clients Really Want?

Campaigns 78

Campaigns Marketing Advertising Advertising 78

Distribution Pricing Journal

SEPTEMBER 21, 2023

An electrical distributor might decide to offer 15% off any components sold during and industry trade show. Contractors attending the show might want to test the waters with a lower priced product from a new distributor to lower their overall product costs, especially if the components are something they regularly work with.

Discount 52

Discount Distribution Customer Tourism 52

Allego

MARCH 24, 2020

As companies cancel events and trade shows, reps have fewer opportunities to connect with prospects and peers. Pro Tip: Use mobile access and video sharing technology to extend managers’ reach, maximize time, and accomplish as much or more as they normally could during a ride-along. Onboarding.

Hiring 79

Hiring Face-to-face Cancellation Travel 79

Highspot

FEBRUARY 29, 2024

Events Coordinator Responsibilities: Plans and executes events such as product launches, trade shows, and webinars. Develops strategies to maximize channel effectiveness and revenue. Facilitates opportunities for direct engagement with customers and partners.

Marketing Qualified Lead 52

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 52

Partners in Excellence

OCTOBER 18, 2022

Where do they tend to show up (conferences, trade shows, social, etc.)? If we want to maximize our impact, if we want to achieve our goals (or overachieve them), we have to know our ICP and target those customers and enterprises that are the best fit! When does it become urgent to them? How are they measured?

Ideal Customer Profile 48

Ideal Customer Profile Customer Pipeline Enterprise 48

Crunchbase

JUNE 21, 2022

Other common locations include: Conferences Trade shows Industry events Seminars Video ( Zoom calls, etc.). Inside sales is typically a better fit for companies in the digital sector, with a focus on reaching as many new prospects as possible to maximize sales velocity. Boost your sales with Crunchbase.

Outside Sales 97

Outside Sales Inside Sales Hiring Face-to-face 97