Remove partner-program
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3 Steps to Develop Your Channel Partner Program

Force Management

During my time as VP of PTC’s Worldwide Channel Program, I leaned on a core formula : Productivity x Capacity = Growth. In this article, we will focus on capacity, but stay tuned for part two in this series for the other side of the equation: How to Increase Channel Partner Productivity.

Channels 152
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Don’t Neglect Channel Partner Programs

Sales and Marketing Management

If your go-to-market strategy relies heavily on channel partners, that’s one more step you are removed from your ultimate end-user. Training is essential to having success with channel partners, and just as in-person sales calls shifted to virtual due to the global pandemic, so too has channel partner training.

Channels 136
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4 Steps to Build a Channel Partner Program from Scratch

Allego

Are you leveraging your partners to the fullest? You may have some referral relationships or casual partnering opportunities. But to get your channel partners working for you, you need to think programmatically. Companies with high-performing channel partner programs know this. Get Internal Teams Onboard.

Channels 105
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Announcing The JBarrows Certified Platform Partner Program

John Barrows

Announcing The JBarrows Certified Platform Partner Program. Certified platforms become members of the new, JBarrows Certified Platform Partner Program. Our Certified Platform Partners. Are you interested in becoming a JBarrows Certified Platform Partner? What does this mean for you? Make it Happen!

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Building Your Customer Education Brand: Using Customer Champions to Drive Widespread Program Adoption

Speaker: Natasha Husein, Product Marketing Manager, Clever

When you’re building a Customer Education program, your efforts will largely focus on content creation and strategy. In the midst of that development, it’s easy to overlook another core component of your program: marketing. You’ll learn about: Partnering with your marketing team to reach a broad audience.

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A Partner Program May Not Be Right for You

Allbound

A Channel Partner Program Can Transform Your Company. Channel partner programs can exponentially aid growth within a SaaS business. When Hubspot first launched its partner program in 2014, it generated 33% of its revenue and made up 42% of its customers, all within the first quarter. Revenue needs.

Scale 74
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How Marketing Can Drive Revenue Through an Optimized Channel Partner Program

SBI Growth

Here’s a channel marketing problem that every revenue-focused marketing leader should have a plan to solve: A sustainable (read: profitable) channel sales strategy must require each partner to sign up for and then meet a revenue target. This is because your.

Channels 207
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How to Buy Sales Training That Delivers Results

The best organizations leverage professional sales training programs to impact demand generation, discovery, conversion from demos, pipeline velocity, deals won, and deal size. But where do you begin the process of identifying the right training partner? It’s as if the market skipped a beat and you’re left to play catch up.

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How Zoom Uses AI to Ramp up Sales Certification and Proficiency

Download Second Nature’s case study to find out how Zoom achieved: 100% participation in their certification program. By practicing with “Jenny,” an AI-powered conversation partner, sales professionals improve their performance and confidence by gaining real time, personalized feedback.