article thumbnail

The 18 Best Places for Sales Reps to Research Prospects [Expert Tips]

Hubspot Sales

Prospect research is a challenge that's every bit as frustrating as it is essential — so to help you out, we've put together a list of 18 of the best places to research buyers before sales conversations. If you decide to leverage LinkedIn to guide or support your prospect research efforts, there are some key steps you should follow.

Research 127
article thumbnail

5 Pieces of Terrible Sales Advice (& What to Do Instead), According to Coursedog's Director of Sales

Hubspot Sales

Sometimes, the insight you get can help you shape more sound, thoughtful sales efforts — giving you a framework to help you better understand your prospects and how to cater to them. You want to cast as wide a net as possible — prioritize volume over personalization when communicating with prospects.” But there's a flip side.

Remedy 79
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Benchmark the Effectiveness of your Marketing Organization

SBI Growth

This benchmark exercise is often referred to as a Marketing Productivity Benchmark (MPB). A Marketing Productivity Benchmark identifies gaps in the marketing execution and prioritizes remedies. Customer & prospect interviews (inc. Conduct the marketing benchmark and prioritize the remediation actions. Expert panel.

Marketing 308
article thumbnail

8 Creative Sales Prospecting Ideas You've Never Tried Before

Hubspot Sales

There are only so many hours in a day to sell -- the more practiced salespeople are at completing everyday tasks, the more time they can allocate to high-value activities like meeting with prospects or learning new skills. If you rely on the same prospecting methods and never try anything new, you’ll miss out on valuable opportunities.

article thumbnail

4 Ways Top Sellers Break Through Resistance

Hubspot Sales

As sellers, we must immediately break down prospect resistance by creating a great first impression. Prospects are skeptical of your offering, your company, or you. Some sales calls can be sketchy for prospects. Prospects are reluctant to shake things up. That can make for some serious resistance from prospects.

Call-back 135
article thumbnail

8 Pricing Mistakes That Can Seriously Stifle Sales

Hubspot Sales

Luckily, many are fairly easy to identify and remedy. If your entire draw is rooted less in a strong value proposition and more in showing how much money prospects can save, you might come off as sleazy or substandard. Prospects need to be sold on value , and value doesn't necessarily mean "bargains". Not Segmenting Customers.

Margin 114
article thumbnail

The 5 Best Sales Techniques Every Rep Should Be Leveraging

Hubspot Sales

Extensively research your prospect. Preparation is key to successfully directing a meeting with a prospect. The main way to get there is by conducting extensive research on your prospect. It's also reasonable to assume that multiple prospects will raise the same concerns. Sales objections are a fact of sales life.