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Case Study: Concur Travel Management and Expense System Interactive White Paper

The ROI Guy

Concur needed a way to communicate the current cost of travel and expense management to prospects, and the potential savings and ROI of automation. The more personalized and relevant interactive white paper is leveraged in marketing campaigns to drive better lead generation and quality.

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In The Beginning

The Pipeline

Each day is a building block of the sales cycles you’re currently travelling. Made perfect sense, you get a chance to see what you need to get done, prioritize, plan, and have a clear view of your day and how you will travel through to your desired destination. Change how You Greet YOUR Day.

Travel 291
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35+ Marketing Jokes to Brighten Your Day

Zoominfo

What do you call a travel agency’s landing page? White papers. We only ask that you fill out the following 14 fields for a free copy of this punchline. Why don’t marketer’s like trampolines? They’re scared of high bounce rates. A Destination URL. Why do digital marketers love to shop at Whole Foods?

Marketing 272
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4 Must-Have Post-Pandemic Sales Enablement Strategies

Allego

We are still unable to gather in groups, and travel is difficult to navigate. But with the ability to add different types of content into Allego, we also provide a lot of white papers and links to other websites. To do this, she shares a variety of content, including white papers, demos, and on-demand video.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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Why Podcasting Has Great Reach and is the Least Expensive Content Creator

Pointclear

E-books and white papers. A new white paper is also in the works. The statements and quotes are significant enough, and in many cases backed by percentages of improvement, that it’s worth considering them for the white paper also. Nurture material. Resources section of the website.

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5 Selling Strategies that Embrace Change

Allego

Sales leaders must decide when it makes sense to use online communication and when the dynamics of an in-person meeting justify the added travel, time, and expense. . With such an arsenal, salespeople have a “classroom” at their fingertips with access to important content like use cases, short videos, PDFs, and white papers.

Strategy 152