The ROI Guy

JULY 11, 2011

Surprisingly, CIOs alone have authorized only 5% of IT investments , confirming what many IT sales and marketing professionals already know, that the vast majority of IT purchase approvals involve more stakeholders, as well as significant executive scrutiny. To this end, we recommend the following best practices: 1.

Marketing 89

Marketing Proposal ROI Survey 89

Xactly

JUNE 20, 2018

As the market races to deliver AI products targeted at sales users, it’s just a matter of time – a few years, if not a few months – before AI becomes a trusted part of the sales professional’s daily technology stack, giving useful advice and admonitions throughout the rep’s day. Data is the Key Differentiator. Register for Webinar.

Data 61

Data Webinar Metrics Compensation Enterprise 61

The ROI Guy

MAY 3, 2010

Already a growing trend since the bursting of the tech bubble in 2001, more senior financial IT decision making means that proving the value of proposed projects, and quantifying bottom line impact is more important than ever. This trend we term "Frugalnomics". What does this growing CFO control mean to solution providers?

Decision Maker 40

Decision Maker Proposal Marketing Survey 40

OnePageCRM

MARCH 8, 2017

There’s an old joke in sales about selling products at a loss but making it up on volume. A common complaint from sales teams is: we can outcompete and make more sales simply by reducing prices. Industry trends? TOTAL $19,547 from 322 sales. Estimated reading time: 24 minutes. Focus groups? Fred Wilson.

Discount 55

Discount Lead Rank Top of Funnel Enterprise 55

The ROI Guy

FEBRUARY 15, 2011

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Let the Good Times Roll?

Social Media 45

Social Media ROI Media B2B 45

The ROI Guy

FEBRUARY 14, 2011

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Let the Good Times Roll?

Social Media 60

Social Media ROI Media B2C 60

The ROI Guy

JANUARY 20, 2011

which adds graphics capability, better registration control and several other key features, which can now be integrated and used with any new tools, or in any of over 1,000+ current sales and marketing tool campaigns. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Let the Good Times Roll?

ROI 40

ROI Social Media Media Campaigns 40

The ROI Guy

DECEMBER 23, 2010

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Let the Good Times Roll?

ROI 40

ROI Social Media Face-to-face Survey 40

The ROI Guy

DECEMBER 9, 2010

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Let the Good Times Roll?

ROI 40

ROI Social Media Media B2B 40

The ROI Guy

OCTOBER 22, 2010

In researching technology buyer trends, it is important to know how technology buyers become aware in new solutions. Survey participants indicated that although prevalent, promotional e-mails, direct mail, sales representatives and general advertising were less effective at raising awareness of new solutions.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling.

ROI 45

ROI Buyer Buying Cycle Social Media 45

The ROI Guy

JANUARY 10, 2011

Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009. The 2011 Trends Looking forward, TechTargets recent 2011 IT Priorities Survey (2,300 respondents) points to a continued increase in IT spending to 2.8%

ROI 40

ROI Social Media Decision Maker Survey 40

The ROI Guy

JULY 15, 2009

Assessing the savings quarter by quarter, in minutes a VMware sales professional or channel partner can develop a report card on the value VMware has delivered. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable.

ROI 40

ROI Social Media Media B2B 40

The Ultimate Sales Executive Resource

NOVEMBER 19, 2008

Sales managers might want to adhere to this caution as well. Sales performance measured with company results As the role of a sales force is to generate revenue for a company, and it is furthermore easy to measure, it is a frequently observed practice to use revenue as the primary performance indicator of the sales force.

Top of Funnel 40

Top of Funnel Funnel Territories Revenue 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

ROI 40

ROI Social Media Analysis Microsoft 40

The ROI Guy

JANUARY 25, 2011

Heres our three key takeaway opportunities: 1) Buyer Facilitation versus Selling, 2) Buyers, Fueled by the Internet, Firmly in Control, 3) Most Prominent Inhibitors to Sales Achieving Quota is “Inability to Communicate Value Messages&#. As a result, sales is being invited later into the decision making process, if at all.

ROI 49

ROI Buying Cycle Social Media Webinar Metrics 49

The ROI Guy

MAY 4, 2006

Technology Sales & Marketing - Party Like its 1999? A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? in 2006, with annual growth in software sales leading the way at 7.0%. On average, IT firms invest 3.6

Marketing 40

Marketing Vendor ROI Survey 40

The ROI Guy

MAY 6, 2010

New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

Insight Demand

MARCH 31, 2017

[ii] Despite widespread agreement amongst neuroscientists that our conscious rational mind plays a minor role in decision making, why do our sales messages to buyers focus almost exclusively on facts and figures? Sell to Mr. Rational for simple sales, and Mr. Intuitive for complex sales. Why we revert to rational persuasion.

Transportation 20

Transportation Study Journal System 20

The ROI Guy

FEBRUARY 4, 2009

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Let the Good Times Roll?

ROI 40

ROI Social Media Microsoft Media 40

The ROI Guy

JANUARY 17, 2011

Alinean calls this new age-of-austerity Frugalnomics, and it forever changes the way B2B sales and marketing needs to connect with, engage and sell to buyers. The tool suite results in over 1,000 leads per month, with estimated 4 to 5% conversion rate of leads to sales. But up-front purchase price isn’t everything.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

Anthony Iannarino

JUNE 7, 2020

On September 11, 2001, terrorists flew airplanes into the World Trade Center in lower Manhattan, destroying the Twin Towers. The post How to Create Your New Normal appeared first on The Sales Blog. .” Instead, we find ourselves with a “temporary abnormal,” one that is fading fast, and provides an opportunity.

How To 85

How To Call-back Conference Government 85

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The invitation often coming after key decisions have already been made.

ROI 40

ROI B2B Social Media Buying Cycle 40

The ROI Guy

FEBRUARY 4, 2009

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Let the Good Times Roll?

Microsoft 40

Microsoft ROI Licensing Social Media 40

Score More Sales

JANUARY 24, 2012

Sales Tips and Strategies to Grow Revenues. Five Attributes of Top Sales Influencers. Being recognized this month as a Top Sales Influencer made me wonder: What IS an influencer, and how can this help build a business or a brand? Lori Richardson was recently ranked as one of the Top 25 Sales Influencers for 2012.

Lead Rank 150

Lead Rank Lead Scoring Influencer Top of Funnel 150

The ROI Guy

NOVEMBER 8, 2006

Most revenue benefits like improving lead conversion rates or reducing sale cycle length 2. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Let the Good Times Roll?

ROI 40

ROI Social Media Benefit Oracle 40

Score More Sales

DECEMBER 22, 2011

Sales Tips and Strategies to Grow Revenues. Refine B2B Sales Process in 2012 With Tools and Attitude. A new calendar year always brings the possibility of discussions of business process improvement and in particular, sales process improvement. Doesn’t that impact sales? Sales people and marketers are human.

Lead Rank 155

Lead Rank Lead Scoring Sales Process B2B 155

OnePageCRM

MARCH 8, 2017

There’s an old joke in sales about selling products at a loss but making it up on volume. A common complaint from sales teams is: we can outcompete and make more sales simply by reducing prices. Industry trends? TOTAL $19,547 from 322 sales. Estimated reading time: 24 minutes. Focus groups? Fred Wilson.

Strategy 20

Strategy Discount Lead Rank Enterprise 20

Score More Sales

FEBRUARY 8, 2012

Sales Tips and Strategies to Grow Revenues. CRM Is the Tool and Sales Follow Up Is Key. We need to bring the value of the tools – whatever they are – to the sales reps and show them what is in it for them. How long is your sales cycle? What is your sales forecast? Consulting. by Lori Richardson on February 8, 2012.

Lead Rank 148

Lead Rank Lead Scoring Follow-up CRM 148

The ROI Guy

NOVEMBER 8, 2006

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Let the Good Times Roll?

Oracle 40

Oracle Microsoft ROI Outsourcing Services 40

The ROI Guy

SEPTEMBER 4, 2007

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Let the Good Times Roll?

ROI 40

ROI Social Media Comparison Networking 40

The ROI Guy

OCTOBER 7, 2010

IT as a Cost Center Tracking year over year growth in IT spending over the past decade, we see that growth trends follow the macro-economy, but with rather shorter periods of negative growth. This was not the case with many other groups like sales and marketing. The good news is that most analysts are predicting 4-5% growth for 2011.

Competition 40

Competition Software Software Networking 40

Score More Sales

OCTOBER 7, 2010

Sales Tips and Strategies to Grow Revenues. It is a current trend, perhaps a fad or is it? link] Sales Training. link] Sales Training. 50 DAYS To Build Your Sales – 2nd edition. The Top 2 Sales Tips to Leverage the People in Your CRM or Contact System. Talking or Writing Too Much in B2B Sales.

Lead Rank 120

Lead Rank Lead Scoring Incentives Incentive 120

The ROI Guy

DECEMBER 14, 2005

Projects in this category include supply chain management, human capital management, ERP, sales force and marketing automation and other business process automation projects. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable.

ROI 40

ROI Outsourcing Services Lead Rank Social Media 40

The ROI Guy

JULY 22, 2010

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Let the Good Times Roll?

ROI 40

ROI Lead Rank Social Media Lead Scoring 40

John Barrows

JUNE 20, 2018

This is why whenever someone asks me the best books, I rarely recommend sales books. Closing happens throughout the sales cycle. The things you do early in the sales cycle is far more important than at the end of the sales cycle. ” Use different tactics in different situations. So, I’m like, “Well, jeez.

Cold Calling 86

Cold Calling Call-back Google Data 86

LeadFuze

AUGUST 5, 2021

We have prepared the roundup of the best sales blogs just for you! These are the best sales blogs you need to be following to keep your sales blade sharp. Here are the best sales blogs in Slideshare form, or below the presentation are all the individual sales blogs with a little more detail. Sales Hacker.

Top of Funnel 98

Top of Funnel Hiring Lead Rank Retail 98