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Want to be an “A” student?

Sales 2.0

Back in 2006 I coined the term “Sales 2.0” (see the logo on this website). In my opinion we’ve come a long way since 2006 but we still have a long way to go. The posts on this blog are going to continue to be about how sales people can sell more, and sell more easily, by using techniques and tools they may not be using today.

Quota 170
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Pick Up the Damn Phone and Have Sales Conversations

No More Cold Calling

It doesn’t crash, and we know how to use it. So, pick up the damn phone and have conversations with your clients and prospects—not just business conversations, but conversations with inquiry, empathy, and understanding. In fact, they didn’t even need to talk to prospects, because they had great tech tools. The phone works.

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Unique Selling Proposition: What It Is & How to Develop a Great One

Hubspot Sales

If you don't believe in your product, it's likely the prospect won't believe in it either. prospecting, cold calls, and trade shows) when prospects ask questions like, " What company are you with? " In sales, a USP should be used as a verbal tool -- the unique selling proposition is best used in conversation with a prospect.

Hiring 118
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‘You can’t make me!’ – How to defuse buyer reactance

Selling Essentials RapidLearning Center

Ever find yourself telling somebody – maybe a prospect – “This is what you need to do,” or words to that effect? ’ – How to defuse buyer reactance appeared first on Rapid Learning Institute. If they’re honest, most salespeople would admit they might have done so. And that’s too bad. Miron, A. &

Buyer 59
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TSE 1293: Learn To Prospect Like An Expert

Sales Evangelist

Learn To Prospect Like An Expert With Steve Kloyda Prospecting isn’t to be taken lightly and there are skills needed before you can prospect well. His aim is to help salespeople attract more prospects, retain more clients, and drive more sales. Steve also remembers unforgettable customer service.

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Engagement and Effectiveness Go Beyond Digital Marketing

Increase Sales

In 2006, Advertising Research Foundation (ARF) began the hard work of defining engagement with this definition: “Engagement is turning on a prospect to a brand idea enhanced by the surrounding context.” The metrics in how to measure effectiveness and engagement in 21st century marketing will continue to evolve.

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Want Better Lead Generation? Get Marketing & Sales in Line

DiscoverOrg Sales

I’ve been involved in sales enablement and lead generation since the term was just getting popularized in the B2B tech sector around 2006. By understanding the discipline of sales enablement and how to prioritize tactics based on marketing and sales objectives, companies of all sizes can reap the rewards. Marketing-generated awareness.