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Sales Talk for CEOs: The Importance of Understanding Sales with Steve Benson (S1:EP7)

Alice Heiman

Watch the podcast below or on our YouTube channel. 25:51] Making your customer feel important, secure, and happy. [31:00] After receiving his MBA from Stanford, Steve joined Google, where he became Google Enterprise’s Top Sales Executive globally in 2009. See your customers in color, on a map of your territory.

Hiring 151
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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

As with other companies of their size, Philips found that traditional marketing channels were no longer an effective way to market to their B2B audience. Salesforce offers a suite of Customer Relationship Management (CRM) tools used across nearly every industry to simplify, automate, and organize companies’ business contacts.

Examples 208
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How This CEO Bootstrapped A Sales Team

Alice Heiman

Watch the podcast below or on our YouTube channel. 31:40] Customer demands are changing. The customers can’t even remember who said what. Sales rebounded and are stronger than ever with a return to in-person. Bob’s 14 year journey is a great how-to for any CEO looking to bootstrap their startup.

Hiring 131
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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Each video tells a story of a seemingly average person showing their heroism through extraordinary customer service. Genesys isn’t even mentioned until the end of each video.

Examples 130
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Taking the Lead: Why Q4 Is the Time for Small Businesses to Get Aggressive

Sales and Marketing Management

The ongoing crisis is forcing sales leaders to adjust how their companies sell in the presence of shifting customer behavior. A McKinsey survey of B2B businesses across 11 countries observed that companies see digital interactions as two to three times more important to customers than traditional sales going forward.

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The Pipeline ? What's in Your Pipeline? ? Attitude

The Pipeline

December 2009. November 2009. October 2009. September 2009. August 2009. April 2009. March 2009. February 2009. January 2009. As usual, I invite you to have your two cents, and view all our videos at Renbor’s You Tube channel Sell Better. Customer Care. August 2010.

Pipeline 224
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The Pipeline ? Prospecting ? When Is The Best Time?

The Pipeline

December 2009. November 2009. October 2009. September 2009. August 2009. April 2009. March 2009. February 2009. January 2009. Customer Care. August 2010. April 2010. March 2010. February 2010. January 2010. December 2008. November 2008. October 2008. September 2008. August 2008.

Pipeline 222