Hubspot Sales

OCTOBER 17, 2018

When I started selling HubSpot software in 2007, no one had ever heard of inbound sales and marketing. Because HubSpot provided a solution that was completely unique in the market, we had no competition from other companies selling the idea of inbound. But by that time, we had a sizable lead in the market.

Loyalty 106

Loyalty Inbound Skype Consumer 106

Sales Hacker

DECEMBER 14, 2018

Our team is lucky enough to manage both the sales and marketing stack,” said Dyar. When is a price reduction a positive thing, and when is a deep discount more of a red flag and less of a revenue-saver? It happened in 2009. Erica Stritch , VP of Marketing at RAIN Group , also shared a tale of a deep discount gone wrong. “A

Discount 66

Discount Software Software Vendor 66

Pointclear

JANUARY 15, 2013

Here are some truths you should know about selecting a partner among lead generation companies: Virtually 100% of marketing qualified leads should become sales accepted leads. Students, prisoners (yes, there’s a company out there that does this), appointment setters and offshore call center staff should not be contacting your target market.

Lead Generation 200

Lead Generation Sales Qualified Lead Lead Rank Marketing Qualified Lead 200

Jeff Davis

JANUARY 18, 2017

We know that company culture effects alignment between sales and marketing. I discovered Jeff’s writings by reading about the terrible effect that misalignment between sales and marketing could have on a business development - “ World War B2B: The misalignment of sales and marketing ”. and I cannot agree more with him.

Hiring 48

Hiring Marketing B2B B2C 48

Hubspot Sales

MARCH 20, 2018

Value-added resellers often specialize in software, hardware, and other technologies. Front-office SaaS development is booming, software is getting cheaper and more intuitive, and CEOs are concerned more about growth than point solutions. Four Software Trends IT Resellers, VARs, and Channel Partners Should Watch.

Lead Rank 91

Lead Rank Trends Lead Scoring Outsourcing Services 91

Hubspot Sales

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. According to the U.S.

Outsourcing Services 145

Outsourcing Services Scale Lead Rank Lead Scoring 145

Hubspot Sales

MARCH 3, 2020

In 2019, millions of social media users took to their Facebook and Instagram profiles to post their 10-year challenge photos consisting of side-by-side shots of themselves in 2009 and 2019. With consumers and businesses navigating a challenging economy and sobering job market, many companies were focused on staying afloat.

Outsourcing Services 92

Outsourcing Services Strategy Remedy Consumer 92

Hubspot Sales

SEPTEMBER 15, 2023

As a small business owner, you toggle between marketing, sales, operations, and customer service daily — and sometimes within the same hour. What you need is customer relationship management (CRM) software. Here are four ways a CRM software pays for itself once you get it up and running.

Small Business 107

Small Business Small Business Software Software 107

Sales Hacker

JANUARY 28, 2020

Today we are incredibly excited to have a recent friend, member of the Boston chapter of the Revenue Collective, and female sales leader that came to the role somewhat later in life — Ellie Tamari. Software Sales as a 2nd Career [9:00]. Software Sales as a 2nd Career [9:00]. ” How did you get into software sales?

Hiring 67

Hiring Software Software Retail 67

Sales Hacker

JUNE 5, 2018

On this episode of the Sales Hacker podcast, we talk with Cassie Young , Chief Commercial Officer at Sailthru about how data driven decision making can bring sales, marketing, and customer success all on the same page. Gong helps you generate more revenue by having better sales conversations. In 2009, I headed out to do my MBA.

Data 51

Data Marketing Customer Banking 51

SBI

AUGUST 13, 2013

“Inside Sales now generates more than 50% of company revenue and is being tasked with more responsibilities and expectations—to grow territories, form partnerships, and generate new business. In 2009, there were 800,000 inside sales departments. They think in sound bites, not lengthy marketing “garbage”. They are risk averse.

InsideSales 129

InsideSales Hiring Inside Sales Webinar Metrics 129

Highspot

JUNE 4, 2019

Highspot’s revenue, customer base, existing customer expansion and employee count are all more than doubling year-over-year. Hundreds of companies are using the Highspot platform to empower customer-facing teams and partners, elevate the customer experience, and ultimately, accelerate revenue growth.

SalesForce 40

SalesForce Real Estate Enterprise Enterprise 40

Zendesk Sell

MARCH 28, 2019

And that can determine whether you hit your targets and generate revenue. Whether for sales, marketing, finance, or support, job descriptions typically have the same structure: Company info. The focus is on supporting our sales teams with more leads, more closed deals, and more revenue. Nail your job description sections.

Hiring 77

Hiring How To Sales Qualified Lead Lead Rank 77

The ROI Guy

NOVEMBER 14, 2011

IT solution providers are quickly reacting to the pessimistic forecasts with a sales and marketing strategy rethink – trying to appeal to today’s more stressed and frugal buyer. There is more pressure than ever to improving customer relationships and competitive advantage via social, marketing, sales and service technology.

Case Study 69

Case Study Marketing Proposal Hiring 69

SugarCRM

MARCH 15, 2013

FOR IMMEDIATE RELEASE: SalesFUSION To Promote Marketing and Sales Alignment at Microsoft Convergence through “Gold In Your CRM” Promotion. March 1, 2013 – SalesFUSION™ is the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform. Atlanta, GA. These are real.9999

Microsoft 20

Microsoft Promotion Marketing Demand Generation Agencies 20

Delicious Sales

MAY 2, 2012

Marketing (6398). Software (1035). Revenue (1783). 2009 (1040). In 2009, there were 800,000 inside sales departments. Topics Major Topics. Sales (12918). Training (4995). Prospecting (4539). Tools (2872). Sales Management (2614). Customer Service (995). Inside Sales (849). Channels (799). Advertising (694).

Lead Rank 99

Lead Rank Leads360 Lead Scoring Top of Funnel 99

The ROI Guy

APRIL 14, 2010

trillion in 2009). Forrester has the more aggressive predictions of annual US IT spending growth of 8.4%, with the revision driven by higher than expected investments in communications hardware and software such as networking and Unified Communications. trillion in 2010, (growing from $3.2

Forecasting 40

Forecasting Proposal Networking Software 40

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

OpenSymmetry

JULY 17, 2015

Software-as-a-Service (SaaS) is generally thought to be a challenge for incentive plan designers – but is this true – why is it important and what are some of the key considerations in getting the design right? The main reason is that actual realised revenue is unpredictable, something finance folks loathe. Realised revenue (i.e.

Lead Rank 40

Lead Rank Incentives Incentive Quota 40

Green Lead's B2B

JANUARY 28, 2010

Last night I heard a few sound bites in Obama's State of the Union Address that brought to mind what I hear from sales and marketing folks daily. This is about Sales and Marketing Alignment. Without constant attention to this challenge, marketers will continue to struggle. Times have changed in the world of outbound marketing.

Outsourcing Services 30

Outsourcing Services Lead Gen Jigsaw Inbound 30

The ROI Guy

FEBRUARY 14, 2011

Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts. As financial due diligence is a requirement, each marketing investment comes under more scrutiny for ROI measures, and understanding the true bottom-line impact of social media marketing becomes a requirement.

Social Media 60

Social Media ROI Media B2C 60

Sales Hacker

DECEMBER 2, 2019

Mary is one of the leaders in the go-to-market and sales space and sales community in the Boston area. Most recently she worked at Crayon, which is an early-stage market intelligence platform. She worked at HubSpot from 2009 to 2015 and was part of the enterprise scale up from 2011 through the IPO in 2014.

Scale 52

Scale Hiring Hubspot Ideal Customer Profile 52

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

ROI 40

ROI Social Media Analysis Microsoft 40

The ROI Guy

FEBRUARY 15, 2011

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Is Marketing Too Busy?

Social Media 45

Social Media ROI Media B2B 45

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 VMware launches new version of ROI / TCO Calculator Virtualization is one of the key cost savings initiatives that IT executives are implementing in order to tighten their belts in these uncertain economic conditions. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Social Media Microsoft Media 40

The ROI Guy

JULY 15, 2009

Wednesday, July 15, 2009 VMware launches Realized ROI toolkit, powered by Alinean Provides quantifiable proof to customers of the realized ROI from prior VMware deployments. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Your Sales & Marketing Ready to Do Business with F.

ROI 40

ROI Social Media Media B2B 40

OnePageCRM

MARCH 8, 2017

But we really need to look at the total revenue for each price point. So you conclude that the optimal price for your product is $10 since it has the highest revenue. Out of $450 in potential revenue, you capture only $150 and there’s $300 in what we call consumer surplus. The Book + Videos ($79) Units: 104; Revenue: $6,296.

Discount 55

Discount Lead Rank Top of Funnel Enterprise 55

The ROI Guy

JANUARY 20, 2011

To address this growing market opportunity, Alinean developed the EMC SMB Virtual Solutions Advisor, a TCO calculator at the heart of this new SMB virtualization marketing campaign. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Your Sales & Marketing Ready to Do Business with F.

ROI 40

ROI Social Media Media Campaigns 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives.

ROI 45

ROI Buyer Buying Cycle Social Media 45

The ROI Guy

JANUARY 10, 2011

Although Forrester was predicting 8-9% IT budget growth earlier in the year, its latest survey of 2,800 global CIOs and other IT decision-makers, revealed that their predictions, as were others, were overly optimistic, with the vast majority of respondents indicating that their budgets remained the same in 2010 as they were in 2009.

ROI 40

ROI Social Media Decision Maker Survey 40

The ROI Guy

DECEMBER 23, 2010

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Is Marketing Too Busy?

ROI 40

ROI Social Media Face-to-face Survey 40

The ROI Guy

DECEMBER 9, 2010

Using an Alinean powered ROI calculator, he explained how customers can combine the cloud with existing applications and infrastructure, achieving IT cost savings, flexibility and an ability to get ideas to market rapidly. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Social Media Media B2B 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 Microsoft Virtualization with Hyper-V - better value? Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.

Microsoft 40

Microsoft ROI Licensing Social Media 40

Crunchbase

DECEMBER 6, 2021

There’s no shortage of paid and free sales prospecting tools on the market these days, all touting time-saving features. Grow your revenue with all-in-one prospecting solutions powered by the leader in private-company data. The ultimate goal of prospecting is generating revenue by finding the right buyers. Search less.

Ideal Customer Profile 111

Ideal Customer Profile Tools Prospecting Lead Rank 111

Sales Hacker

DECEMBER 10, 2018

If you missed episode 36, check it out here: PODCAST 36: How To Model Sales Productivity And Identify Opportunity For Marketing To Developers. Brent Adamson: If you go back to 2008/2009, things were not so great if you were selling. What You’ll Learn. What is the Challenger Sale and who are Challenger Sellers? Don’t Miss Episode 38.

Lead Rank 55

Lead Rank Ideal Customer Profile Enterprise Enterprise 55

The ROI Guy

MAY 6, 2010

New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

The ROI Guy

JANUARY 25, 2011

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 49

ROI Buying Cycle Social Media Webinar Metrics 49