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Technology Marketing Budgets Recover With Strength into 2011

The ROI Guy

According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels. This shift is dramatic, with the traditional media spend reduced in half from 2009 to 2010, with expected continued declines into 2011.

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The Secret to Predictable Growth through Building a Personal Brand

Alice Heiman

She started posting on LinkedIn in 2011, leading to recognition and a promotion. Watch the podcast below or on our YouTube channel. She has broken nearly 15 sales records, believes great sales are rooted in exceptional manners, and consistently looks for opportunities to continue growing the company’s philanthropic efforts.

Scale 124
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How SMS Can Elevate Your Marketing Programs

Sales and Marketing Management

And, while down from its peak in 2011, over 1.5 An interactive channel: While email reply rates remain low, users are happy to interact with a brand via SMS. Make text short and calls to action clear to make it obvious to your recipients what the opportunity is and how they can act. Let’s dig in. How Does SMS Work?

Marketing 177
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Case Study: How a Company Hurt its Business with a Change in the Comp Plan

SBI Growth

In 2011, P&O Cruise lines cut is commission rate from 12% to 5%. While insisting that both companies will stick with the reduced 5% base rate commission introduced in 2011, Truscott said agents will get an additional £50 per passenger on Cunard''s Vantage fares and an additional £20 per passenger on Getaway deals.

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Are You Too Hard to Reach?

No More Cold Calling

The business world is enamored with social media and texting as channels to communicate and connect. But these social channels often prevent people from socializing and having live conversations. Phone conversations are still important, more so than through any other channel besides face-to-face meetings. .

Eloqua 240
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Sales Talk for CEOs: Finding the Right Sales Leader for Your Company with Elay Cohen (S1:E16)

Alice Heiman

Hiring the right sales leader is something that every CEO has challenges with, so this episode of the Sales Talk for CEOs podcast is a great opportunity to improve your strategy and avoid some common mistakes. Watch the podcast below or on our YouTube channel. The information in this podcast is sure to ease the process! Highlights. [8:18]

Hiring 131
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Your Email Strategy Needs an Update

Sales and Marketing Management

This does not mean I’m advocating for the elimination of email as a sales communication channel. Aaron Ross wrote Predictable Revenue in 2011, introducing the world of sales to mass email outreach. Sales is about nurturing opportunities into something more. Use a variety of channels. Surviving the Mass Email Epidemic.

Strategy 136