article thumbnail

Sales Talk for CEOs: Improving Sales Discovery with Jody Glidden (S2:E15)

Alice Heiman

Jody Glidden is CEO of Introhive , a customer intelligence software that does discovery research and delivers valuable insights about clients and prospects to your sales team. Watch the podcast below or on our YouTube channel. Founded in 2012, Introhive is the fastest-growing B2B sales and relationship intelligence platform.

article thumbnail

5 Marketing Trends That will Impact 2013

SBI Growth

There has been a proliferation of tools and channels. When they do not add up, this can be painful - in the sense that you have shot your allocated resources on the wrong channels. Look for more focus in 2013 on how to leverage different channels and integrate campaigns. Learn how buyers behave and engage in different channels.

Trends 316
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

44 Important Marketing Productivity Statistics

Zoominfo

91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing across channels ( source ). Marketers using automation software generate 2X the number of leads than those using blast email software and are perceived by their peers to be 2X as effective at communicating ( source ).

Marketing 160
article thumbnail

Sales Talk for CEOs: How to Become a Trailblazer in a New Market with Amy DuRoss (S2:E9)

Alice Heiman

Amy DuRoss is the co-founder and former CEO of Vineti , an enterprise software platform for personalized cell and gene therapies. Watch the podcast below or on our YouTube channel. Before joining GE Ventures, Amy was Chief Business Officer at Navigenics, a genomics company sold to Life Technologies in 2012. .

article thumbnail

How Sales Teams Can Recruit & Retain College Grads in the Tight Labor Market

Sales and Marketing Management

Author: Mike DeLeonardis, President, North America at beqom Generation Z graduates, or those born between 1997 and 2012, are flooding the workplace, and with a flowing economy and tight labor market, it can be difficult for companies to recruit and retain these entry-level employees.

Lead Rank 166
article thumbnail

CRM Hijacks Customer Experience Strategy

Tony Hughes

We asked the participants what they believed the biggest challenges and burning issues are in Customer Experience, and we deliberately avoided steering the conversation toward CRM software. But CRM software quickly emerged as a burning issue and I made the comment that some research states 70% of CRM software implementations fail.

CRM 82
article thumbnail

The Why?

John Barrows

For instance, Salesforce sees a world with “No Software.” Check out their CEO Jeff Weiner talking about it in one of his posts back in 2012. I also work with some amazing companies who have their own incredible visions. LinkedIn is about a shared sense of purpose.

Exercises 127