Sales and Marketing Management

AUGUST 28, 2019

Author: Mike DeLeonardis, President, North America at beqom Generation Z graduates, or those born between 1997 and 2012, are flooding the workplace, and with a flowing economy and tight labor market, it can be difficult for companies to recruit and retain these entry-level employees.

Lead Rank 166

Lead Rank Salary Compensation Commission 166

Alice Heiman

MAY 19, 2022

People are bombarded with emails and sales messages. By using sales discovery to truly understand the prospect, you can build a relationship and partner with them to solve the challenges they’re facing. JodyGlidden, #CEO of @Introhive, joins #Sales Talk for CEOs to discuss how to approach sales discovery and win new #customers!

Face-to-face 136

Face-to-face Software Software LinkedIn 136

Increase Sales

DECEMBER 31, 2011

The last of the how to increase sales tips for 2011 is research. In marketing, investing the time to do your research is critical to how effective are your marketing strategies and tactics (think conversions). Even though this person said he or she did research, obviously that did not include my first name.

Research 115

Research How To Proposal Google 115

Pointclear

MARCH 13, 2014

Nick Stein, Vision Critical, Youth Meets Experience in Sales Force. Click to start video at this point —The young people entering the sales force are changing the dynamic between managers and their reps. Not so long ago, managers and their sales team were in one centralized location. That has pros and cons, Nick said.

Inside Sales 235

Inside Sales Social Selling Outbound Lead Rank 235

Alice Heiman

MARCH 31, 2022

In this episode of Sales Talk for CEOs, Amy talks about what it takes to become a trailblazer in a new market, including the role of passion, storytelling, networking, and referrals. If you’re a CEO entering a new market (or innovating in an old one!), Highlights of this Episode: [2:28] Seeing the gaps in the medical market. [7:52]

Biotechnology 84

Biotechnology Scale Pharmaceuticals Marketing 84

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Marketing 160

Marketing Lead Rank Lead Scoring Outbound 160

Pointclear

JUNE 28, 2012

As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations. 2012: Transformational Change, the New Buyer & Big Data.

Marketing 247

Marketing Outbound Inbound Vendor 247

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Posting exclusively about products. Happy Friday!

Social Media 147

Social Media Media B2B Marketing 147

The Pipeline

NOVEMBER 25, 2011

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. The Pipeline Renbor Sales Solutions Inc.s Top Sales & Marketing Awards 2011. Stored in Attitude , Awards , Business Acumen , Communication , Compete , Marketing , Sales Success , execution , qualifying.

Pipeline 215

Pipeline Webinar Metrics Marketing Hiring 215

Pointclear

JULY 19, 2012

Brian is Executive Director of Revenue Optimization at MECLABS where he leads business units that include Applied Research, Strategy Group, Conversion Group, Leads Group, Agency Group, Technology Group and Training Group. Brian is also CEO of InTouch and author of Lead Generation for the Complex Sale.

Lead Gen 145

Lead Gen Sales Qualified Lead Lead Rank Lead Scoring 145

Fill the Funnel

NOVEMBER 30, 2011

My list of top sales books to read in 2012 consists of books that were published during 2011 and contain innovative, fresh ideas about selling, customer expectations, and how to improve your ability to win new business customers. The dynamic between sales person and buyer has changed in many ways over the last few years.

Social Media 134

Social Media Media Top of Funnel Face-to-face 134

Zoominfo

NOVEMBER 29, 2023

While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations. Gen Z is made up of folks born between 1997-2012 and is the largest and most diverse generation in American history.

B2B 130

B2B Social Media Loyalty B2C 130

The Pipeline

APRIL 15, 2011

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. The Pipeline Renbor Sales Solutions Inc.s How Marketing Can Help Sales After the Handoff. Stored in Attitude , Communication , Guest Post , Lead Management , Marketing , Reputation 2.0 , execution. December 2011.

Manticore 217

Manticore Pipeline Marketing Lead Rank 217

No More Cold Calling

DECEMBER 10, 2020

I started to write a research-based post about managing a multi-generational workforce, but if you know me, you won’t be surprised I found most of the research boring. Just consider the stereotypes about your own generation: Generation Z (1997–2012) was born with phones in their hands and are tech wizzes. Entitled to Respect.

Face-to-face 421

Face-to-face Motivation Hiring Guidelines 421

The ROI Guy

APRIL 25, 2012

As we wrap up the first quarter of 2012, economic fears over the European debt crises and emerging country slowdowns are having a significant impact on IT spending, this according to new Gartner research findings. In the first study, Gartner lowered their 2012 worldwide IT spending growth forecast by 1/3 rd. this year.

Trends 70

Trends Discount Survey Sales Cycle 70

The Pipeline

JULY 29, 2011

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. The Pipeline Renbor Sales Solutions Inc.s Sales And Marketing Alignment In Terms Of Lead Generation In A 2.0 Stored in BANTER , Business Acumen , Guest Post , Marketing , Proactive , Productivity , Sales 2.0 , execution.

Sales Qualified Lead 266

Sales Qualified Lead Pipeline Lead Rank Lead Scoring 266

Sales and Marketing Management

MAY 24, 2012

Issue Date: 2012-05-01. Author: By Dave Stein, CEO and Founder, ES Research Group, Inc. Teaser: It makes little sense to spend the time and money training and developing your sales team when the people in whom you are investing do not have the capability for sustainable improvement. read more

Training 282

Training Groups Research Sales 282

Pointclear

SEPTEMBER 27, 2012

My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom companies. 2012 Trending: Significant Transformation for Marketing Groups. New marketing channels.

Social Media 170

Social Media Marketing Outsourcing Services Hiring 170

The ROI Guy

DECEMBER 6, 2011

Frugalnomics makes it harder to connect, engage and sell without the right content and tools Alinean, the leading creator of interactive content marketing and diagnostic sales tools for business to business (B2B) solutions, today announced its annual sales and marketing predictions for 2012 with serious implications.

Buyer 51

Buyer B2B Marketing Strategy 51

Increase Sales

NOVEMBER 12, 2012

As they say “timing is everything” and that is true even in social media marketing when looking to: Credit www.sxc.hu. Increase sales. When compared to a study conducted in October of 2012 by GetResponse , there is a dramatic drop off between Facebook social media marketing and email marketing.

Social Media 139

Social Media Media Marketing Small Business 139

Increase Sales

DECEMBER 5, 2012

In B2B marketing, the words one writes can dramatically change one’s results. Increase sales. Sales Training Coaching Tip: To raise the performance BAR begins with one’s beliefs. The word “sale” generally performed better than discount, voucher, or early bird. Share on Facebook.

B2B 128

B2B Marketing Campaigns Email Marketing 128

Pointclear

JUNE 15, 2012

Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management. Jim is seeing a lot of companies lifting off as a result.

Lead Management 113

Lead Management Sales Qualified Lead Lead Rank Lead Scoring 113

SBI Growth

MAY 22, 2013

You are a Sales Rep. How do you get another job in this competitive market? Then connect to them through social selling , inbound marketing techniques. They are on the market looking for an HR solution: a top sales rep. Source – CEB, The New High Performer Playbook, Arlington VA, 2012). Choose your audience.

Social Selling 324

Social Selling Hiring Inbound Outbound 324

The ROI Guy

SEPTEMBER 7, 2011

Being provocative is a sales and marketing requirement in order to get your fair share of deals in 2012, this according to the annual B2B Buyer’s survey of Demand Creation Specialists (DCS). Proactively, buyers need to be convinced that the status-quo is not adequate, and that there is a cost-of-doing-nothing.

Survey 72

Survey Case Study ROI Proposal 72

Jonathan Farrington

SEPTEMBER 5, 2012

September Top Sales Magazine Now Published. We will certainly do all we can to help you via a collection of superb articles, practical tips, and a wealth of advice from some of the best commentators and experts within the sales space…. So here we go: Just four more weeks to the end of Q3 – are you geared up and ready to go for it?

Marketing 33

Marketing Follow-up Influencer System 33

SBI Growth

JANUARY 7, 2014

Leading a large sales organization is becoming more challenging each year. Your market and buyers are changing rapidly. With all of these changes, it complicates how you organize your sales resources. In the form of inside sales. Get a jump on this by downloading the Inside Sales Sniff Test. So should you.

Inside Sales 288

Inside Sales Hiring Sales Qualified Lead Field Sales 288

Selling Essentials RapidLearning Center

JUNE 15, 2022

And yet research shows that salespeople regularly stumble headlong into a product-oriented approach when making presentations. A study by marketing professors at three universities — North Alabama, Memphis and Mississippi — confirms these findings. Question: Should salespeople be product-oriented, or customer-oriented?

Buyer 59

Buyer Journal Survey Research 59

DiscoverOrg Sales

JANUARY 2, 2019

“Big data” is very 2012. Research from TOPO supports this. The research and advisory firm recently shared proprietary insights from their own analysts and offered up some predictions for 2019. TOPO’s research suggests that, as Intent Data goes mainstream and becomes more integrated, it will become part of the prospect lifecycle.

Data 196

Data Intent Data Intent Customer 196

Increase Sales

APRIL 16, 2012

Relationship marketing through the various channels or rivers of social media continues to grow. The more channels you have both inbound (Social Media and the Internet) and outbound (more traditional marketing activities) the greater opportunity you have not only to attract attention, but to begin to build solid and positive relationships.

Social Media 160

Social Media Media Marketing Face-to-face 160

The ROI Guy

NOVEMBER 30, 2011

The continued economic uncertainty may define 2012, as “Frugalnomics” remains in full effect driving companies to be more spendthrift and risk adverse. With the importance of finance in the selection process, the following five best practices can help drive better success in 2012: 1. corporate executives.

ROI 79

ROI Vendor Survey Proposal 79

The Pipeline

FEBRUARY 15, 2012

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. The Pipeline Renbor Sales Solutions Inc.s Sales Force (Mis)Alignment. Sales Force Alignment , Tibor Shanto. A Random Walk Up Sales Street. EDGE Sales Process. Hiring Sales Talent. Sales Bloggers Union.

Pipeline 223

Pipeline Hiring Demand Generation Demand Generation Targets 223

Score More Sales

MAY 8, 2013

Going through the motions in a sales position is bad for you as a sales rep and it is not good for your company, either. One of the best things a company can do to get this message across is to have the company president or CEO stand in front of new sales reps (on-boarding training, perhaps?) and make this clear.

Inside Sales 212

Inside Sales Licensing Lead Rank Lead Scoring 212

The Pipeline

FEBRUARY 24, 2012

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. The Pipeline Renbor Sales Solutions Inc.s Sales Roulette – Are You A Player? As in the casino, financial success is the goal, in sales it is in the form of deals or revenue rather then the jackpot at the roulette table.

Pipeline 240

Pipeline Hiring Top of Funnel Cold Calling 240

The Pipeline

SEPTEMBER 30, 2011

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. The Pipeline Renbor Sales Solutions Inc.s 23 Marketing Tips For Avoiding Small Business Failure. Stored in Attitude , Communication , Communication Strategy , Compete , Guest Post , Marketing , execution. December 2011.

Small Business 253

Small Business Small Business Pipeline Marketing 253

SBI Growth

SEPTEMBER 11, 2012

Deploying a Sales Force Automation tool will not solve the challenges facing your Sales organization. The Sales organization isn’t short on data, it is short on knowledge. Every Sales Leader needs innovative recommendations right now. How are you going to help your VP of Sales to hit the number?

Territories 306

Territories Top of Funnel Analysis Penetration 306

Emissary

MARCH 22, 2022

Forbes, in partnership with market research company Statista, compiled the list by evaluating 2,500 U.S. Eight million datapoints were gathered via a social listening campaign and extensive desk research. Statista considered any company founded between 2012 and 2019 that has at least 50 employees to be a startup.

Social Media 52

Social Media Campaigns Enterprise Enterprise 52

The ROI Guy

JANUARY 15, 2013

Executives continually point to the need for Sales and Marketing to align, with 90% of Senior Marketers indicating to Forrester that indeed alignment is a high or very high priority. However, the story is quite different when Marketing is asked about their own priorities. 2013 - The Year for Sales Enablement?

Lead Rank 73

Lead Rank Lead Scoring Marketing Marketing Qualified Lead 73