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5 Marketing Trends That will Impact 2013

SBI Growth

The pace of technology and buyer behavior transformation continues unabated. Assessing their impact on marketing strategies makes for tough annual planning on the right formula to connect with buyers. Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.).

Trends 316
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The Biggest 2013 HR Challenge for Sales is 2014

SBI Growth

This post includes one tool to think more strategically about a part of the business. During the interview, I was surprised to hear the biggest HR challenge for 2013. The sales force is tentative - 2013 will be a repeat of 2012. They understand the dynamics of the changing buyer landscape. But they should.

Retention 292
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5 Steps for HR to Develop 2013 Sales Leaders

SBI Growth

Our 2012 sales leader research finds it is still a big fear for 2013. A tool is available for download – a full syllabus of Sales leadership courseware. A tool is available for download – a full syllabus of Sales leadership courseware. Here are five steps for HR to build a sales leadership pipeline in 2013: 1.

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A Sales Enablement Tool for the CEO

SBI Growth

Trained the sales force and channel partners on the new product. To get an understanding of how prepared your sale force is for a launch, register for one of these sessions here to receive the Sales Enablement Gap Tool. Teach the sales force about the Buyer problems the new product solves. 2013 is around the corner.

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How to Make Real Connections in the Era of Virtual Sales Meetings

No More Cold Calling

I wrote that in 2013, back when virtual sales meetings weren’t the only option. How do I really get to know my buyers if we can’t meet for coffee, a beer or a round of golf?”. Business buyers seem to feel the same way, so they’re not shopping around much for new vendors. But not referral sellers.

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The Case for Smarter CRM in 2013

Score More Sales

Mid-sized companies need better tools to help understand what customers need and want. Millions and millions – no, billions of dollars are being lost due to poor management of disparate data and not enough buyer-specific preference information inside the sales team. Get buy-in. Create a plan company-wide, from the top down.

CRM 235
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5 Ways Marketing Can Contribute to Social Selling Excellence

SBI Growth

2013 is the year Social Selling became Mission Critical. Social Selling is a proven method of securing the first appointment with buyers inside of target accounts. Social Selling training budgets increased 48% in 2013. LinkedIn is by far the #1 tool for social selling. TURN REPS INTO MARKETING CHANNELS.