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Shame Marketing Boosts Sales but Reduces Loyalty

SMEI

Are you a marketer looking for a quick and dirty way to boost sales? If so, then shame marketing may be right up your alley. Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Here are some examples of shame marketing campaigns: 1.

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5 Marketing Trends That will Impact 2013

SBI Growth

Assessing their impact on marketing strategies makes for tough annual planning on the right formula to connect with buyers. Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.). From my point of view, three big trends will affect marketing planning in 2013.

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What is the State of Marketing in 2013

Score More Sales

The annual “State of Marketing” Global Survey of Marketers has again been completed, and results were announced at the Smarter Commerce Global Summit last week. You can download the complete results from the IBM State of Marketing 2013 Global Survey. Optimizing marketing performance.

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Ready Set Boost Event Featuring Jeffrey Gitomer | June 19, 2013

Jeffrey Gitomer

Make people want to know you by the business, market, and community actions you take. The post Ready Set Boost Event Featuring Jeffrey Gitomer | June 19, 2013 appeared first on Jeffrey Gitomer’s Sales Blog. GET YOUR TICKETS HERE! From Jeffrey’s new book, The Sale Re-Defined.

Loyalty 177
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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Sales Training Advice: Key to Gaining Customer Loyalty in 2013

Customer Centric Selling

Sales Training Article: How to Build Customer Loyalty in the New Year By Geoffrey James, Inc. As we enter 2013, the business world remains in a state of uncertainty. Regardless of what happens, your key to success will lie in one thing: customer loyalty. Have a great 2013, everyone! Will the economy recover?

Loyalty 51
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Why Content Marketing Matters to a Sales Rep

SBI Growth

I’ve heard a lot of talk about “ Content Marketing.” It gets great reviews from C-Level executives, marketers and even sales managers. But how does Content Marketing help the Sales Rep? Today’s post outlines the benefits of Content Marketing from the Sales Rep’s perspective. What exactly is content marketing?

Marketing 300