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Shame Marketing Boosts Sales but Reduces Loyalty

SMEI

Shame marketing not only reduces customer loyalty, but it also creates harmful feelings of low self-esteem in its victims. While these tactics can be effective in the short term, they ultimately lead to decreased customer loyalty and a negative perception of the brand. It’s an effective technique, but it comes at a cost.

Loyalty 88
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5 Marketing Trends That will Impact 2013

SBI Growth

From my point of view, three big trends will affect marketing planning in 2013. As we head into 2013, it is taking on new meaning. An important step to take for 2013 is to bring these together into a comprehensive digital marketing strategy that best connects with your customers. Look for nurture marketing to expand in 2013.

Trends 316
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Ready Set Boost Event Featuring Jeffrey Gitomer | June 19, 2013

Jeffrey Gitomer

The post Ready Set Boost Event Featuring Jeffrey Gitomer | June 19, 2013 appeared first on Jeffrey Gitomer’s Sales Blog. Make people want to know you by the business, market, and community actions you take. From Jeffrey’s new book, The Sale Re-Defined.

Loyalty 177
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What is the State of Marketing in 2013

Score More Sales

You can download the complete results from the IBM State of Marketing 2013 Global Survey. Retaining existing customers and improving loyalty and customer satisfaction. The post What is the State of Marketing in 2013 appeared first on Score More Sales. basic info will be asked for – definitely worth downloading.).

Marketing 241
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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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The Argument of Who Owns Customer Loyalty Continues

Increase Sales

Within the SMB world, the argument of who owns the customers loyalty continues to surface more and more. And now the question of customer loyalty rears its ugly head. And now the question of customer loyalty rears its ugly head. After all the customer loyalty is to our business and not to you!”

Loyalty 138
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Sales Training Advice: Key to Gaining Customer Loyalty in 2013

Customer Centric Selling

Sales Training Article: How to Build Customer Loyalty in the New Year By Geoffrey James, Inc. As we enter 2013, the business world remains in a state of uncertainty. Regardless of what happens, your key to success will lie in one thing: customer loyalty. Have a great 2013, everyone! Will the economy recover?

Loyalty 51