Remove 2018 Remove Advertising Remove Conversion Remove Sales
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The Definitive Guide to Conversational Marketing

Zoominfo

The average landing page conversion rate is 2.35%. Enter conversational marketing. What is Conversational Marketing? Conversational marketing is a tactic that facilitates affordable, one-to-one marketing experiences at scale– something that, up until recently, was relatively difficult to do. We’re so glad you asked!

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Stop Doing Stupid Sh*t: 18 Outdated Sales Tactics to Abandon in 2018

Hubspot Sales

I’ve seen some incredible changes, and I can say without a doubt that right now is the best time to invest in a sales career. Sales is fun, critically important to scaling businesses, financially lucrative, and intellectually stimulating. But being a salesperson in 2018 is very different than being a salesperson in 1987.

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GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

Enacted in 2018, the GDPR requires organizations to have a lawful basis for processing personal data. Advertising Using ZoomInfo data such as intent signals can help you build an audience list for sales and marketing teams to target.

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17 Email Subject Lines Sales Reps Swear By & Why They Work So Well [Updated for 2018]

Hubspot Sales

With sales email subject lines, a little creativity goes a long way. So I talked to TK salespeople to learn the subject lines they were having success with in 2018. Why it works : You'll start a rapport-building conversation, show you did your homework, and make the prospect feel like a local expert in one fell swoop.

Referrals 111
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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

When conversions don’t happen, it presents an opportunity to retarget prospects from those domains. Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase.

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Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

DiscoverOrg Sales

Conduct a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis with your marketing and sales teams to identify these areas, and then don’t be afraid to shift your direction. Get attribution in place to learn which channels have the best conversion rates. Align sales and marketing with SLAs. Identify some quick wins.

ROI 171
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How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

When conversions don’t happen, it presents an opportunity to retarget prospects from those domains. Not All Web Traffic is High Quality Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. Knowing when employees from specific company domains visit your website is important.