How to Building a Data-Driven Marketing Plan for 2018
DiscoverOrg Sales
DECEMBER 18, 2017
Have you made your 2018 marketing plan yet? This pattern is traditionally understood through the sales funnel. It starts before the customer fully realizes that they need a product—perhaps it’s a pain point, or the perception of an opportunity—and it ends with your sales team closing a new account. Buyers control the journey.
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