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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

DiscoverOrg Sales

What pain points keep CMOs up at night? And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results.

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How to Building a Data-Driven Marketing Plan for 2018

DiscoverOrg Sales

Have you made your 2018 marketing plan yet? Every customer journey is different, but most follow a basic pattern. Make 2018 the year YOU adopt data-driven marketing: Get our free eBook ! Start by looking for common characteristics that make up your most successful, happiest customers. Get started with our free eBook !

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Top Lead Generation Statistics for 2018

Zoominfo

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. Healthcare leads rank highest ($60) followed by business/finance ($43). 42% of organizations believe email is one of their most effective lead generation channels ( source ).

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How to Avoid the Biggest Hiring Mistakes in 2018

Zoominfo

To learn how to create detailed candidate personas, read the following blog post: Job Candidate Personas: A Guide for Recruiters. Give your candidates a quick assignment—during the interview or after—that forces them to back up their claims. Mistake #5: You stick to a narrow set of candidate sourcing channels.

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October 2018 B2B Blog Post Round-Up

Zoominfo

Welcome to our October B2B Blog Post Round-Up. If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. Let’s get into it!

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GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

Enacted in 2018, the GDPR requires organizations to have a lawful basis for processing personal data. For example, signing up to a mailing list on a website is the first action, and affirming that consent through a confirmation email link is the second action.

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November 2018 B2B Blog Post Round-Up

Zoominfo

Welcome back to our monthly B2B Blog Post Round-Up. Today’s round-up covers the world of corporate social media policy, vanity metrics, candidate personas, and more! Thanks for checking out November’s B2B blog post round-up! The post November 2018 B2B Blog Post Round-Up appeared first on ZoomInfo Blog.

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