DiscoverOrg Sales

DECEMBER 18, 2018

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Top 10 Most-Prospected-to Industries of 2018. Louise C– serves as Senior Director, Hospitality Marketing.

Company 156

Company Prospecting Oracle Transportation 156

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. So, owned media. What is it?

Media 71

Media Company Distribution How To 71

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Zoominfo

MAY 9, 2018

4 Ways to Recruit Passive Candidates in 2018. So to help you with your recruiting efforts, we’ve put together a list of modern tips to recruit passive candidates in 2018. The Definitive Guide to a Data-Driven E-Commerce Marketing Strategy. However, a data-driven marketing strategy revolves solely around customer data.

B2B 113

B2B Sales Cycle Hiring Forecasting 113

Zoominfo

MARCH 20, 2018

It’s 2018– by now, social media has infiltrated every aspect of our lives; whether we’re documenting our commute via Facebook live, sharing our latest culinary find with our Instagram followers or simply keeping up with the latest headlines on Twitter, there is hardly a time when we aren’t connected to a social platform – even at work.

Social Media 164

Social Media Policies Media Guidelines 164

Zoominfo

DECEMBER 6, 2018

Similar to the content published here on the ZoomInfo blog, these pieces are intended to help sales, marketing, and recruiting professionals with their day-to-day job responsibilities. Today’s round-up covers the world of corporate social media policy, vanity metrics, candidate personas, and more! Continue reading.

B2B 113

B2B Hiring Social Media Face-to-face 113

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Lead Rank 211

Lead Rank Company Apparel Lead Scoring 211

Hubspot Sales

OCTOBER 3, 2018

Here's how to successfully position a brand in your market in 2018. Are you currently marketing your product or service as just another item on the market, or are you marketing it as something distinctive? Next, identify your mission, values, and what makes you different from the rest of the market.

Positioning 130

Positioning Marketing Consumer Loyalty 130

Zoominfo

OCTOBER 24, 2018

This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. 1. The Beginner’s Guide to an Email Marketing Audit. If you’ve worked in marketing for any length of time, you’ve likely seen your fair share of marketing trends. What is an email marketing audit?

B2B 140

B2B Buyer Persona Email Marketing Scale 140

DiscoverOrg Sales

JANUARY 22, 2019

If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that company. Sales and marketing professionals use employee counts to understand a company’s size. Read it: How to Calculate Total Addressable Market. I would know.

Social Media 179

Social Media Media LinkedIn Data 179

Zoominfo

JULY 5, 2018

We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. July’s round-up covers topics such as storytelling as a recruiting tactic, employee advocacy, marketing metrics, SEO, and so much more. 3 Ways to Operate a More Data-Driven Marketing Program. Enter data-driven marketing.

B2B 113

B2B Hiring Buyer Persona Face-to-face 113

The Digital Sales Institute

JUNE 30, 2022

Lead gen media software is now an important tool in digital selling, Lead generation tools don’t only gather and generate leads. If you’re like 34% of modern marketers, it’s one of the most challenging tasks. You need lead gen media software tools that doesn’t include many “tasks.”

Lead Gen 52

Lead Gen Lead Rank Lead Scoring Media 52

Zoominfo

FEBRUARY 22, 2021

Visualizing Ferrari’s 2018 Income Statement. Explore Social Selling and Social Media Marketing. Social Selling Tools for the Modern Sales Rep Does Social Media Really Generate Revenue? Using Social Media for Lead Generation Social Media Strategy For Your Go-To-Market Strategy. Credit: u/DataGrapha.

Data 162

Data Social Media Social Selling Lead Generation 162

Zoominfo

OCTOBER 13, 2021

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. “It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.” What do we mean by “direct mail marketing”? The results?

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Hubspot Sales

JANUARY 31, 2018

But being a salesperson in 2018 is very different than being a salesperson in 1987. Although it’s arguably more difficult to sell effectively in 2018, it’s easier for top performers to differentiate themselves. 18 Outdated Sales Tactics to Kick to the Curb in 2018. Thinking that being on social media is enough.

Cold Calling 145

Cold Calling Social Media Inbound Face-to-face 145

Zoominfo

FEBRUARY 7, 2018

It’s no secret, the social media landscape is constantly evolving. From emerging platforms, to hot new trends, there’s always something new that marketers must identify and adapt to. And for better or worse, this change is sure to have quite the impact on your B2B marketing strategy. Keep reading!

B2B 180

B2B Strategy Buyer Persona Marketing 180

SBI

JANUARY 24, 2019

Revegy’s 2018 Year in Review Signals Strong Outlook for 2019. The company signed 19 net-new clients in 2018, including its first accounts in the manufacturing and financial services industries. The company signed 19 net-new clients in 2018, including its first accounts in the manufacturing and financial services industries.

Hiring 76

Hiring Demand Generation Agencies Sales Methodology Demand Generation Targets 76

Zoominfo

MARCH 14, 2018

Jay is a well-known marketing influencer and industry expert who has 24 years of digital marketing and customer experience under his belt. Jay is a favorite in the marketing community, and today we tell you why. Keep reading for the top four reasons marketers love Jay Baer! If you’re not, allow us to introduce you.

Real Estate 164

Real Estate Marketing Case Study Social Media 164

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Lead Rank 130

Lead Rank Company Apparel Lead Scoring 130

Hubspot Sales

OCTOBER 25, 2018

And they support their franchisees with training and assistance with site selection, construction, operations, management, and marketing. It has invested heavily in market research to provide customers with the best service and experience. It was rated #1 in customer loyalty by Brand Keys Customer Loyalty Engagement Index. Sport Clips.

Opportunity 143

Opportunity Real Estate Sports Loyalty 143

Zoominfo

FEBRUARY 7, 2019

As with most business functions, technology is drastically changing the way we market our products and services. We’ve long since understood the power of one-to-one marketing, but without modern technology, it wasn’t always feasible, scalable, or affordable. So, how can we market to customers who are sick and tired of marketing?

Conversion 174

Conversion Marketing Consumer Social Media 174

Pipeliner

APRIL 19, 2018

Live on 19th April 2018 9am PST. Daniel has over 40 years’ experience in top executive positions in sales, marketing, consulting and technology. Martha is social media strategist, responsible for all social media platforms of Pipeliner CRM. Episode Questions. Daniel Strunk. Martha Neumeister. About SalesChats.

Social Media 69

Social Media Sales Leadership Media CRM 69

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Events are a great tool to have in your marketing arsenal. Check them out below!

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Pipeliner

AUGUST 14, 2018

Watch Live on 6th September 2018 9am PT/Noon ET. Today, that experience is used with marketing and sales teams to design collaborative marketing campaigns and improve sales skills. She specializes in market diversification, content, and social media. It can be a promising and effective strategy if done properly.

Cold Calling 60

Cold Calling Social Media Media Social Selling 60

BuzzBoard

FEBRUARY 8, 2024

Exploring the Impact of Influencer Marketing on Small Businesses Understanding the dynamics of the evolving digital landscape, many small businesses are embracing innovative strategies to boost brand awareness. Influencer marketing, which involves collaborations with popular social media users, is one such strategy gaining traction.

Small Business 52

Small Business Small Business Influencer Marketing 52

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 113

Marketing Webinar Metrics Reachforce Top of Funnel 113

CloserIQ

DECEMBER 21, 2018

” How to Shorten Your Sales Cycle with Social Media (Sam Holzman of Zoominfo). “While social media doesn’t replace traditional sales tactics, online networking sites have proven to be a valuable tool for modern sales professionals.” State of Startups 2018 (First Round). ” Hiring + Recruiting. .

Hiring 58

Hiring Scale Social Media Lead Generation 58

Pipeliner

FEBRUARY 7, 2018

Sales Metrics that Matter in 2018. What should they be in 2018? Recorded on 8th February 2018 9am PST. Which sales metrics matter in 2018 and how can the right ones be identified effectively? Martha is social media strategist, responsible for all social media platforms of Pipeliner CRM. Episode Questions.

Social Media 60

Social Media Telecommunications Health Care Media 60

Zoominfo

MAY 1, 2018

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. So, today, we’ll let you decide for yourself— is live video an effective B2B marketing tacting? Key Takeaways.

Video 232

Video Buyer Persona Social Media Hiring 232

Sales Hacker

JANUARY 22, 2024

Previously, he was the Founder and CEO of Sales Hacker, a global digital media company that he grew and successfully sold to Outreach in 2018. He then took over as VP of Marketing for rapidly growing Outreach. The changing landscape of VC and go-to-market. Identification of the major beneficiaries of the AI revolution.

Intent Data 81

Intent Data Intent Lead Intent SalesForce 81

Hubspot Sales

AUGUST 10, 2018

This should tell you one thing: if you’re selling a house in 2018, you don’t just need to be on the internet, you need to be on the right real estate websites. Together, you’ll create a marketing plan, add value to your home before selling, set the right price, and show your home at its best. So, exactly what are those websites?

Real Estate 125

Real Estate Licensing Social Media Top of Funnel 125

Pipeliner

OCTOBER 31, 2018

Watch Live on 15th November 2018 9am PT/Noon ET. He has a successful background as a technology sales strategist, marketer, account executive, and product manager. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. Episode Questions. What are the best strategies for managing selling risks?

Social Media 40

Social Media Media CRM Pipeline 40

Pipeliner

OCTOBER 11, 2018

Watch Live on 25th October 2018 9am PT/Noon ET. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. Martha is social media strategist, responsible for all social media platforms of Pipeliner CRM. The post #SalesChats: 25th October 2018 9am PT/Noon ET appeared first on SalesPOP!

Social Media 40

Social Media Media CRM Pipeline 40

Zoominfo

OCTOBER 28, 2020

Pet insurance provider Petplan partners with The Dodo, a media brand that focuses on animals, to offer coverage via a new app. Such efforts may involve creating new products, modifying or upgrading offerings to satisfy market demand, or refreshing the value proposition.”. Slack creates branded sneakers with footwear company Cole Haan.

Loyalty 178

Loyalty Hubspot Hotels ROI 178

No More Cold Calling

JANUARY 24, 2019

According to CSO Insights’ 2018/2019 “Sales Performance Report,” sales leaders say the “most impactful barriers to achieving sales success this year” include: difficult competitive differentiation (39.4%) and inability to generate enough qualified leads (37.8%). In fact, that’s why many buyers shy away from gated marketing content.).

Cold Calling 269

Cold Calling Referrals Sales Qualified Lead Lead Generation 269

Pipeliner

JUNE 2, 2018

Live on 7th June 2018 9am PT/Noon ET. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. Martha is social media strategist, responsible for all social media platforms of Pipeliner CRM. The post #SalesChats: June 7th, 2018 at 9am PST with John Flannery appeared first on SalesPOP!

Social Media 40

Social Media Media CRM Pipeline 40

Zoominfo

OCTOBER 20, 2020

Through just September 2020, companies have rolled out 7% more products than in 2019 and 19% more than in 2018. What’s most interesting in the data is how product rollouts differ among small, mid-market, and enterprise companies that have faced unprecedented challenges in 2020. Mid-market organizations struggle.

Face-to-face 225

Face-to-face Enterprise Enterprise Trends 225