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Cross-selling and Upselling in 2020

Zoominfo

In 2020, with businesses in turmoil, many have shifted to focus on growing accounts by upselling more services and cross-selling new product lines. The goal: account growth. Today, the hospitality industry is especially reliant on upselling through either in-person or by means of various software. Is it working?

Loyalty 162
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Cross-selling and Upselling in 2020

Zoominfo

In 2020, with businesses in turmoil, many have shifted to focus on growing accounts by upselling more services and cross-selling new product lines. The goal: account growth. Today, the hospitality industry is especially reliant on upselling through either in-person or by means of various software.

Loyalty 130
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Marketing Automation and Why You Need It

Sales and Marketing Management

While there was widespread business and economic disruption among other kinds of disruptions in our daily lives last year, 2020 was actually the year of doing business online. And like all good markets, this trend, too, demanded that businesses get matched to these segments and audiences. What Marketing Automation Achieves.

Marketing 177
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5 Ways to Uncover Hidden Revenue in Strategic Accounts

SBI

5 Ways to Uncover Strategic Account Revenue. Revenue growth in B2B enterprise accounts has always been challenging. Uncovering untapped revenue demands that organizations rethink outdated methodologies, processes, and technologies that don’t focus specifically on optimizing revenue in strategic accounts.

Account 181
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2021 Job Market: Watch for Funding, Flexibility, and Diversity

Zoominfo

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. Comparing the period from April 2019 through April 2020, there were increases for angel and seed funding (up 27% year over year), series A funding (up 15%), and series B funding (up 8%).

Nonprofit 246
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Success During the Pandemic – Customer Retention Is Key

Zoominfo

Thriving companies in 2020 shared a common trait: a product customers want that is simple to use and easy to access. These businesses offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products. So what do these patterns mean in the bigger picture?

Retention 219
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Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy , meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. . What Is an Enterprise Marketing Strategy? Personalize at scale.

Scale 189