Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives.

Examples 130

Examples B2B Marketing Inbound 130

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. Instead, we’re operating in a business environment dictated by the wants and needs of our customers. Enter: Multichannel marketing.

Marketing 189

Marketing Retail Channels Social Media 189

Sales and Marketing Management

OCTOBER 26, 2020

Author: Mark Kovac, David Deming and Sushant Khandelwal Virtual selling in business-to-business markets, often associated with inside sales, has carried a bit of a stigma within field-dominated sales organizations. Getting virtual sales right involves far more than using digital tools. Reimagining Sales Coverage.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Crunchbase

MAY 14, 2020

VP of Marketing at Outreach. Why he should be on your radar: Don’t be so quick to judge the “marketing” title–founder and former CEO of Sales Hacker, Max Altschuler now heads up Outreach’s marketing team. Why he should be on your radar: Marketers beware , Corporate Bro shows us no mercy. Max Altschuler. Kelly Riggs.

Top of Funnel 132

Top of Funnel Scale Twitter LinkedIn 132

Hubspot Sales

APRIL 10, 2020

It means recognizing that the way your customer buys from you no longer fits into a convenient one-size-fits-all buyer journey. Companies that focus on helping rather than selling are winning the battle for the most empowered generation of customers. Here are five ways to shift your sales strategy to adapt to buyer behavior in 2020.

Buyer 129

Buyer Top of Funnel Ideal Customer Profile Inbound 129

Zoominfo

FEBRUARY 20, 2018

Artificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late. The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately. Keep reading!

Lead Rank 272

Lead Rank Churn Analysis Lead Scoring 272

Leading Results Rambings

APRIL 16, 2019

The rise in voice search capabilities, chatbots, and changes in search behavior have left marketers and sales reps questioning how useful a traditional form and landing page are anymore. With that being true, is there still value in creating a landing page – or have conversational tools killed them?

Marketing 69

Marketing Customer Service Research Conversion 69

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Zoominfo

DECEMBER 5, 2019

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. Instead, we’re operating in a business environment dictated by the wants and needs of our customers. Enter: Multichannel marketing.

Marketing 100

Marketing Retail Channels Social Media 100

Lessonly

JANUARY 11, 2021

But, we’d be remiss to keep rolling full steam ahead without taking a moment to look back and reflect on some of our favorite content from 2020. . We kicked content creation into high-gear last year to offer customer service, sales, and training leaders with resources that range from podcasts and ebooks, to coloring pages and certifications.

eBook 48

eBook Pivotal Webinar Metrics Customer Service 48

Zoominfo

JANUARY 23, 2021

Sales account management, however, focuses on building long-term relationships with key customers for up-selling and cross-selling purposes. While exceptional customer service is critical for nurturing accounts, without growth, the model fails. Let’s start with a question: What drives your account management growth?

Account 238

Account Lead Rank Ideal Customer Profile Decision Maker 238

Hubspot Sales

SEPTEMBER 16, 2020

The days of a sales, service, or marketing professional's responsibilities being confined to a physical office are long gone. They allow sales, service, and marketing professionals to leverage their company's CRM wherever and whenever. SugarCRM covers sales, marketing, and customer service.

CRM 96

CRM SugarCRM Hubspot SalesForce 96

Allego

JANUARY 13, 2022

In doing so, the company garnered the attention of several organizations during 2021, winning awards and accolades for its technology, customer service, and workplace culture. The MarTech Breakthrough awards recognize companies, technologies, products, and services in the field of marketing, ad, and sales technology.

Lead Rank 157

Lead Rank Lead Scoring Journal Sales Enablement 157

SBI Growth

JANUARY 8, 2020

It is the start of 2020, a new year for your organization. You are just getting back from vacation, coming into a flurry of activity. Last year probably had some ups and downs, but you are ready for a new.

Account 218

Account How To Customer Service Territories 218

Crunchbase

MAY 14, 2020

Update: June 26, 2020. This blog post was originally “The 25 Sales Leaders You should Get to Know in 2020.” From SDR in 2015, to enterprise AE in 2020–and she’s gathered quite the following on LinkedIn. Why Brooke should be on your radar: Brooke Bachesta currently leads the mid-market SDR team at Outreach.io.

Top of Funnel 101

Top of Funnel Hiring Twitter Lead Rank 101

Close.io

OCTOBER 9, 2019

In this post, we’re sharing three inside sales job descriptions that you can steal and personalize for your business in order to attract the right sales talent in 2020! We are growing rapidly and signing new customers ranging from medium-size businesses to enterprise clients, and we are looking for an ambitious inside sales professional.

Inside Sales 91

Inside Sales Hiring Ideal Customer Profile Sales Qualified Lead 91

Zoominfo

OCTOBER 5, 2021

If you’re on the hunt for new marketing resources, look no further. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Billy Gene is Marketing Inc. Today’s blog post is for you! Go check it out!

Channels 100

Channels Marketing Outsourcing Services Lead Rank 100

Hubspot Sales

APRIL 6, 2023

It’s important to distinguish between omnichannel and multichannel — while omnichannel means delivering a consistent and connected experience for the customer, multichannel means selling products on different channels. ecommerce tools fall into the following categories: Online store hosting: Build an online store from scratch.

Trends 102

Trends B2B B2C Social Media 102

Showpad

DECEMBER 16, 2019

Some of the most notable Sales enablement trends are things that directly pertain to the Sales cycle, while others will more broadly apply to Marketing, accounts, finance, and other areas of operations. This was felt even in service fields like Sales, Marketing, and customer service, at least to some extent.

Sales Enablement 52

Sales Enablement Trends Lead Rank Lead Scoring 52

Zoominfo

FEBRUARY 26, 2021

Sales automation tools streamline repetitive tasks so you can focus on selling. We’ll keep it simple, Sales Automation in the process of leveraging software and artificial intelligence (AI) along with other digital tools to automate time-consuming sales tasks that normally take significant time away from selling activities.

Sales Automation 162

Sales Automation Prospecting Top of Funnel Sales Qualified Lead 162

Sales and Marketing Management

NOVEMBER 1, 2018

Though it was once cast aside as a trendy novelty feature, voice is now serving as an invaluable tool in the CRM space. The technology acts as a virtual assistant that helps sales and customer service teams access important customer data with a simple voice command. The Power of Predictive Technology. billion by 2023.

CRM 209

CRM Small Business Small Business Analytics 209

ExecVision

NOVEMBER 21, 2019

To meet those targets, sales and contact center leaders need to look at everything from their technology stack to current customer experience benchmarks. For teams that want to go head-to-head with the competition and grow in the market, there are 10 priorities for sales leadership to focus on for 2020: A Strong Coaching Culture and Program.

Hiring 40

Hiring Top of Funnel GoldMine Coaching 40

Zoominfo

JULY 25, 2019

Artificial Intelligence, or AI, has become an increasingly hot topic in the marketing world. AI technology can automate tasks, simplify complex processes, and organize complicated datasets just as a real marketing professional would — only faster and more accurately. Your customers not only want personalized content, they expect it.

Lead Rank 100

Lead Rank Churn How To Analysis 100

Zoominfo

JANUARY 23, 2021

Sales account management, however, focuses on building long-term relationships with key customers for up-selling and cross-selling purposes. While exceptional customer service is critical for nurturing accounts, without growth, the model fails. 30-50% of CRM and ERP data is inaccurate.

Account 130

Account Lead Rank Ideal Customer Profile Decision Maker 130

Lessonly

JUNE 1, 2018

John’s customer service team is experiencing some growing pains. They’re quickly scaling and serving more customers than ever before. Customer service leaders, like John, have to make sure their teams adapt to what customers are looking for and understand their demands to ensure they’re meeting—and exceeding—these preferences.

Customer Service 20

Customer Service Scale Customer Enterprise 20

SugarCRM

JANUARY 15, 2020

One of the most important tools for managers is an end-of-year review and setting up a new goal plan. Read on and find out about five Sugar tools to help you reach and exceed your goals this year. See them in action on January 21st , by registering for W-Systems’ upcoming webinar Our Favorite 5 Sugar Tools to Boost Sales in 2020.

Tools 39

Tools SugarCRM Microsoft Social Media 39

Janek Performance Group

DECEMBER 29, 2021

If 2020 was the year of the pandemic, 2021 was the year sellers adapted and turned the tide. Like in a post-apocalyptic movie, sales heroes valiantly fought a formidable foe, developing and broadening their skills to combat the challenges of uncertain markets, supply-chain chaos, rising inflation, and the great resignation.

Trends 118

Trends Training Retention Face-to-face 118

Lessonly

OCTOBER 20, 2020

2020 has been a certifiably challenging year, but that didn’t’ stop our fearless Product team from building… drumroll please… Lessonly Certifications! We made those updates and changes, and that brings us to today, October 20, 2020, Certifications 0th birthday. Are in the market for an LMS or online training.

Software 26

Software Software Customer Service Account 26

Sales Hacker Training

NOVEMBER 6, 2019

Our question: “What is your best advice for anyone starting their sales career in 2020?” VP of Marketing at Outreach. The job market is on your side right now. My best sales advice comes in two parts: 1) Learn how to build your own dashboard, and take charge of the tools and resources you use to help you do your job.

Hiring 79

Hiring Demand Generation Agencies Up-Sell Hubspot 79

SBI

MARCH 17, 2020

March 17, 2020 12:00 PM Eastern Daylight Time. Benton joins the company at a momentous time, as Chorus has tripled revenue growth, doubled employee size and secured banner customers such as Bill.com , TripActions, Lucid, Podium and more. Conversation Intelligence is a must-have solution for go-to-market teams. In 2019, Chorus.ai

Scale 94

Scale Hiring Cold Calling Engineering 94

SugarCRM

JANUARY 21, 2020

We launched several new products, announced exciting acquisitions and introduced the world to a whole new suite of solutions to help companies succeed at marketing, selling and customer service. And so, without further ado, here’s a recap of the top 20 posts to help you get ready for what’s to come in 2020.

SugarCRM 26

SugarCRM Lead Rank Lead Scoring CRM 26

Pipeliner

DECEMBER 13, 2022

It also gives companies access to real-time data on a larger scale than ever before, which can improve decision-making, increase productivity, and enhance customer service. survey from 2020 states that around 61% of the surveyed companies have already implemented some workplace automation in one or more business functions.

Sales Cycle 52

Sales Cycle Outsourcing Services Lead Generation Scale 52

Zoominfo

MARCH 21, 2022

Data from Indeed, the recruitment platform, indicates that between July 2020 and July 2021, searches for vacancies advertising such incentives increased by 134 percent. This suggests that many workers are keenly aware of and capitalizing upon their newfound power in today’s candidate-driven labor market. and 4.5 %, respectively.

Quota 100

Quota Hiring Face-to-face Advertising 100

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. The sales funnel represents the theoretical customer’s journey to making a purchase. But, there’s one business concept that’s stood the test of time like no other.

Top of Funnel 228

Top of Funnel Funnel Lead Rank Sales Qualified Lead 228

SBI

FEBRUARY 4, 2020

Tools are your friend here. WAYNE: I’m a huge fan of tools and have built many tech stacks over the years. Built for two-way communication, the platform makes it easy for managers to coach their reps and for reps to share feedback with the team to help everyone build the best messaging for the market. Thanks for voting!

ROI 117

ROI B2C Consumer Buying Cycle 117

Appbuddy

NOVEMBER 24, 2020

Let’s be honest, 2020 was not a great year for many businesses. Thankfully, there are some simple steps businesses can take to help enhance their sales processes and customer engagement efforts. Making sure customer data is up to scratch is one of the best places to start. Don’t forget about your CRM system.

Sales Cycle 52

Sales Cycle Data Google Analytics CRM 52